World of DTC Marketing

DECEMBER 2, 2021

What people seem to be interested in are drug side effects vs. efficacy. College-educated online health seekers understand a “trade-off” between drug side effects and effectiveness, but Millenials want to know more about potential treatments.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

DECEMBER 28, 2020

” Some products are simply substituting product A for Product B, and telehealth may be the perfect platform to do that but are patients educated about the differences? HCP’s want to ensure they are aware of the risks and possible side effects of new therapies.

Doctors 296

Doctors Side effects Marketing Patients 296

World of DTC Marketing

AUGUST 10, 2022

While there is a segment that sees the drug as a “quick fix” to lose weight, others are skeptical and want to know more about side effects and costs. 4our: Map, reanalyze, and update the path from awareness to getting an Rx to identify the most significant challenges where DTC marketing can be more effective.

Marketing 252

Marketing Media Side effects Pharma 252

World of DTC Marketing

APRIL 19, 2021

According to JAMA “education matters. You have a better chance of getting struck by lightning than developing a side effect from the J&J vaccine. I have been critical of big pharma for putting profits first but I trust the COVID vaccines because they have been development for over ten years.

Government 190

Government Education Side effects Pharma 190

PM360

APRIL 4, 2025

Rural-based HCPs expressed a strong need for treatments with manageable side effects and simplified dosing regimens. The first-ever credential for educators, instructors, and trainers of pharmacy technicians. From there, candidates must also pass both a multiple-choice exam and a written exam within a 12-month period.

Education 52

Education Sales Marketing Training 52

PM360

DECEMBER 14, 2023

While side effects are anticipated with prescription weight loss medications (77% of physicians said their patients experienced side effects) an eye-opening 65% reported that their patients stopped taking the medication as a result of side effects.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

OCTOBER 19, 2020

The challenge is to do it in such a way that informs and educates rather than trying to sell. Most said they had tried programmatic but that that the results were “murky” The noise around online ad fraud is obviously having an effect on an industry that like to measure everything.

Pharma 180

Pharma Side effects FDA Marketing 180

World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. This is where health insurers and pharma can help.

Insurance 200

Insurance Doctors Pharma Side effects 200

Pharma Marketing Network

MARCH 5, 2025

Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages. Writing Effective Ad Copy Use clear, FDA-compliant language Google prohibits exaggerated claims, so keep messaging fact-based and concise. Leverage disease-awareness campaigns instead of direct drug promotion.

Management 52

Management Pharma Marketing Prescription 52

Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Include required disclaimers and side effect warnings. Focus on educational, rather than promotional, messaging. Are display ads effective for promoting branded drugs?

Pharma 52

Pharma Healthcare Provider Media Marketing 52

Pharma Marketing Network

APRIL 3, 2025

True success lies in meaningful engagement, educational value, and improved patient outcomes. In fact, brands that offer educational content and clear value propositions outperform those relying solely on traditional media buys. Videos that feature real patients, or interactive guides for side effect management, add value.

Marketing 52

Marketing Patients Pharma Media 52

Pharma Marketing Network

MARCH 18, 2025

Keyword targeting helps brands connect with HCPs actively searching for medical advancements, treatment guidelines, or continuing education opportunities. Best For: Search-based intent, medical education campaigns, branded drug awareness. Educational Keywords: Searches related to clinical guidelines, disease states, and new therapies.

Pharma 52

Pharma Marketing Networking Healthcare 52

Pharmaceutical Technology

JUNE 1, 2023

“In comments received during consultation on the previous draft guidance, patients and carers described migraine as an invisible disability that affects all aspects of life, including family, social activities, mental health, finances, and education.

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Side effects Consulting Education Medicine 98

World of DTC Marketing

FEBRUARY 7, 2021

AI may predict the questions patients and physicians have about a drug or its side effects. Drug Discovery and Manufacturing: It helps in the initial screening of drug compounds to the predicted success rate based on biological factors. So how can AI help DTC marketers?

Pharma 164

Pharma Doctors Side effects Physicians 164

PM360

MARCH 24, 2023

Among polled patients who had never accessed a cancer-support program, education about cancer treatments and their side effects (33%), as well as information to help them better understand their cancer (32%) topped the list of resources they wished they had received. References: 1. & Jia, R. Complement. 43, 165–169 (2019).

Patients 98

Patients Education Side effects Media 98

Pharmacy Times

JANUARY 31, 2024

Kristen Peterson, PharmD, BCOP, explores how pharmacists deliver comprehensive education, empower patients, manage side effects, and prioritize outcomes for multiple myeloma care, ensuring quality treatment understanding and adherence.

Side effects 52

Side effects Patients Education Management 52

Pharma Marketing Network

JULY 19, 2023

In the pharmaceutical industry, content marketing can be particularly effective for driving sales. This is because the pharmaceutical industry is highly regulated, and businesses need to find creative ways to reach their target audience and educate them about their products and services.

Marketing 98

Marketing Pharmaceutical Sales Education 98

PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. In contrast, half of U.S.

Physicians 109

Physicians Pharma Education Pharma reps 109

PM360

JUNE 29, 2022

Despite patients’ willingness to learn more about their migraine treatment options, pharma marketers have their work cut out for them when it comes to brand awareness and patient education. Other influencing factors included more information on side effects (36%), drug cost (28%), and efficacy (28%). What Marketers Can Do.

Prescription 98

Prescription Patients Pharma Doctors 98

Pharma Marketing Network

JANUARY 11, 2025

For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. Augmented Reality (AR): AR campaigns, like those by Novartis, educate patients and providers through immersive experiences, making complex medical information accessible.

Pharmaceutical 52

Pharmaceutical Marketing Pharma Healthcare Provider 52

Pharma Marketing Network

NOVEMBER 15, 2024

For example, a post about managing hypertension without specifically mentioning your antihypertensive drug could educate and engage your audience. Transparency Example: If a user asks about the side effects of Humira , acknowledge the question and direct them to the appropriate medical resources or your official website.

Media 52

Media Marketing Pharma Medical 52

Pharmacy Times

JANUARY 24, 2024

Pharmacists discuss tailored patient education approaches, emphasizing key medication details, side effects, and financial aspects critical for myelofibrosis care, optimizing adherence and healthcare outcomes.

Education 26

Education Side effects Patients Healthcare 26

Pharma Marketing Network

MARCH 5, 2025

Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. Engaging Patients Without Violating Privacy Regulations Unlike HCPs, patients search for symptoms, treatment options, and medication side effects. PPC delivers immediate exposure for high-intent searches. The challenge?

Pharma 52

Pharma Networking Medical Healthcare 52

PM360

MAY 25, 2023

They’re wonderful medications, blockbuster sales, but real side effects. Another side effect that tends to be related to weight gain is the metabolic syndrome, which increases your risk for cardiac events and that increases your risk for sudden death and heart attacks. Do they have any side effects associated with them?

Side effects 95

Side effects Medical Patients Networking 95

PM360

NOVEMBER 29, 2022

The challenge is to educate patients about the importance of seeking treatment for constipation and to empower them to accurately describe their condition to their doctor. So, [if patients] get informed and believe that they’re entitled to more effective therapy, then they feel an urgency and a confidence to speak up to their doctor.”.

Patients 98

Patients Prescription Doctors Education 98

PM360

AUGUST 9, 2022

We have found the most effective adherence programs are those connecting with patients immediately after the prescribing decision has been made by a specialist. The welcome call needs to educate patients on what to expect over the coming weeks in order to reduce their anxiety. What makes these patient support programs successful?

Education 59

Education Side effects Physicians Patients 59

PM360

JULY 13, 2023

1 Patients may discontinue if they cannot afford their out-of-pocket costs even with insurance coverage due to side effects or lack of perceived need for the medication itself. Novartis’ analysis of claims data from Nov. 2020 to Oct. 2021 revealed that roughly one in four prescriptions were never filled.

Patients 98

Patients Side effects Insurance Medical 98

PM360

AUGUST 9, 2022

Timely delivers the clinical education patients need to be informed about their medication, the financial support to aid affordability, and the personalized behavioral reminders at critical points in the therapeutic journey—from first fill to renewal—to help patients stay on course with their provider’s treatment plan.

Prescription 105

Prescription Medical Patients Side effects 105

PM360

JULY 13, 2023

Patient education is also an issue during clinical trials where Kyle Hogan, President of Datacubed Health , says the industry tends to depend more on data collection and analysis rather than patient engagement. This often leads to confusion which ultimately leads to disengagement, which in turn, leads to inaccurate trial data.

Patients 98

Patients Education Medical Leads 98

PM360

JULY 26, 2022

Healthcare professionals are in great need of quality educational materials, yet it can seem like most pharmaceutical companies prefer running ads instead. Some patient portals and their complementary mobile apps have an option to remind patients to take or refill their prescription, but as practice shows, this is not enough.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

pharmaphorum

JANUARY 31, 2023

Additionally, when patients are prescribed medication, they are often unaware of the mechanism of action, potential side effects, interactions, and contraindications. There are many reasons for patient non-adherence, including high medication costs, fear of potential side-effects, and forgetfulness, amongst others.

Patients 52

Patients Pharma Side effects Education 52

Pharma Marketing Network

DECEMBER 13, 2024

Virtual Engagement Post-pandemic, virtual meetings and webinars have become staples for educating HCPs. Apps for Patient Support Mobile apps offering reminders for medication adherence or side effect tracking enhance patient experiences while building brand loyalty. Educational Content Doctors value evidence-backed information.

Competition 52

Competition Marketing Pharma Side effects 52

PM360

SEPTEMBER 15, 2022

Manufacturers should strive to connect the patient experience from disease education, to support at the point of care, and following through in the patient’s daily life. The ideal patient-first approach involves connecting the disparate parts of a patient’s disease journey.

Patients 98

Patients Education Management Side effects 98

Contrarian Sales Techniques

JANUARY 27, 2023

However, it's important to understand that they work differently, have different side effects and are regulated differently. It's important to keep in mind that as a sales representative, you have a responsibility to educate your customers about the products you're promoting and to provide them with accurate and up-to-date information.

Sales 52

Sales Side effects Education Competition 52

Pharmaceutical Technology

MAY 25, 2023

The American Medical Association (AMA) lists additional factors [5] such as fear of potential side effects, the cost of prescriptions and a lack of symptoms as significant. Treatment changes can be quickly communicated and telemedicine appointments or calls easily managed. Collaboration.

Medicine 52

Medicine Side effects Healthcare Provider Medical 52

Contrarian Sales Techniques

JULY 12, 2024

What if there were unseen side effects? The evidence was clear: the generic was just as effective, with a side effect profile virtually identical to the brand name. She held educational sessions for her patients, dispelling myths and highlighting the benefits. What if the generic wasn't as well-absorbed?

Doctors 52

Doctors Side effects Medical Patients 52

Salesforce

AUGUST 7, 2024

Offer helpful reminders and educational resources relevant to their recent purchases or browsing behavior. For example, patients in a high-risk tier might receive targeted educational content on managing potential side effects like dehydration or monitoring for signs of infection.

Marketing 105

Marketing Patients Side effects Education 105