Contrarian Sales Techniques
NOVEMBER 21, 2024
How Drug Access Programs Shape My Role As a pharma rep, I’ve seen the real, transformative impact of these programs. We collaborated with a Diabetic Nurse Educator to better understand the patient’s journey – a concept that revolves around mapping the entire experience a patient goes through, from diagnosis to treatment and beyond.
Contrarian Sales Techniques
NOVEMBER 27, 2024
Instead of focusing on one product at a time, this approach helps pharma reps present a range of options that work together. Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. What is Portfolio Selling?
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Pharma Marketing Network
MARCH 19, 2025
But how can pharma brands create meaningful connections in a digital landscape crowded with content? Unlike traditional consumer marketing, pharma marketing requires a strategic approach that balances compliance, education, and innovation. By analyzing these metrics, brands can continuously improve audience engagement.
Contrarian Sales Techniques
NOVEMBER 19, 2024
Why This Hits Close to Home for Pharma Reps As someone in pharma sales, this problem feels personal. But it’s not just about technology – education plays a big role too. Pharma companies and sales reps often work together to raise awareness among doctors, pharmacists, and patients about how to spot fakes.”
World of DTC Marketing
JANUARY 11, 2022
For HCPs in India and China, apart from this factor, the ability to access more educational content in various formats was a driving factor to prefer remote engagement models. INSIGHT: This study shows that HCPs are demanding more from pharma, but these data points should not be used across all specialties.
PM360
SEPTEMBER 28, 2022
For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. Pharma reps are especially critical when it comes to product information, with 55% of all U.S.
World of DTC Marketing
JANUARY 18, 2021
Most HCPs said pharma companies are increasingly providing education on how to better treat patients remotely and help them manage their conditions in light of COVID-19. And 62% said they value tools for remote monitoring of their patients at home more now than they did prior to COVID-19″ The Value of the Pharma Rep.
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