Contrarian Sales Techniques

NOVEMBER 21, 2024

Medical reps in Malaysia don’t just sell products – they educate. The Role of Medical Reps in Patient Education Patient education isn’t just about handing out brochures. Reps also support healthcare providers by offering tools and resources to educate their patients.

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Evolve Your Success

FEBRUARY 5, 2025

From navigating the halls of Abbott Laboratories and Knoll Pharmaceutical Company to pioneering his path as an independent medical device sales rep, Bruce Brown’s career journey challenges traditional sales wisdom. Watch the episode here: Or Listen to it on your favorite platform: Spotify I Apple Podcasts Love the show?

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Pharma Marketing Network

NOVEMBER 24, 2024

Use medical conferences, webinars, and educational content to connect with HCPs authentically. Patient testimonials, educational videos, and clear drug benefit explanations can foster trust. Educational blogs, explainer videos, and interactive infographics can establish your authority. Building trust is vital.

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Pharma Marketing Network

JANUARY 11, 2025

Think of pharmaceutical advertising as a delicate balancing actits about connecting with your audience while staying compliant. Crafting Effective Pharmaceutical Advertising Campaigns Pharmaceutical advertising thrives on delivering value. How can you ensure your strategy stands out?

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Pharma Marketing Network

MARCH 31, 2025

Introduction Pharmaceutical marketing is entering a new era in 2025, driven by rapid advancements in technology, evolving patient expectations, and tighter compliance demands. This article explores the top trends, technologies, and targeting strategies shaping the future of pharmaceutical marketing.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: Choosing the right pharmaceutical marketing company is like picking a strategic partnerit can make or break your brands success. This article will guide you through the strategies for selecting a pharmaceutical marketing company that aligns with your goals, understands your audience, and delivers measurable results.

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Contrarian Sales Techniques

NOVEMBER 27, 2024

Selling pharmaceuticals isn’t just about pushing a single product anymore. Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. That’s where portfolio selling comes in. What is Portfolio Selling?

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PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes. In fact, commercial support accounted for 26% of CME funding in 2022.

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Pharma Marketing Network

JULY 19, 2023

For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. This could include sponsoring research into new drugs and treatments, providing educational resources about health conditions, or supporting patient care programs.

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Pharma Marketing Network

MARCH 27, 2025

Erin Rajtik Accenture Tess Cole Advanced Clinical Julie Brooks Alkermes Paula Cavallieri Alnylam Pharmaceuticals, Inc. Aimee Deaton Alnylam Pharmaceuticals, Inc. Becky Clasper Alora Pharmaceuticals, LLC Daniela Andrade Amgen Inc. Molly Jansen Otsuka America Pharmaceutical, Inc. Vandana Rajakumar AbbVie Inc.

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Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales. In the pharmaceutical industry, content marketing can be particularly effective for driving sales.

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Infuse Medical

SEPTEMBER 17, 2020

To be successful in the medical equipment and pharmaceutical sales industry you have to utilize the technology advancements to your benefit. Keep reading to learn the benefits of using tech in medical equipment and pharmaceutical sales! As technology advances and the selling environment changes, you have to adapt your sales strategy.

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Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful tool for pharmaceutical companies to engage with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. But with so many different healthcare organizations and causes to choose from, it can be difficult to know where to start. Fund research?

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Pharma Marketing Network

APRIL 7, 2025

Table of Contents Organic Search: SEO Still Reigns Supreme Paid Media: Precision Through PPC and Programmatic Referral and Partner Channels Social, Email, and Owned Media Synergy Organic Search: SEO Still Reigns Supreme While new platforms may grab headlines, search remains the most reliable traffic driver for pharmaceutical websites.

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Pharmaceutical Technology

JUNE 5, 2023

Avadel Pharmaceuticals has introduced LUMRYZ (sodium oxybate) for commercial use in the US to treat cataplexy (excessive daytime sleepiness, or EDS) in adult patients with narcolepsy. LUMRYZ is an extended-release formulation of sodium oxybate, indicated to be taken once at bedtime.

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Pharma Marketing Network

JULY 12, 2023

Social media platforms can be a great way for pharmaceutical companies to connect with their target audience and promote their products or services. You can use Facebook to share news about your company, post educational content, and host Q&As. Share educational content, answer questions, and offer support. ●

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European Pharmaceutical Review

FEBRUARY 28, 2025

The Association of the British Pharmaceutical Industry (ABPI) recently reported on a survey of its member companies conducted in collaboration with the BioIndustry Association (BIA). To ensure fruitful collaboration, we need education, transparency and ongoing dialogue. Internet] Pharmaceutical Outsourcing. cited 2025Feb].

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European Pharmaceutical Review

JULY 25, 2022

While the global trade of fake pharmaceuticals has long been a threat, the COVID-19 pandemic sent the fraudulent market into overdrive. Consequently, pharmaceutical manufacturers risk their reputation if impersonating products fail to deliver the expected quality or health impact. Defining ‘counterfeit’ and ‘falsified’.

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eMediWrite

APRIL 1, 2025

Pharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. As we step into 2025, here are the key trends shaping the future of pharmaceutical marketing. Patient education platforms empower individuals with knowledge about their conditions.

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MedCity News

JANUARY 30, 2024

Chronic pain, an enduring concern for many older adults, is no longer confined to the traditional realm of pharmaceuticals. While traditional pain management methods like medication were once the go-to approach, alternative therapies are emerging as a viable and holistic approach to addressing this issue.

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Pharma Marketing Network

MARCH 13, 2025

If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement. direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. But what does this shift mean for the industry? In the U.S.,

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PM360

NOVEMBER 21, 2024

Corcept Therapeutics Corcept Therapeutics is a pharmaceutical company focused on unlocking the potential of cortisol modulation. Those insights led to refocused and streamlined disease state education (DSE) and to a completely new Korlym brand positioning.

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World of DTC Marketing

MARCH 9, 2021

eMail represents an opportunity for pharmaceutical companies to get closer to their customers while increasing adherence and compliance. Your people also need to educate on key privacy issues. The key to effective email marketing is segmentation and personalization.

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Pharma Marketing Network

MARCH 19, 2025

Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. Unlike traditional consumer marketing, pharma marketing requires a strategic approach that balances compliance, education, and innovation.

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Evolve Your Success

OCTOBER 10, 2024

He takes us through his rapid rise from a pharmaceutical sales rep to a management position and , ultimately , to establishing his own medical device distributorship. With a focus on education and long-term partnerships, Stéphan’s approach is both strategic and collaborative. Subscribe, rate, review, and share!

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PM360

APRIL 4, 2025

To earn CPTEd Certification, candidates must meet certain eligibility requirements, which include currently holding a pharmacy technician certification or pharmacy degree in addition to having at least three years of experience in pharmacy education or training.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

In 2023, the Ministry of Health reported that over 1,600 websites selling illegal pharmaceutical products were blocked, highlighting the scale of the issue. In Malaysia, generics undergo strict approval by the National Pharmaceutical Regulatory Agency (NPRA) before hitting the market.

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Axxelus

OCTOBER 6, 2021

What does every medical device or pharmaceutical sales team have in common? It isn’t having fancy customer relationship management (CRM) software, continuous education to sharpen skills , and strong leadership.

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Pharma Marketing Network

MARCH 6, 2025

Introduction Pharmaceutical marketing has evolved. Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. Social media ads must educate, engage, and inspire trust , rather than simply push products.

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Pharma Marketing Network

MARCH 8, 2025

Introduction Pharmaceutical companies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. 70% of HCPs use digital platforms for medical research and education. 70% of HCPs use digital platforms for medical research and education.

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Pharma Marketing Network

APRIL 4, 2025

Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. Pharma companies are increasingly leveraging referral systems through peer ambassador programs, physician-to-physician education, and even digitally enabled patient communities.

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Pharma Marketing Network

MARCH 27, 2025

Introduction Social media advertising has undergone a major transformation in the pharmaceutical industry over the past decade. With social media advertising now driving real value in awareness, education, and even patient activation, pharma marketers can no longer afford to treat it as a secondary channel. Take TikTok, for example.

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Eversana Intouch

JANUARY 28, 2025

Angela Tenuta, President, Full-Service Agencies, delves into the transformative trends shaping the future of pharmaceutical marketing. Angela suggests that organizations should prioritize educating and experimenting with AI. This not only enhances patient experiences but also drives brands to rethink their connections with patients.

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Pharma Marketing Network

MARCH 18, 2025

Introduction Reaching healthcare professionals (HCPs) in the pharmaceutical industry has become increasingly challenging due to strict regulations, evolving digital landscapes, and the growing demand for personalized content. Best For: Search-based intent, medical education campaigns, branded drug awareness.

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PM360

OCTOBER 31, 2024

This recognition highlights the pivotal role pharmaceutical companies play in ensuring that patients receive necessary support throughout their treatment. The feedback has provided a valuable look into the current state of PSPs in the pharmaceutical industry.

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Contrarian Sales Techniques

NOVEMBER 21, 2024

Drug access programs are initiatives, often run by pharmaceutical companies in collaboration with healthcare providers, to make essential medications more accessible to patients. It then moves into education and acceptance, where patients start to learn about their condition and the lifestyle changes required to manage it.

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Infuse Medical

DECEMBER 17, 2024

Video is now among the most effective marketing, education, and communication methods across many sectors in the fast-paced, technologically advanced society we live in. Medical video production is producing excellent videos, especially for the demands of the pharmaceutical, medical device, and healthcare sectors. from 2023 to 2030.

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