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What Will the Future Hold for Pharma Marketing in 2025?

eMediWrite

Ethical Use of Big Data for Precision Marketing* Pharma marketers now have access to massive datasets from electronic health records (EHRs), social media, and prescribing trends. However, ethical data usage is crucial to maintain compliance. Interactive PDFs & dynamic infographics boost engagement.

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Janssen leads effort to cut waste in digital health devices

pharmaphorum

.” The programme has been set up to develop four devices – an e-paper label, smart wearable sensor, smart pill box, and endo-cutter used in surgical procedures – with funding from the EU’s Horizon Europe programme and support from the Waste Electrical and Electronic Equipment (WEEE) Forum.

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Marketing in Pharma: Strategies that work in 2025

Pharma Marketing Network

Marketers now rely on real-world evidence (RWE), electronic health records (EHRs), and patient behavior insights to build stronger campaigns. These tools reduce review cycles, flag noncompliant language, and ensure a faster path to launch without compromising legal or ethical standards.

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10 Innovative Trends in Pharma Marketing: Strategies for Industry Success in 2025

Pharma Marketing Network

By harnessing real-world evidence (RWE) and electronic health records (EHR), companies can make informed decisions. Adhering to guidelines from the FDA and other governing bodies ensures that campaigns remain effective without crossing ethical boundaries. Data-Driven Decision Making Data is the lifeblood of effective pharma marketing.

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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

With the advent of electronic health records, social media, and other digital sources, pharmaceutical companies now have access to vast amounts of data that can be used to inform their marketing strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

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Enhancing Patient Healthcare with AI Chatbots

Referral MD

For example Chatbots access and update patient data that are integrated with Electronic Health Records. Along with ethical considerations of AI-powered chatbots in healthcare, patients are concerned about misdiagnoses, privacy and security, algorithms, consent, HIPAA compliance , and the “human touch.”

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The rise of eConsent adoption: Why now is the time to leave paper-based consent behind

Pharmaceutical Technology

Digitizing this process for at-home review not only gives patients time to consider what they're consenting to but also fits within an already largely electronic process and experience," says Escallón. Look out for electronic signature laws and the identity verification process of the patient. Considerations for eConsent adoption.