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Selling pharmaceuticals isn’t just about pushing a single product anymore. Instead of focusing on one product at a time, this approach helps pharmareps present a range of options that work together. What Makes Portfolio Selling a Win for Reps When you’re a pharmarep, selling a portfolio does more than boost sales numbers.
For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Drug access programs are initiatives, often run by pharmaceutical companies in collaboration with healthcare providers, to make essential medications more accessible to patients.
In 2023, the Ministry of Health reported that over 1,600 websites selling illegal pharmaceutical products were blocked, highlighting the scale of the issue. In Malaysia, generics undergo strict approval by the National Pharmaceutical Regulatory Agency (NPRA) before hitting the market.
Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. But how can pharma brands create meaningful connections in a digital landscape crowded with content?
America’s 65,000 pharmaceutical salespeople, who have long relied on personal office visits and events are dealing with a shift in how they engage HCP’s. Furthermore, only 10% of physicians had met with a pharmaceutical company representative in a hospital. no pharmaceuticalreps). no pharmaceuticalreps).
What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharmareps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.
As a pharmaceutical sales rep, you undergo a rigorous training program, develop strong relationships with healthcare professionals, and work tirelessly to meet sales targets. Despite these challenges, pharmaceutical sales reps play a crucial role in driving revenue for their companies and promoting life-saving medication to patients.
When I first started as a pharmaceutical sales rep a decade ago, training was a rigorous but straightforward affair. As a male rep entering this competitive field, I felt the pressure to absorb every bit of information and perfect my pitch to stand out. It was a lot to take in, but I understood its importance.
Getting into pharmaceutical sales and selling pharmaceutical products may require patience and persistence, but for individuals with the right qualifications and a passion for the field, it can be a rewarding and financially lucrative career. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales?
The pharmaceutical and healthcare sector has been forced to change the way it connects, educates and engages with HCPs through new digital channels because of Covid-19. So what can sales reps do to stay connected with HCPs? b) Those who think that only remote sales reps will exist. ROAD TO THE HYBRID SALES MODEL.
Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? In the complex world of pharmaceuticals, it’s not just what you sell, but how you sell it. It's the secret sauce to thriving in the pharma industry. That’s right.
Educational platforms for live and on-demand knowledge-sharing Lastly, the pandemic brought many changes in how healthcare providers and patients want to access content and knowledge-sharing opportunities. Depending on the context, educational components such as eLearning modules and quizzes might be added.
They point to an unmissable opportunity for pharmaceutical manufacturers and their media partners to create impact where it matters most—at time of prescribing. Other connected opportunities like texting can encourage patients to fill and refill their prescriptions or stay educated about their prescribed therapies.
As pharmareps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. As a result, pharmaceutical representatives’ access to physicians has been declining even prior to the COVID-19 pandemic. THE CHALLENGE.
The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape The US Bureau of Labor Statistics (BLS) projects the number of jobs for pharmaceutical sales representatives will grow by four percent by 2031, adding approximately 170,000 new job openings per year over this decade.
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