World of DTC Marketing

MARCH 9, 2021

Pharma has an opportunity to engage customers and caregivers via email but they can’t send out product flyers. Pharma has unique needs for email automation which is why any email automation has to meet MLR requirements. The other challenge for pharma in an email marketing campaign is privacy.

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Fierce Pharma

JULY 6, 2023

After becoming chairman of the powerful Senate Health, Education, Labor and Pensions Committee earlier this year, Sen. After becoming chairman of the powerful Senate Health, Education, Labor and Pensions Committee earlier this year, Sen.

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Education Government Pharma 339

World of DTC Marketing

FEBRUARY 3, 2022

You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx. 2wo: The pharma product website is a living entity. Pharma markers are still spending way too much money on paid search that has terrible metrics. 3hree: TV is not the right channel for all medications.

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Pharma Education Marketing Doctors 247

Impetus Digital

MARCH 7, 2025

Pharma-exclusive Webinar: From Clicks to Outcomes: Measuring the Impact of Your Medical Education Platform About the webinar Tired of building medical education programs that fail to deliver? Measure Outcomes: Gain expert insights on how to track and measure the real impact of your educational initiatives across various metrics.

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Education Medical Professional Services Healthcare Provider 79

Pharma Marketing Network

APRIL 2, 2025

Introduction If the past few years have taught pharma marketers anything, it’s that agility, data, and digital-first thinking aren’t just buzzwordsthey’re survival tactics. Marketing in pharma has undergone a radical shift, propelled by digital transformation, patient-centric demands, and evolving regulatory landscapes.

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World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

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Media Pharma Side effects Physicians 238

Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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Pharma Physicians Education Media 59

Fierce Pharma

MAY 29, 2024

Novo Nordisk is standing its ground after the Senate’s Health, Education, Labor and Pensions (HELP) committee recently accused the drugmaker of threatening to bankrupt the U.S. | The company said it only keeps around 60% of the list price of Ozempic and Wegovy in the U.S. after paying out rebates and fees to middlemen.

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Pharma Education 204

World of DTC Marketing

NOVEMBER 9, 2021

SUMMARY: Quantitative and qualitative data was gained through surveys with EPG Health’s multi-stakeholder databases (HCP, pharma, and service providers) and interviews conducted with pharma execs by Impatient Health. Key Findings 1 : HCPS ARE IN CONTROL AND PHARMA KNOWS IT. Pharma must level up the value they deliver.

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Pharma Medical Education Media 231

Pharma Marketing Network

APRIL 4, 2025

In the world of pharma marketing, the strategies that truly resonate are often those rooted in trust. But how does referral marketing work in a highly regulated industry like pharma? This article explores the evolving role of referral marketing in pharma, unpacking its mechanics, benefits, compliance considerations, and future outlook.

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Marketing Pharma Education Physicians 52

Pharma Marketing Network

MARCH 19, 2025

But how can pharma brands create meaningful connections in a digital landscape crowded with content? Unlike traditional consumer marketing, pharma marketing requires a strategic approach that balances compliance, education, and innovation. Pharma marketers must strike a balance between compliance and engagement.

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Marketing Pharma Patients Education 52

World of DTC Marketing

SEPTEMBER 6, 2021

SUMMARY: Those working in pharma know that ageism exists, especially in the sales force. Pharma has been purging older employees for some time, and when you reach the magic age of 50+, you’re going to be pushed to take “early retirement.” Those with higher education are more likely to remain in the workforce longer.

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Pharma Sales Physicians Education 219

World of DTC Marketing

SEPTEMBER 23, 2021

Now, we are asking you to do something equally important to educate yourself regarding policies that will help our breakthroughs get into the hands of those who need them while protecting our sector’s ability to develop those breakthroughs in the first place.”. The post The hypocrisy of big pharma. Then there is the tale of Biogen.

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Pharma Government Prescription Education 214

Pharma Marketing Network

MARCH 11, 2025

Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. How do pharma marketing executives ensure they are using the best tools and strategies? However, with so much information available, finding the right resources can feel overwhelming.

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Marketing Pharma Food and Drug Administration Education 52

Pharma Marketing Network

MARCH 27, 2025

What once was a cautious, slow-moving experiment has now become a vital component of modern pharma marketing strategies. The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers.

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Media Pharma Education Marketing 52

Pharma Marketing Network

MARCH 8, 2025

With strict regulations, increasing competition, and evolving ad platform policies, running a successful PPC campaign in pharma isnt as straightforward as in other industries. So, how can pharma brands ensure their Google Ads, LinkedIn campaigns, and paid social media ads are effective? diabetes, cancer).

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Pharma Education Media Networking 59

Pharma Marketing Network

MARCH 26, 2025

Artificial intelligence (AI) is no longer a futuristic concept in healthcareits here, embedded in nearly every touchpoint of modern pharma marketing. But as pharma marketers race to adopt these tools, a central question looms: Is AI fueling smarter engagement, or setting the stage for a compliance disaster? Key pillars include: 1.

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Marketing Pharma Government Training 64

Fierce Pharma

FEBRUARY 8, 2024

Thursday, when senators questioned three Big Pharma CEOs about the high price of drugs in the U.S., Health, Education, Labor and Pensions (HELP) committee chairman Bernie Sanders, I-Vermont, put th | CEOs from Bristol Myers Squibb, Johnson & Johnson and Merck faced tough questions from senators on why prices for drugs in the U.S.

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Education Pharma 273

Pharma Marketing Network

MARCH 17, 2025

With increasing competition and stricter compliance regulations, pharma marketing teams must adopt data-driven and personalized marketing strategies to capture the attention of HCPs. But how can pharma brands stand out in a crowded market? For expert guidance on pharma marketing trends, visit Pharma Marketing Network.

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Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

It’s a reality for many of us in pharma sales in Malaysia. Why This Hits Close to Home for Pharma Reps As someone in pharma sales, this problem feels personal. But it’s not just about technology – education plays a big role too. Counterfeits, however, pose serious risks and undermine trust in the system.

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Medicine Sales Pharma Doctors 52

Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays fast-paced world, pharma digital marketing is more than just a strategyit’s a necessity. But how can pharma marketers break through the noise, engage their audience, and see real ROI? Drive prescription intent by educating HCPs about the latest drug advancements.

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Pharma Marketing Prescription Education 52

Pharma Marketing Network

MARCH 20, 2025

Ad retargeting has become a powerful tool for pharma marketers, enabling brands to re-engage potential customers who have shown interest but have not yet converted. But how does ad retargeting work in pharma marketing, and what strategies yield the best results?

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Pharma Networking Marketing Media 52

World of DTC Marketing

OCTOBER 19, 2020

GOOD MORNING: eMarketer is promoting a report on pharma’s projected digital ad spending in the coming year, and from my conversations with pharma insiders, it’s wrong. While some media outlets are saying that a COVID-19 vaccine can help pharma’s reputation I believe that is wishful thinking.

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Pharma Side effects FDA Marketing 180

World of DTC Marketing

JANUARY 27, 2021

SUMMARY: Pharma has not embraced a content strategy when the number of online health seekers is climbing. So why isn’t pharma leveraging a content strategy on product websites? Essentials of a pharma content strategy. Pharma should be leveraging their expertise to help enhance the patient brand relationship.

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Pharma Media Marketing Patients 202

Contrarian Sales Techniques

NOVEMBER 21, 2024

Medical reps in Malaysia don’t just sell products – they educate. The Role of Medical Reps in Patient Education Patient education isn’t just about handing out brochures. Reps also support healthcare providers by offering tools and resources to educate their patients.

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Education Medical Patients Doctors 52

eMediWrite

APRIL 1, 2025

Augmented Reality (AR) and Virtual Reality (VR) enhance doctor education through immersive experiences. Ethical Use of Big Data for Precision Marketing* Pharma marketers now have access to massive datasets from electronic health records (EHRs), social media, and prescribing trends. “AI in Pharma Marketing: The Next Frontier.”

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Marketing Pharma Ethics Doctors 52

Pharma Marketing Network

NOVEMBER 7, 2024

But how can pharma companies truly maximize the potential of email marketing? Let’s break down the essential strategies every pharma marketing executive should know. Why Email Marketing Is Crucial in Pharma Email marketing isn’t just another tool in your marketing arsenal—it’s a necessity. Always aim to provide value.

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Pharma Marketing Network

MARCH 25, 2025

Understanding how to effectively engage HCPs in pharma marketing is essential for driving brand awareness, product education, and ultimately, prescription behavior. That shift demands a new approach to reaching HCPs in pharma marketing. Educational content tends to outperform promotional messaging.

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Marketing Pharma Networking CRM 52

Impetus Digital

JUNE 17, 2024

The days of cookie-cutter medical education sessions and unengaging, didactic data presentations are–mostly–over. These days, medical education and training programs are all about customization, personalization, and innovation. In this article, we take a look at 10 of the hottest trends in medical education and learning programs.

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Education Medical Training Media 106

Pharma Marketing Network

MARCH 18, 2025

However, pay per click advertising (PPC) presents a powerful and targeted solution for pharma marketers looking to engage HCPs efficiently. But how can pharma marketing teams maximize the impact of PPC campaigns while ensuring compliance and generating high-value leads?

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Pharma Marketing Networking Healthcare 52

Eversana Intouch

JANUARY 28, 2025

In PM360 ‘s article, What Is Pharma Marketing in 2025 ? Applied AI Although AI promises a great return on investment, the pharma industry has been slow to adopt it due to ethical, regulatory, and compliance hurdles. Angela suggests that organizations should prioritize educating and experimenting with AI.

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Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. But heres the challenge: strict industry regulations make social media advertising tricky for pharma marketers.

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Media Pharma Education Networking 52

Pharma Marketing Network

DECEMBER 4, 2024

With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Patients expect tailored experiences.

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Marketing Pharma Media Education 52

Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. So, how can pharma marketing teams maximize the impact of their Google Ads while staying compliant?

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Management Pharma Marketing Prescription 52

Pharma Marketing Network

MARCH 19, 2025

To measure success and improve engagement, pharma marketing teams must focus on the right social media analytics. With increasing regulations, evolving digital trends, and shifting audience behaviors, pharma marketers need to analyze data that aligns with brand goals, compliance requirements, and engagement strategies.

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Media Marketing Pharma Ethics 52

Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind.

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