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Stakeholder Mapping for Pharmaceutical Products

Celeritas

Stakeholder Mapping involves identifying professionals in the target therapeutic field who would utilize or influence the utilization of the pharmaceutical product. Contacting stakeholders can be key to knowing where they stand upon the release of the pharmaceutical product. Why is Stakeholder Mapping important?

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How Counterfeit Medicines Challenge Pharma Sales in Malaysia

Contrarian Sales Techniques

In 2023, the Ministry of Health reported that over 1,600 websites selling illegal pharmaceutical products were blocked, highlighting the scale of the issue. But it’s not just about technology – education plays a big role too.

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INTERPHEX 2023 – experience science through commercialisation

European Pharmaceutical Review

From development to distribution, INTERPHEX is the leading global event that takes you through all stages of the pharmaceutical product development lifecycle. NEW features for 2023 AAPS Collaboration to elevate the educational content at INTERPHEX while providing that important link between science and commercialisation.

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Medical Video Production: Enhancing Healthcare Communication and Training

Infuse Medical

Video is now among the most effective marketing, education, and communication methods across many sectors in the fast-paced, technologically advanced society we live in. Medical video production is producing excellent videos, especially for the demands of the pharmaceutical, medical device, and healthcare sectors.

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Educate Patients on Soothing Sore Throats, When to Seek Medical Care

Pharmacy Times

When used as directed, non pharmaceutical products provide swift relief, but patients with persistent or severe pain should see a physician.

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5 Proven Social Media Marketing Strategies for Pharma Brands

Pharma Marketing Network

Branded Content: This includes direct mentions of your pharmaceutical products, like an announcement about a new clinical study on Keytruda. For example, a post about managing hypertension without specifically mentioning your antihypertensive drug could educate and engage your audience.

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Which Social Media Analytics Matter Most in Pharma Marketing

Pharma Marketing Network

For example, if educational infographics on disease awareness receive higher engagement than corporate announcements, brands can adjust content strategies accordingly. Monitor Misinformation and Respond Responsibly Analytics can help identify misinformation or negative sentiment about pharmaceutical products.

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