World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

Media 294

Media Physicians Pharma Marketing 294

MedCity News

SEPTEMBER 6, 2024

expects shortages of 200,000 nurses and 124,000 physicians snd similar shortages are already being felt in the U.K. By 2030, the U.S. and elsewhere. Here’s how to build and train a modern healthcare workforce in the age of AI The post Can AI Help Fix Our Demographic Time Bomb? appeared first on MedCity News.

Physicians 304

Physicians Training Healthcare Healthcare 304

PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions. Among all U.S.

Physicians 109

Physicians Pharma Education Pharma Rep 109

MedCity News

SEPTEMBER 13, 2024

As we confront the sobering statistics and growing impact of colorectal cancer, it’s clear that more education about the various options for testing is needed to increase screening rates across the U.S.

Education 296

Education Patients Physicians 296

World of DTC Marketing

FEBRUARY 15, 2021

There is a physician discussion guide, but the key question is, can this discussion be had online, or does it require an office visit? It seems the website is trying to Bothe educate patients about severe asthma and Nucala, which isn’t a bad thing, but why use TV for such a small group of patients?

Physicians 205

Physicians Education Doctors Insurance 205

Pharma Marketing Network

MARCH 13, 2025

direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. Digital advertising, influencer partnerships, and patient-focused education strategies will become essential in maintaining brand engagement. Physician testimonials highlighting treatment efficacy.

Pharma 59

Pharma Physicians Education Media 59

Evolve Your Success

MAY 10, 2022

Private Patient Advocacy: Educating Patients To Be Their Own Advocates With Antra Boyd And Karen DiMarco. They created a platform called our RNegade that is changing the face of nursing education through CE credits. Are you impacting education around office staff and the providers to do better? Listen to the podcast here.

Education 130

Education Patients Medical sales reps Medical sales 130

MedCity News

SEPTEMBER 12, 2024

It also requires combining education, innovation, and investment to truly see — and feel — positive change and interconnected care The post Our Next Generations’ Health Depends on the Oral Health of Moms appeared first on MedCity News.

Education 287

Education Physicians 287

MedCity News

JUNE 27, 2022

A pediatric health system enlisting mixed reality and 3D printing technology illustrates how clinical collaboration and patient education can improve patient outcomes for complex procedures.

Patients 246

Patients Education Physicians Medical 246

MedCity News

DECEMBER 23, 2022

With most doctors spending less than 15 to 20 minutes with their patients per visit, there is not much time for fact-finding, let alone education for the doctor to learn what preventive screening resources are available for their patients, even if that care is reimbursable by Medicare/Medicaid, such as a lung cancer screening.

Doctors 304

Doctors Education Patients Physicians 304

PharmExec

FEBRUARY 22, 2023

Sermo and LiveWorld survey of 50+ pharma marketers and 200+ physicians finds that social media plays a major role in influencing perceptions of medications, prescribing Habits, ongoing medical education and professional networking.

Media 98

Media Physicians Medical Education 98

MedCity News

DECEMBER 22, 2023

By focusing on the pillars of awareness and education, equal access to care, advocacy, and technology can begin to close the healthcare disparities gap. Health equity is not an abstract concept but a tangible goal that can be achieved through a deliberate and comprehensive approach.

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Education Healthcare Healthcare Physicians 287

MedCity News

JUNE 29, 2023

To fully reap the benefits of telemedicine, it is crucial to provide comprehensive education to both staff and patients.

Doctors 286

Doctors Consulting Healthcare Healthcare 286

Healthcare Success

MARCH 25, 2025

Conversion Success in Education and Finance Education and Financial Services also perform well in conversions, ranking second and third with 21.89% and 15.75%, respectively. Content marketing strategies for healthcare organizations should emphasize the following: Physician-authored or physician-reviewed content.

Healthcare 95

Healthcare Healthcare Healthcare Provider Medical 95

PM360

APRIL 22, 2024

In this issue, we take a closer look on the importance of patient education to Healthcare Professionals and navigating the challenges that arise. From important changes to engaging physicians to finding out how new technologies will help address HCPs education needs, hear what our specialist had to say.

Education 59

Education Physicians Healthcare Healthcare 59

MedCity News

NOVEMBER 2, 2023

Patients deserve agency over their own bodies and care, and clinicians, educators, and caregivers can be those catalysts needed to promote disability rights in healthcare practices across the industry.

Healthcare 261

Healthcare Healthcare Education Patients 261

MedCity News

NOVEMBER 11, 2022

When we talk about how building the primary care workforce, we usually focus on physicians. But Greater Good Health is taking a different approach by leveraging nurse practitioners. The company recently launched a leadership program for nurse practitioners to learn clinical and communication skills from one another.

Physicians 246

Physicians Education 246

PM360

MAY 15, 2023

As healthcare champions, we embrace the power of patient education. Education is empowering and transformative— when patients read it. This can be disheartening for those of us dedicated to writing and designing impactful and engaging patient education. Patients don’t have the luxury of time—many need education now.

Education 81

Education Patients Pharma Doctors 81

PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes. In fact, commercial support accounted for 26% of CME funding in 2022.

Education 105

Education Medical Training Healthcare 105

World of DTC Marketing

JULY 21, 2021

They research the drug online and ask their physician about it if they decide it’s a treatment option. Second, a physician is not going to prescribe a drug a patient doesn’t need. 93% go online to learn more and educate themselves about the product or health condition. This is perhaps the biggest misunderstanding.

Marketing 285

Marketing Prescription Side effects Doctors 285

MedCity News

FEBRUARY 4, 2025

VR allows learners to actually see the virtual germs responsible for causing infections and spreading disease, which could otherwise only be seen under a microscope. The technology also heightens users’ senses, drawing their attention to things they would be unable to see in traditional learning environments.

Training 303

Training Healthcare Healthcare Education 303

Pharma Marketing Network

APRIL 4, 2025

Pharma companies are increasingly leveraging referral systems through peer ambassador programs, physician-to-physician education, and even digitally enabled patient communities. Patient support platforms may include features that allow users to invite others to educational webinars or support communities.

Marketing 52

Marketing Pharma Education Physicians 52

MedCity News

JANUARY 24, 2024

It reveals an opportunity for pharmacists, who have the education and training, and are already providing vaccinations, tests and frontline treatments to amplify the impact they can have on providing accessible care in the communities they serve. In 61% of counties with a PCP shortage, there is a high volume of retail pharmacies.

Retail 263

Retail Education Training Physicians 263

World of DTC Marketing

JANUARY 18, 2022

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. Oncologists, for example, have different relationships with pharma reps than GP physicians.

Pharma 235

Pharma Physicians Pharma Rep Pharma reps 235

MedCity News

MARCH 9, 2025

While the drop in drug overdose deaths is promising, and could potentially be partially attributed to the efforts of the federal government, we must remain cognizant about the sheer number of lives we continue to lose every year to overdose.

Government 276

Government Education Pharmaceutical Physicians 276

InCrowd

AUGUST 21, 2024

My name is Harrison Smith and I am physician practicing in the coastal southeastern United States. I am married to an emergency medicine physician and we currently have two beautiful and busy toddlers. I am a board certified pulmonary and critical care physician. Can you introduce yourself? What is your specialty?

Medical 130

Medical Physicians Training Medicine 130

World of DTC Marketing

MARCH 18, 2021

When it comes to closing a branded prescription medication, the most important factor is still a physician’s recommendation. 2wo : Beyond a physicians recommendation what the most factors in asking for a certain prescription drug? What’s more important for the FDA to study is. The post Dear FDA: WTF?

FDA 180

FDA Prescription Physicians Pharma 180

Evolve Your Success

MARCH 12, 2025

Through Nurse Elevator, Gina is on a mission to create a supportive and educational community that empowers healthcare professionals to confidently explore new opportunities. They buy us lunch sometimes they would educate us a little bit. Connect with Gina: LinkedIn Connect with me: LinkedIn Love the show? Why are they here?

Medical sales 130

Medical sales Sales Medical Patients 130

PharmExec

APRIL 12, 2024

Elliott Yoo, Senior Media Strategist at epocrates, takes a closer look at the trends in CME consumption and what the future of medical education will be – from the priorities for physicians as they juggle learning with patient care, to what type of activities resonate most with prescribers.

Education 52

Education Medical Media Physicians 52

World of DTC Marketing

MARCH 29, 2022

The current role in healthcare has been in treatment with drugs that lower A1C, but most physicians don’t have “the talk” about weight with patients, and in fact, there is a trend to tell HCPs not to weigh patients when they come into the office. What is the role of healthcare? This is unacceptable.

Insurance 231

Insurance Education Healthcare Healthcare 231

World of DTC Marketing

OCTOBER 12, 2020

Integrated content that informs and educates is going to be the standard rather than ads that interrupt and shout. Integration with virtual physician visits is also a necessary step but again it can’t be “hey use our drug because… ” It’ time to use current patients as gateways to other patients.

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

World of DTC Marketing

MARCH 28, 2021

Aronne, an obesity specialist at Weill Cornell Medicine says “physicians need better education, and they need a different attitude toward people who have obesity”. Physicians don’t have the time to really talk to patients about their weight and lack of exercise. This is going to cost us ALL.

Doctors 250

Doctors Patients Insurance Physicians 250

Medico Reach

JULY 21, 2024

Introduction A physician group is one or more physicians working as an association to provide quality care. Physician groups are usually smaller than healthcare organizations and prefer to focus on a single specialty. They usually provide care services to outpatients rather than inpatients. million+ clients.

Physicians 52

Physicians Healthcare Healthcare Networking 52

Clarify Health

APRIL 10, 2024

Physician engagement is a crucial factor in the success and growth of healthcare organizations. Engaged physicians are not only more likely to deliver high-quality care to patients, but also play a pivotal role in driving operational efficiency and innovation. Areas to focus on include: Patient outcomes. Workflow optimization.

Physicians 52

Physicians Doctors Education Healthcare 52

World of DTC Marketing

DECEMBER 28, 2020

Once vaccination levels reach critical mass, people will once again return to their physician’s offices. ” Some products are simply substituting product A for Product B, and telehealth may be the perfect platform to do that but are patients educated about the differences?

Doctors 296

Doctors Side effects Marketing Patients 296

Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. HCP Targeting Platforms like LinkedIn and Twitter allow brands to target physicians, pharmacists, and medical professionals based on specialty and location.

Media 52

Media Pharma Education Networking 52