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Pharma Sales in Malaysia: The Role of Drug Access Programs in Providing Essential Medications

Contrarian Sales Techniques

How Drug Access Programs Shape My Role As a pharma rep, I’ve seen the real, transformative impact of these programs. We collaborated with a Diabetic Nurse Educator to better understand the patient’s journey – a concept that revolves around mapping the entire experience a patient goes through, from diagnosis to treatment and beyond.

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Portfolio Selling in Pharmaceuticals: A Malaysian Perspective

Contrarian Sales Techniques

Instead of focusing on one product at a time, this approach helps pharma reps present a range of options that work together. Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. What is Portfolio Selling?

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HCPs are overwhelmed by promotional content in digital

World of DTC Marketing

For HCPs in India and China, apart from this factor, the ability to access more educational content in various formats was a driving factor to prefer remote engagement models. INSIGHT: This study shows that HCPs are demanding more from pharma, but these data points should not be used across all specialties.

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How Counterfeit Medicines Challenge Pharma Sales in Malaysia

Contrarian Sales Techniques

Why This Hits Close to Home for Pharma Reps As someone in pharma sales, this problem feels personal. But it’s not just about technology – education plays a big role too. Pharma companies and sales reps often work together to raise awareness among doctors, pharmacists, and patients about how to spot fakes.”

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Audience Engagement Strategies for Pharma Marketing: Boost HCP and Patient Interaction

Pharma Marketing Network

But how can pharma brands create meaningful connections in a digital landscape crowded with content? Unlike traditional consumer marketing, pharma marketing requires a strategic approach that balances compliance, education, and innovation. By analyzing these metrics, brands can continuously improve audience engagement.

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How to Thrive in Pharma Digital Marketing

Pharma Marketing Network

According to a recent survey by Accenture, 87% of healthcare professionals want either all-digital or hybrid engagements from pharma reps. Its the primary driver of awareness, education, and brand loyalty. What content works best in pharma digital marketing? Both branded and unbranded strategies are useful.

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Pharma’s move to digital Part 1 HCP Marketing

World of DTC Marketing

Most HCPs said pharma companies are increasingly providing education on how to better treat patients remotely and help them manage their conditions in light of COVID-19. And 62% said they value tools for remote monitoring of their patients at home more now than they did prior to COVID-19″ The Value of the Pharma Rep.