Evolve Your Success

MAY 15, 2024

Join us as we sit down with Sydney Selby , the innovative Vice President of Sales, Marketing, and Medical Education at Renata Medical , during a week when we honor mothers and the gifts they bring into our lives. A Mother’s Day special! Subscribe, rate, review, and share!

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Specialization Sales Leads Medical sales 130

World of DTC Marketing

AUGUST 6, 2021

When patients receive written health communication materials that don’t match their reading level, patient education is not effective. 9 Potential communication barriers between patients and health care providers created by low health literacy may lead to a variety of negative health outcomes for the patient.

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Side effects Patients Education Prescription 270

InCrowd

APRIL 7, 2025

But between long shifts, continuing education, and patient care, theres often little time left to focus on something equally important: your financial future. For education goals, a 529 plan is another great option. Regular contributions, no matter how small, can lead to big results over time.

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Healthcare Healthcare Education Specialization 113

MedCity News

SEPTEMBER 13, 2024

By providing continuous, accurate data, CGM is especially useful for remote monitoring, enabling timely interventions and leading to better user health. Continuous Glucose Monitoring tools are revolutionizing the way diabetes is managed, offering unparalleled benefits for both healthcare providers and patients.

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World of DTC Marketing

AUGUST 4, 2021

Given the lack of new DRC studies, we decided to take some of the money we earned to let one of our team lead a quantitative online DTC study. 7even: Asked to rate pharma DTC TV spots (educational, make we want to know more) the almost everyone gave them a deficient rating. Last year was an excellent year for our consulting group.

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MedCity News

AUGUST 18, 2023

We can begin to solve America’s nursing shortage in very short order with innovative educational and apprenticeship approaches that let young healthcare workers move up the skill ladder more quickly. Hospitals across the country are desperately struggling to find nurses. There are people across the U.S.

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Infuse Medical

FEBRUARY 4, 2025

The financial burden of in-person training can deter many organizations from delivering high-quality education to their teams. Difficulty in Mastering Complex Procedures The complexity of modern medical devices and procedures often leads to steep learning curves.

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Pharma Marketing Network

APRIL 7, 2025

In 2025, content strategy should focus on core disease-state education, treatment guides, and brand-specific FAQs. Establishing co-branded educational content with advocacy groups or sponsorships with medical publishers enhances referral traffic quality. These collaborations not only boost visibility but also nurture brand trust.

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World of DTC Marketing

JULY 21, 2021

DTC ads do NOT lead to unnecessary Rxs. 4our: DTC marketing should be illegal because it leads to unnecessary Rx’s. 93% go online to learn more and educate themselves about the product or health condition. SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Again, this is a huge misunderstanding.

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Marketing Prescription Side effects Doctors 285

World of DTC Marketing

MARCH 9, 2021

With email automation tools, you don’t have to miss another opportunity to generate leads, sales, and revenue again. Your people also need to educate on key privacy issues. Pharma has unique needs for email automation which is why any email automation has to meet MLR requirements.

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European Pharmaceutical Review

FEBRUARY 28, 2025

2 an adaptive, data-driven approach [is required to ensure] that rare disease trials are both scientifically robust and operationally feasible, ultimately leading to faster development and approval of life-changing therapies” Research shows that rare disease Phase II protocols average 4.3 Anything else you would like to share?

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Education Patients Medicine Pharma 88

World of DTC Marketing

AUGUST 8, 2022

As interest in these products spikes, it’s evident that the drug companies are choosing to remain silent, which leads to more people getting false or harmful information online. It’s leading to high frustration among people desperate to lose weight. What can we learn from this?

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Side effects Media Marketing Doctors 226

Pharma Marketing Network

MARCH 8, 2025

Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education. 70% of HCPs use digital platforms for medical research and education. Cost per Acquisition (CPA): Measures ad efficiency in driving leads.

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Healthcare Success

MARCH 25, 2025

How Early Search Intent Leads to Patient Conversions The path from symptom search to patient conversion follows a predictable pattern: Awareness: A person experiences symptoms and searches for information. Biotech's Conversion Prowess While Biotech's keyword coverage is moderate (27.22%), it leads in AIO-triggered conversions (38.25%).

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PM360

FEBRUARY 17, 2025

The Success may be fleeting campaign aims to educate oncologists that the highest risk of progression is within 2 years following cCRT completion and that treatment advances are urgently needed.

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Pharma Marketing Network

APRIL 2, 2025

Pharmaceutical brands like Dupixent, Keytruda, and Ozempic are leading the way with creative digital campaigns that blend patient education with dynamic storytelling. In 2025, the ability to react to these preferences in near real time is what separates leading pharma marketing teams from the rest.

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World of DTC Marketing

NOVEMBER 9, 2021

Digital initiatives are primarily led by growing digital leads with marketing teams not stepping up, relying heavily on brand heritage despite low expectations. The long-term trend is towards educational, non-promotional content, based on scientific exchange, delivered through independent/co-sponsored educational platforms.

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Pharma Marketing Network

APRIL 4, 2025

Pharma companies are increasingly leveraging referral systems through peer ambassador programs, physician-to-physician education, and even digitally enabled patient communities. For example, peer-to-peer education among HCPs allows experienced clinicians to share data, treatment insights, and product experiences with their peers.

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Pharma Marketing Network

MARCH 19, 2025

Unlike traditional consumer marketing, pharma marketing requires a strategic approach that balances compliance, education, and innovation. In pharma marketing, engagement is crucial because it educates HCPs and patients about new treatments, drug safety, and disease management.

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Pharma Marketing Network

MARCH 13, 2025

direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. Digital advertising, influencer partnerships, and patient-focused education strategies will become essential in maintaining brand engagement. But what does this shift mean for the industry? In the U.S.,

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Pharma Physicians Education Media 59

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Higher numeracy was associated with better gist and verbatim recall.” ” Uh…no.

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PM360

NOVEMBER 21, 2024

Because the signs and symptoms of endogenous hypercortisolism often masquerade as those of other conditions, patients often go undiagnosed for between five and ten years, leading to significantly increased morbidity and mortality.

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Pharma Marketing Network

JULY 19, 2023

This could include sponsoring research into new drugs and treatments, providing educational resources about health conditions, or supporting patient care programs. For example, Pfizer, a leading pharmaceutical company, has a long history of sponsoring research into new drugs and treatments.

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Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. The wrong wording or a misplaced claim can lead to ad disapprovals, regulatory penalties, or even legal action. Yes, but strict regulations apply.

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Pharma Marketing Network

APRIL 21, 2025

Email marketing campaigns not only enable brands to educate but also to build trust and foster loyalty across the healthcare ecosystem. Whether through HCP portals, conference sign-ups, or continuing medical education (CME) partnerships, obtaining permissions is the first step in developing a high-performing list.

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Infuse Medical

MAY 2, 2024

Immersive learning, a cutting-edge educational approach, offers a unique opportunity to enhance patient education and understanding. Understanding Immersive Learning Immersive learning is a captivating educational approach that utilizes computer-generated technology to create realistic and interactive simulations.

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World of DTC Marketing

JANUARY 27, 2021

A content management strategy can lead to a better brand-patient relationship and turn customers into brand ambassadors. In contrast, there is evidence that they may be relying on social media for answers; misinformation is rampant and could lead to bad treatment decisions. I’m not a huge believer in content strategy for CPGs.

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Pharma Media Marketing Patients 202

Evolve Your Success

JULY 17, 2024

Sam Cooper, the senior district Sales Manager for InMode, joins us to share his remarkable journey from copier sales to becoming a leading figure in the aesthetic medical sales industry. Meet the guest: Sam Cooper is an accomplished professional in the medical device industry, specializing in the aesthetics sector.

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Infuse Medical

MAY 2, 2024

On the other hand, traditional training methods encompass conventional approaches to education and skill development, relying on face-to-face interactions and tangible resources. Both 3D animation and traditional training methods play vital roles across various industries, including education, entertainment, healthcare, and corporate sectors.

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Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales.

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Marketing Pharmaceutical Sales Education 98

World of DTC Marketing

DECEMBER 30, 2021

There needs to be a concerted public health education campaign to reinforce the importance of cancer screening. If the downward trend in screenings and treatments continues, it will lead to a public health catastrophe.

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Pharma Marketing Network

MARCH 27, 2025

With social media advertising now driving real value in awareness, education, and even patient activation, pharma marketers can no longer afford to treat it as a secondary channel. Educational videos about GLP-1s, mental health, or chronic illness management are seeing millions of views. Take TikTok, for example. Absolutely.

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Media Pharma Education Marketing 52

Pharma Marketing Network

MARCH 17, 2025

For pharma companies, building trust and providing valuable educational content is the foundation of successful HCP engagement. Educational webinars featuring KOLs (Key Opinion Leaders). Drive traffic to CME (Continuing Medical Education) resources. Conversion rates for lead generation campaigns.

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Marketing Pharma Media Networking 52

MedCity News

JUNE 8, 2023

This will lead to better patient experiences and outcomes. One root cause is the lack of education to train the medical community to care for neurodivergent patients. This ‘diagnostic overshadowing,’ as it’s called, can lead to delays in diagnosis and treatment.

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Healthcare Success

APRIL 3, 2025

The Power of Visibility: How Leading Healthcare Brands Stay Top-of-Mind in Tough Times Learning from History Healthcare organizations that maintained their marketing and advertising investments during past recessions saw faster post-recession growth and increased market share.

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Infuse Medical

OCTOBER 21, 2024

VR healthcare training is fast becoming popular in the medical sector and is transforming the way that doctors are taught and educated. Promising to improve the quality and efficacy of medical education, this creative approach provides immersive, hands-on experiences unlike anything else that conventional approaches could equal.

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Pharma Marketing Network

APRIL 3, 2025

This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond. True success lies in meaningful engagement, educational value, and improved patient outcomes. Its no longer just about impressions or reach.

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