World of DTC Marketing

MARCH 29, 2022

Proper diet and exercise seem to be the prescription for many common health problems: high blood pressure and cholesterol, heart disease, stroke, and obesity. We need a nationally coordinated campaign to educate the public that diabetes and obesity are out of control. This is not normal.

Insurance 231

Insurance Education Healthcare Healthcare 231

Pharma Marketing Network

MARCH 13, 2025

direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. In the U.S.,

Pharma 59

Pharma Physicians Education Media 59

Pharma Marketing Network

APRIL 16, 2025

Thats the promise of data-driven marketing , a strategy thats rapidly transforming how pharmaceutical companies approach promotion, education, and engagement in 2025. HCP-Level Data This includes information about a healthcare providers specialty, prescribing patterns, affiliations, continuing education interests, and engagement history.

Marketing 59

Marketing Pharma Prescription Networking 59

World of DTC Marketing

JULY 17, 2022

Payers also face hurdles, so patients must obtain permission before filling a prescription. One Maryland pharmacist told me she had seen many prescriptions for Wegovy, none of which had ever come back after being sent for authorization. . In addition, doctors may not be ready to prescribe the drug.

Side effects 209

Side effects Doctors Insurance Prescription 209

World of DTC Marketing

AUGUST 4, 2021

7even: Asked to rate pharma DTC TV spots (educational, make we want to know more) the almost everyone gave them a deficient rating. Yes, there is a lot of bad health information online, but the higher the education, the more they can eliminate false information. Their doctor was a distant second.

Side effects 279

Side effects Marketing Insurance Pharma 279

World of DTC Marketing

DECEMBER 2, 2021

Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? College-educated online health seekers understand a “trade-off” between drug side effects and effectiveness, but Millenials want to know more about potential treatments. ” Uh…no.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

Eversana Intouch

AUGUST 15, 2024

For instance, consider the proportion of healthcare professionals (HCPs) whose perceptions shift due to medical education programs or the number of target audiences exhibiting changed behavior based on campaign messages. By doing so, we can minimize mismeasurement in unbranded awareness and educational programs.

Education 59

Education Marketing Medical Prescription 59

Pharma Marketing Network

MARCH 5, 2025

Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages. Challenges of Google Ads for Pharma Unlike e-commerce or SaaS brands , pharma advertising on Google faces several restrictions : No direct promotion of prescription drugs without certification.

Management 52

Management Pharma Marketing Prescription 52

PM360

APRIL 4, 2025

To earn CPTEd Certification, candidates must meet certain eligibility requirements, which include currently holding a pharmacy technician certification or pharmacy degree in addition to having at least three years of experience in pharmacy education or training.

Education 52

Education Sales Marketing Training 52

Pharma Marketing Network

NOVEMBER 24, 2024

They are key decision-makers influencing prescription trends. Use medical conferences, webinars, and educational content to connect with HCPs authentically. Patient testimonials, educational videos, and clear drug benefit explanations can foster trust. Targeting Healthcare Professionals (HCPs) Why focus on HCPs?

Pharmaceutical Sales 52

Pharmaceutical Sales Healthcare Healthcare Marketing 52

World of DTC Marketing

JUNE 3, 2021

It sucks so much money out of cities, towns and communities that public education, policing and social services have atrophied in many places across America. . The system floods the streets with drugs from fraudulent prescriptions. For workers, health care costs have caused wages to decline or remain stagnant in real terms for decades.

Insurance 198

Insurance Education Electronics Prescription 198

PM360

NOVEMBER 21, 2024

The Corcept team recognized the need to better focus its approach to disease education and, importantly, to reposition Korlym as the sole medical therapy indicated to treat hyperglycemia secondary to hypercortisolism in adults with endogenous hypercortisolism or Cushing syndrome (see full prescribing information).

Marketing 52

Marketing Education Prescription Sales 52

Pharma Marketing Network

APRIL 9, 2025

Its the primary driver of awareness, education, and brand loyalty. To stay relevant, pharma marketers need to view every digital touchpointemail, mobile, video, search, and displayas an opportunity to engage, educate, and convert. This shift means digital engagement is no longer a secondary channel.

Marketing 52

Marketing Pharma Education Healthcare 52

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. 2wo: DTC marketers must be better prepared for possible obstacles to asking for an Rx and have content developed to inform and educate.

Side effects 226

Side effects Media Marketing Doctors 226

World of DTC Marketing

JANUARY 18, 2022

The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%). According to the CDC, prescription drug use increases with age, from 18.0% What about social media options? of adults aged 60 and over.

Media 238

Media Pharma Side effects Physicians 238

Pharma Marketing Network

MARCH 8, 2025

Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education. 70% of HCPs use digital platforms for medical research and education. No targeting based on sensitive medical conditions (e.g.,

Pharma 59

Pharma Education Media Networking 59

Pharma Marketing Network

APRIL 2, 2025

Table of Contents: Rethinking Engagement in a Digital-First World Personalization and Data-Driven Decision Making Multichannel Mastery and HCP Outreach Staying Compliant While Innovating FAQs Rethinking Engagement in a Digital-First World Gone are the days when field reps alone could drive prescriptions.

Marketing 64

Marketing Pharma Sales pitches Networking 64

Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. Patient Education Instagram, Facebook, and TikTok help spread disease awareness and medication safety information. Yes, but strict regulations apply.

Media 52

Media Pharma Education Networking 52

Pharma Marketing Network

FEBRUARY 17, 2025

Can they navigate FDA guidelines, OPDP (Office of Prescription Drug Promotion) regulations, and ensure your campaigns are compliant? Can they measure ROI, prescription lift, and HCP engagement effectively? increased HCP engagement, prescription growth, or improved patient adherence).

Marketing 52

Marketing Pharmaceutical Pharma Prescription 52

PM360

APRIL 4, 2025

This data-driven approach helps marketers determine the best way to communicate whether through educational content, digital ads, or direct engagement. HCPs might receive an educational email, see a related digital ad, or get a call from a rep with more details. AI allows marketers to connect their efforts with real-world outcomes.

Customer Relationship Management 52

Customer Relationship Management Marketing Education Insurance 52

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Give Patients the Resources They Want.

Patients 98

Patients Prescription Doctors Education 98

Pharma Marketing Network

APRIL 4, 2025

Pharma companies are increasingly leveraging referral systems through peer ambassador programs, physician-to-physician education, and even digitally enabled patient communities. For example, peer-to-peer education among HCPs allows experienced clinicians to share data, treatment insights, and product experiences with their peers.

Marketing 52

Marketing Pharma Education Physicians 52

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

MARCH 9, 2021

Your people also need to educate on key privacy issues. The other challenge for pharma in an email marketing campaign is privacy. eMail lists should never be shared with ANY vendor unless that vendor has gone through an extensive privacy review and certification.

Marketing 289

Marketing Pharma Prospecting Education 289

PharmExec

MARCH 31, 2025

Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces.

Prescription 52

Prescription Pharma Media Healthcare Provider 52

World of DTC Marketing

JUNE 18, 2021

The report fails to acknowledge the role of HCPs in prescribing medications and empowered patients who may have been educated by DTC ads. INSIGHT: The most advertised drugs are the ones that appeal to the largest audiences, and seniors take and need more prescription drugs.

Government 187

Government Manufacturing Prescription Leads 187

Pharma Marketing Network

FEBRUARY 17, 2025

Why it matters: CTV ads have 3x higher engagement rates than traditional display ads, making them ideal for educating HCPs on new drug launches. Deliver patient education on chronic conditions. Prescription Lift: Is the campaign driving more prescriptions for branded drugs? Heres how to measure success: 1.

Pharma 52

Pharma Marketing Education Prescription 52

Pharma Marketing Network

APRIL 17, 2025

Simultaneously, lawmakers continue to call for restrictionsor outright banson direct-to-consumer (DTC) television ads for prescription drugs. Pharma brands are preparing for a world where patient education and brand awareness must thrive without a 60-second primetime commercial spot.

Pharma 59

Pharma Networking Marketing Media 59

Pharma Marketing Network

MARCH 25, 2025

Understanding how to effectively engage HCPs in pharma marketing is essential for driving brand awareness, product education, and ultimately, prescription behavior. Educational content tends to outperform promotional messaging. This doesnt just improve engagementit demonstrates respect for the HCPs time.

Marketing 52

Marketing Pharma Networking CRM 52

Pharma Marketing Network

FEBRUARY 17, 2025

Full-page ads with clinical data can drive prescriptions. Here are key methods: Sales Uplift Analysis: Track prescription trends after ad campaigns. A spike in Trulicity prescriptions followed their TV ad blitz. Brands like Jardiance have leveraged emotional storytelling to highlight patient outcomes.

Pharma 52

Pharma Prescription Marketing Medical 52

Contrarian Sales Techniques

NOVEMBER 18, 2024

Did you know not all medicines in Malaysia need a prescription? Some medications that are supposed to need a prescription – like antibiotics – can still be bought over the counter at smaller pharmacies. Breaking Down the Fact So, what’s the deal with prescriptions? Here’s what I’ve learned. Surprising, right?

Prescription 40

Prescription Medicine Doctors Pharmaceutical Sales 40

eMediWrite

MAY 13, 2023

Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. These consist of: Programmes for continuing medical education (CME), both online and offline. Pharmaceutical marketers typically don’t spend enough on patient education.

Doctors 40

Doctors Prescription Marketing Pharma 40

Pharma Marketing Network

MARCH 10, 2025

Through paid social campaigns, pharma brands can promote educational resources, scientific advancements, and treatment options that foster trust within the medical community and among patients. Google Ads requires pre-approval for prescription drug promotions, while platforms like TikTok prohibit pharma ads entirely. In the U.S.,

Media 52

Media Pharma Marketing Healthcare 52

Pharma Marketing Network

APRIL 16, 2025

Today, content is expected to educate, empower, and evolve. The rise of identity-level targeting means marketers can now deliver content tailored not just to a specialty, but to a physicians location, behaviors, or even prescription trends. Gone are the days when static eBooks or overly branded brochures could engage your audience.

Marketing 52

Marketing Pharma Networking Education 52

World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. But there are also warnings. Medical magazines and journals still rate very high in brand recall and ket messaging. But what about online?

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Pharma Marketing Network

MARCH 11, 2025

Email and Content Marketing Platforms Email remains a key channel for pharma marketing, especially for reaching HCPs with educational materials and product updates. Resources like the FDAs OPDP (Office of Prescription Drug Promotion) provide guidance on drug advertising and communication. Visit eHealthcare Solutions to learn more.

Marketing 52

Marketing Pharma Food and Drug Administration Education 52

PM360

JUNE 24, 2024

Treatment Navigators provide much needed support and education throughout the rare disease journey helping those suffering with a rare disease comprehend what they don’t know and what they will face on their journey to treatment. prescriptions, medical devices, or other treatments).

Education 52

Education Patients Insurance Prescription 52