Contrarian Sales Techniques

NOVEMBER 21, 2024

Medical reps in Malaysia don’t just sell products – they educate. The Role of Medical Reps in Patient Education Patient education isn’t just about handing out brochures. Reps also support healthcare providers by offering tools and resources to educate their patients.

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Evolve Your Success

FEBRUARY 5, 2025

From navigating the halls of Abbott Laboratories and Knoll Pharmaceutical Company to pioneering his path as an independent medical device sales rep, Bruce Brown’s career journey challenges traditional sales wisdom. Watch the episode here: Or Listen to it on your favorite platform: Spotify I Apple Podcasts Love the show?

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Pharma Marketing Network

DECEMBER 5, 2024

In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns. In the pharmaceutical industry, these networks often include healthcare providers, patient groups, digital channels, and key opinion leaders (KOLs). Educate patients about treatments like Humira or Keytruda.

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Pharma Marketing Network

NOVEMBER 24, 2024

Use medical conferences, webinars, and educational content to connect with HCPs authentically. Patient testimonials, educational videos, and clear drug benefit explanations can foster trust. Educational blogs, explainer videos, and interactive infographics can establish your authority. Building trust is vital.

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Pharma Marketing Network

JANUARY 11, 2025

Think of pharmaceutical advertising as a delicate balancing actits about connecting with your audience while staying compliant. Crafting Effective Pharmaceutical Advertising Campaigns Pharmaceutical advertising thrives on delivering value. How can you ensure your strategy stands out?

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Pharma Marketing Network

MARCH 31, 2025

Introduction Pharmaceutical marketing is entering a new era in 2025, driven by rapid advancements in technology, evolving patient expectations, and tighter compliance demands. This article explores the top trends, technologies, and targeting strategies shaping the future of pharmaceutical marketing.

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Evolve Your Success

MAY 10, 2022

They also share their perspectives as nurses on how important the medical sales role and pharmaceutical sales rep are and what value they can provide to their clients. Private Patient Advocacy: Educating Patients To Be Their Own Advocates With Antra Boyd And Karen DiMarco. — Watch the episode here. Listen to the podcast here.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: Choosing the right pharmaceutical marketing company is like picking a strategic partnerit can make or break your brands success. This article will guide you through the strategies for selecting a pharmaceutical marketing company that aligns with your goals, understands your audience, and delivers measurable results.

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Contrarian Sales Techniques

NOVEMBER 27, 2024

Selling pharmaceuticals isn’t just about pushing a single product anymore. Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. That’s where portfolio selling comes in. What is Portfolio Selling?

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PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes. In fact, commercial support accounted for 26% of CME funding in 2022.

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Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful tool for pharmaceutical companies to engage with communities and make a positive impact on health and wellness. When done right, sponsorships can help pharmaceutical companies connect with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way.

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Pharma Marketing Network

JULY 19, 2023

For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. This could include sponsoring research into new drugs and treatments, providing educational resources about health conditions, or supporting patient care programs.

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Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales. In the pharmaceutical industry, content marketing can be particularly effective for driving sales.

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MedCity News

MARCH 9, 2025

While the drop in drug overdose deaths is promising, and could potentially be partially attributed to the efforts of the federal government, we must remain cognizant about the sheer number of lives we continue to lose every year to overdose.

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Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful tool for pharmaceutical companies to engage with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. But with so many different healthcare organizations and causes to choose from, it can be difficult to know where to start. Fund research?

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Evolve Your Success

APRIL 5, 2022

Pharmaceutical sales isn’t the type of career one just gets into. In this episode, Samuel sits down with Eric Knotts , Field Sales Professional of a pharmaceutical company. How He Got Into Pharmaceutical Sales With Eric Knotts. He was in sales and he wanted to get into pharmaceutical sales specifically. Click To Tweet.

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Pharmaceutical Technology

JUNE 5, 2023

Avadel Pharmaceuticals has introduced LUMRYZ (sodium oxybate) for commercial use in the US to treat cataplexy (excessive daytime sleepiness, or EDS) in adult patients with narcolepsy. LUMRYZ is an extended-release formulation of sodium oxybate, indicated to be taken once at bedtime.

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Pharma Marketing Network

MARCH 13, 2025

If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement. direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. But what does this shift mean for the industry? In the U.S.,

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eMediWrite

APRIL 1, 2025

Pharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. As we step into 2025, here are the key trends shaping the future of pharmaceutical marketing. Patient education platforms empower individuals with knowledge about their conditions.

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Pharma Marketing Network

JULY 12, 2023

Social media platforms can be a great way for pharmaceutical companies to connect with their target audience and promote their products or services. You can use Facebook to share news about your company, post educational content, and host Q&As. Share educational content, answer questions, and offer support. ●

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European Pharmaceutical Review

FEBRUARY 28, 2025

The Association of the British Pharmaceutical Industry (ABPI) recently reported on a survey of its member companies conducted in collaboration with the BioIndustry Association (BIA). To ensure fruitful collaboration, we need education, transparency and ongoing dialogue. Internet] Pharmaceutical Outsourcing. cited 2025Feb].

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MedCity News

JANUARY 30, 2024

Chronic pain, an enduring concern for many older adults, is no longer confined to the traditional realm of pharmaceuticals. While traditional pain management methods like medication were once the go-to approach, alternative therapies are emerging as a viable and holistic approach to addressing this issue.

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Pharma Marketing Network

MARCH 8, 2025

Introduction Pharmaceutical companies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. 70% of HCPs use digital platforms for medical research and education. 70% of HCPs use digital platforms for medical research and education.

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Pharmaceutical Technology

MAY 8, 2023

The pharmaceutical industry continues to be a hotbed of innovation, with activity driven by the evolution of new treatment paradigms, and the gravity of unmet needs, as well as the growing importance of technologies such as pharmacogenomics, digital therapeutics, and artificial intelligence.

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PM360

NOVEMBER 21, 2024

Corcept Therapeutics Corcept Therapeutics is a pharmaceutical company focused on unlocking the potential of cortisol modulation. Those insights led to refocused and streamlined disease state education (DSE) and to a completely new Korlym brand positioning.

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World of DTC Marketing

MARCH 9, 2021

eMail represents an opportunity for pharmaceutical companies to get closer to their customers while increasing adherence and compliance. Your people also need to educate on key privacy issues. The key to effective email marketing is segmentation and personalization.

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Pharma Marketing Network

MARCH 19, 2025

Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. Unlike traditional consumer marketing, pharma marketing requires a strategic approach that balances compliance, education, and innovation.

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Evolve Your Success

OCTOBER 10, 2024

He takes us through his rapid rise from a pharmaceutical sales rep to a management position and , ultimately , to establishing his own medical device distributorship. With a focus on education and long-term partnerships, Stéphan’s approach is both strategic and collaborative. Subscribe, rate, review, and share!

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PM360

APRIL 4, 2025

To earn CPTEd Certification, candidates must meet certain eligibility requirements, which include currently holding a pharmacy technician certification or pharmacy degree in addition to having at least three years of experience in pharmacy education or training.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

In 2023, the Ministry of Health reported that over 1,600 websites selling illegal pharmaceutical products were blocked, highlighting the scale of the issue. In Malaysia, generics undergo strict approval by the National Pharmaceutical Regulatory Agency (NPRA) before hitting the market.

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Pharma Marketing Network

MARCH 10, 2025

Introduction Social media advertising has become an essential part of pharmaceutical marketing, offering direct access to healthcare professionals (HCPs), patients, and caregivers. In an industry where precision and compliance are crucial, pharmaceutical brands must leverage digital advertising strategically.

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Axxelus

OCTOBER 6, 2021

What does every medical device or pharmaceutical sales team have in common? It isn’t having fancy customer relationship management (CRM) software, continuous education to sharpen skills , and strong leadership.

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Pharma Marketing Network

MARCH 27, 2025

Introduction Social media advertising has undergone a major transformation in the pharmaceutical industry over the past decade. With social media advertising now driving real value in awareness, education, and even patient activation, pharma marketers can no longer afford to treat it as a secondary channel. Take TikTok, for example.

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Pharma Marketing Network

MARCH 6, 2025

Introduction Pharmaceutical marketing has evolved. Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. Social media ads must educate, engage, and inspire trust , rather than simply push products.

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Pharma Marketing Network

APRIL 4, 2025

Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. Pharma companies are increasingly leveraging referral systems through peer ambassador programs, physician-to-physician education, and even digitally enabled patient communities.

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Eversana Intouch

JANUARY 28, 2025

Angela Tenuta, President, Full-Service Agencies, delves into the transformative trends shaping the future of pharmaceutical marketing. Angela suggests that organizations should prioritize educating and experimenting with AI. This not only enhances patient experiences but also drives brands to rethink their connections with patients.

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Pharma Marketing Network

MARCH 18, 2025

Introduction Reaching healthcare professionals (HCPs) in the pharmaceutical industry has become increasingly challenging due to strict regulations, evolving digital landscapes, and the growing demand for personalized content. Best For: Search-based intent, medical education campaigns, branded drug awareness.

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