Pharma Marketing Network

APRIL 3, 2025

For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Modern patient marketing now recognizes the informed, digitally savvy healthcare consumer. Patients are not passive recipients of information.

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Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. Reaching Healthcare Professionals (HCPs) HCPs dont search the way patients do. The challenge?

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Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Educate audiences about treatments and health conditions. Offer support resources to help patients navigate their healthcare journey.

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Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. Ethical Considerations in Medical Sales Medical sales representatives can play a valuable role in advancing healthcare without compromising integrity. Let’s explore!

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LEVO Health

FEBRUARY 8, 2024

As healthcare professionals (HCPs) become more adept at engaging with digital marketing content , pharmaceutical marketers find it crucial to recalibrate their strategies. Understanding HCP Digital Engagement Healthcare professionals are now more connected and digitally proficient than ever before.

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Pharma Marketing Network

JANUARY 7, 2025

Because the way your company communicates its value to patients, healthcare providers, and stakeholders can mean the difference between success and failure. Without effective strategies, even the best products can stall. Paid search ads, educational blogs, and virtual conferences have become essential components of marketing plans.

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