PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

Prescription 98

Prescription Patients Pharma Doctors 98

PM360

APRIL 4, 2025

Rural-based HCPs expressed a strong need for treatments with manageable side effects and simplified dosing regimens. The first-ever credential for educators, instructors, and trainers of pharmacy technicians. From there, candidates must also pass both a multiple-choice exam and a written exam within a 12-month period.

Education 52

Education Sales Marketing Training 52

Pharma Marketing Network

MARCH 5, 2025

Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages. Challenges of Google Ads for Pharma Unlike e-commerce or SaaS brands , pharma advertising on Google faces several restrictions : No direct promotion of prescription drugs without certification.

Management 52

Management Pharma Marketing Prescription 52

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Help Patients Understand the Need for Effective Treatment—and Get It.

Patients 98

Patients Prescription Doctors Education 98

PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. The Andaman7 Platform Solution. Vincent Keunen.

Prescription 105

Prescription Medical Patients Side effects 105

Pharma Marketing Network

APRIL 10, 2025

Geo-targeting, for example, enables regional campaigns to support local clinical trials or educational programs. Dayparting lets marketers reach consumers during high-intent times, such as evenings or weekends when theyre researching symptoms or side effects. Keyword strategy remains central to campaign success.

Marketing 52

Marketing Pharma Networking Medical 52

PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. One reason why is a lack of supplementary materials about test results and treatments.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

PM360

JULY 13, 2023

2021 revealed that roughly one in four prescriptions were never filled. 1 Patients may discontinue if they cannot afford their out-of-pocket costs even with insurance coverage due to side effects or lack of perceived need for the medication itself. Novartis’ analysis of claims data from Nov. 2020 to Oct.

Patients 98

Patients Side effects Insurance Medical 98

PM360

JANUARY 24, 2025

The best reps focus on patients, not prescriptions. This confidence can be instilled through practice, education, and celebrating success. I can ask them a specific question about how Im handling a side effect or how often its happening. The best reps focus on patients, not prescriptions.

Sales 52

Sales Pharma sales reps Patients Prescription 52

PM360

SEPTEMBER 15, 2022

Life sciences are being driven to improve the patient experience and are increasingly accomplishing this through innovative programs and resources for patients and physicians that improve access to medications, help make prescriptions more affordable, and support patients with adherence.

Patients 98

Patients Education Management Side effects 98

PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S. 1 References: 1.

Education 89

Education Medical Patients Media 89

PM360

OCTOBER 25, 2023

3 The American Association for Nurse Practitioners (AANP) reports that NPs write approximately 21 prescriptions per day on average, and nearly 60% see three or more patients per hour while the average PA sees 71 patients a week. What are the side effects and lifestyle impacts? What is the history of adverse effects?

Physicians 98

Physicians Marketing Medical Prescription 98

LEVO Health

JULY 15, 2024

Educational Content Provide patients with comprehensive information about GLP-1 medications, their benefits, potential side effects, and how they work. Key benefits of partnering with WellSync include: Fast Start-up Times: Quick deployment of your GLP-1 prescription program to meet patient demand swiftly.

Marketing 52

Marketing Side effects Education Medical 52

Contrarian Sales Techniques

JULY 12, 2024

What if there were unseen side effects? The evidence was clear: the generic was just as effective, with a side effect profile virtually identical to the brand name. She held educational sessions for her patients, dispelling myths and highlighting the benefits. What if the generic wasn't as well-absorbed?

Doctors 52

Doctors Side effects Medical Patients 52

Contrarian Sales Techniques

DECEMBER 6, 2023

This involves a lot of communication, education, and persuasion. Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them.

Medical 52

Medical Ethics Sales Healthcare Provider 52

Pharma Marketing Network

MARCH 25, 2023

This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. These campaigns are usually focused on educating the public about a disease or condition and the treatments available, and not just promoting a specific drug. . ” U.S.

Pharma 52

Pharma Food and Drug Administration Pharmaceutical Prescription 52

Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. Patient education and medication adverse effect counselling. Prescription refill and renewal. Dispensing of speciality pharmaceuticals and shipping coordination. Prior authorisation assistance.

Specialization 45

Specialization Leads Pharma Side effects 45

PM360

AUGUST 9, 2022

To address the $290 billion problem of non-adherence, industry stakeholders have generally employed a combination of one-size-fits-all patient education and technology investment to support broad outreach, but as recognition grows of patients’ unique circumstances, more effective, personalized approaches are emerging.

Medical 105

Medical Patients Electronics Healthcare 105

European Pharmaceutical Review

JANUARY 25, 2024

They detail the medication’s intended use, proper administration, potential side effects and precautions. They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. A complementary approach would allow patients to opt out of ePI over privacy concerns.

Healthcare 98

Healthcare Healthcare Safety Electronics 98

Silver Line CRM

NOVEMBER 11, 2020

What data integration and effective measurement looks like in action is a consolidated dashboard outlining marketing efforts so you can see your ROI in real-time. Prescription lift. Specialty pharmacies coordinating prescriptions, refills, and shipments. Another is managing side effects. Things like: Media spend.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

Referral MD

JULY 10, 2023

They can also offer additional information, such as side effects, ensuring patients are well-informed about their prescriptions. Patient Education AI chatbots can provide accurate, reliable information about diseases, treatments, and health management. Images sources: Gyant , Babylon Health , Sencely Inc.

Patients 62

Patients Healthcare Healthcare Healthcare Provider 62

PM360

JUNE 11, 2022

When asked how pharma companies could earn more trust from patients, lower drug prices and other financially supported access to treatment ranked as the top things patients would want to see along with more educational resources and support of government policies to protect patients’ rights. Patient engagement should be multi-faceted.

Patients 59

Patients Pharma Education Media 59

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales? Sales experience is highly valued.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills 52

Healthcare Success

OCTOBER 17, 2024

Lee Aase About HELPCare, LLC HELPCare, LLC is revolutionizing healthcare with comprehensive membership, marketing, and management services for provider-owned HELPCare Clinics, as well as metabolic health education and coaching for people interested in restoring health and reversing disease through lifestyle changes. Youngish, I guess, but.

Healthcare 109

Healthcare Healthcare Patients Insurance 109

World of DTC Marketing

DECEMBER 28, 2020

” Some products are simply substituting product A for Product B, and telehealth may be the perfect platform to do that but are patients educated about the differences? Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions.

Doctors 296

Doctors Side effects Marketing Patients 296

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. If insurers could devote more of their profits to educating customers about the importance of weight loss, they could save money.

Insurance 200

Insurance Doctors Pharma Side effects 200

Pharmaceutical Technology

MAY 25, 2023

The American Medical Association (AMA) lists additional factors [5] such as fear of potential side effects, the cost of prescriptions and a lack of symptoms as significant. Other medical apps contain information on drugs and dosages for prescription writing purposes. Collaboration.

Medicine 52

Medicine Side effects Healthcare Provider Medical 52

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

Marketing 52

Marketing Pharma Leads Education 52

Pharmaceutical Representative Training

JUNE 22, 2024

Preventing Misuse: Strict regulations are required to stop the improper use and abuse of drugs, especially those that have strong side effects or the potential to become addictive. In an effort to reduce the hazards connected with their use, regulations seek to regulate the prescription and distribution of these drugs.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

PM360

OCTOBER 13, 2023

“They are effective but too expensive for the majority of patients, even with insurance coverage,” said one primary care physician (PCP). And while they’re excited about the drugs’ results and limited side effects now, many also noted concerns about the lack of safety data and long-term risks.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

pharmaphorum

JANUARY 31, 2023

Medication is a staple of modern medicine, with almost 50% of adults in the United States taking at least one prescription medication. Additionally, when patients are prescribed medication, they are often unaware of the mechanism of action, potential side effects, interactions, and contraindications.

Patients 52

Patients Pharma Side effects Education 52

Quantified

APRIL 18, 2022

Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry. Let’s start at the highest level and work down from there.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

World of DTC Marketing

JANUARY 20, 2022

We have had the best results when we use long-tail search terms like “what are the side effects of new psoriasis treatments” or “what are the symptoms of depression.” College-educated Internet users are more likely to search for medical advice online than those with high school education.

Digital Media 232

Digital Media Media Pharma Doctors 232

Pharma Marketing Network

APRIL 11, 2025

When executed correctly, SEO drives organic traffic to both branded and unbranded websites, improves education initiatives, and supports long-term engagement. This is where SEO plays a critical role in ensuring that educational pages, product information, and support resources are found by both patients and healthcare providers.

Pharma 52

Pharma Marketing Education Side effects 52

Pharma Marketing Network

APRIL 8, 2025

Use Medical, Legal, and Regulatory (MLR) reviews to ensure any mentioned side effects or branded claims meet guidelines. Consider educational storytelling formats rather than promotional pitches to stay within safe zones. YouTube works well for condition education and patient journeys.

Marketing 52

Marketing Pharma Education Healthcare 52