World of DTC Marketing

SEPTEMBER 17, 2020

IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcare providers is a huge reason. Finally we need healthcare on wheels to visit the poor rural states where obesity is all too common and help educate them about the dangers they face.

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MedCity News

JUNE 28, 2023

LGBTQ advocacy groups and clinicians argue that healthcare providers have a responsibility to treat the recent wave of laws banning gender-affirming care for minors like the public health crisis that it is.

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Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. This fundamental shift in behavior presents both a challenge and an opportunity for healthcare organizations. Decision: They select a healthcare provider for evaluation and treatment.

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Infuse Medical

SEPTEMBER 9, 2024

As the healthcare industry is moving forward to the latest technologies, interactive patient demonstrations are a must development needed so far. Of course, patient medical device education and counseling are to educate them about diseases, procedures, and the treatments followed.

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MedCity News

SEPTEMBER 13, 2024

Continuous Glucose Monitoring tools are revolutionizing the way diabetes is managed, offering unparalleled benefits for both healthcare providers and patients. By providing continuous, accurate data, CGM is especially useful for remote monitoring, enabling timely interventions and leading to better user health.

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Contrarian Sales Techniques

NOVEMBER 21, 2024

Medical reps in Malaysia don’t just sell products – they educate. From explaining how a medication works to addressing patient concerns, reps play a vital role in bridging the gap between healthcare providers and patients. The Role of Medical Reps in Patient Education Patient education isn’t just about handing out brochures.

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Infuse Medical

JULY 4, 2024

In the new era of health care, interactive patient education is vital to make patients understand their health easier, more engaging, and highly personalized web. That’s the ideology behind interactive patient education content creation. Therefore, interactive patient education boosts patient engagement.

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InCrowd

SEPTEMBER 8, 2022

InCrowd conducted 2 surveys to 209 attending physicians and 454 medical residents to understand what their perspective is regarding the status of diversity training and education they receive and what their experiences are in the professional environment. In the next few articles, we’ll discuss the responses and findings of these surveys.

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Infuse Medical

DECEMBER 17, 2024

Video is now among the most effective marketing, education, and communication methods across many sectors in the fast-paced, technologically advanced society we live in. Medical video production is producing excellent videos, especially for the demands of the pharmaceutical, medical device, and healthcare sectors.

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Impetus Digital

JUNE 17, 2024

The days of cookie-cutter medical education sessions and unengaging, didactic data presentations are–mostly–over. These days, medical education and training programs are all about customization, personalization, and innovation. In this article, we take a look at 10 of the hottest trends in medical education and learning programs.

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Infuse Medical

DECEMBER 17, 2024

3D medical animation has become a revolutionary tool in today’s fast-paced healthcare environment, where clarity and accuracy rule. Expertise in both animation and healthcare A specialist company combines knowledge of the healthcare sector with animation skills. What is 3D Medical Animation?

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Infuse Medical

MARCH 22, 2024

Healthcare training is a crucial aspect of maintaining high standards in patient care and ensuring the competence of medical professionals. This article explores how VR can revolutionize healthcare training, leading to cost reductions and enhanced learning experiences. Introduction to Healthcare Training Costs A.

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LEVO Health

JANUARY 10, 2025

In an increasingly digital healthcare landscape, keeping patients engaged has become a top priority for providers. One emerging strategy thats proving effective is gamification in healthcare. But how does gamification work in healthcare, and what are its benefits? billion dollars.

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Infuse Medical

DECEMBER 17, 2024

Mobile applications have revolutionized multiple industries, and healthcare is no exception. Medical device app development takes front stage today in changing the way healthcare is delivered. Medical device apps can be used for a wide array of healthcare functions, such as: Tracking patient metrics (e.g.,

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Infuse Medical

JULY 4, 2024

This is changing the way healthcare professionals interact with patients and access critical information. According to a recent report, the virtual and augmented reality business in healthcare will grow to $9.7 This technology has been gaining traction in various fields, including healthcare. million over the next five years.

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LEVO Health

JANUARY 15, 2025

As healthcare evolves, so does the technology that supports it. Marketing these advancements is essential for healthcare organizations to reach the growing number of patients seeking innovative solutions for their health needs. In fact, from 2019 to 2021, telemedicine use increased from 15.4% What Is Remote Patient Monitoring?

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Contrarian Sales Techniques

NOVEMBER 21, 2024

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Drug access programs are initiatives, often run by pharmaceutical companies in collaboration with healthcare providers, to make essential medications more accessible to patients.

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PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes.

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PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. And pharma marketers can play a crucial role in helping to deliver the right education to patients.

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Pharma Marketing Network

MARCH 13, 2025

direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. Digital advertising, influencer partnerships, and patient-focused education strategies will become essential in maintaining brand engagement. But what does this shift mean for the industry? In the U.S.,

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Impetus Digital

FEBRUARY 22, 2023

About Impetus Digital Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Book a Consultative Demo The post Streamlining Healthcare Delivery Through Digital Care Journeys appeared first on Impetus Digital.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

Generics are a vital part of the healthcare system, offering safe and cost-effective alternatives. Counterfeit drugs don’t just hurt patients – they erode the trust we work so hard to build with healthcare providers and the public. But it’s not just about technology – education plays a big role too.

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Contrarian Sales Techniques

NOVEMBER 27, 2024

Especially in Malaysia, where healthcare needs are diverse, success often comes down to how well you can offer solutions that truly make a difference. Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets.

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Pharma Marketing Network

DECEMBER 5, 2024

These networksspanning healthcare professionals, patients, and digital platformsare the lifeblood of modern pharma marketing. In the pharmaceutical industry, these networks often include healthcare providers, patient groups, digital channels, and key opinion leaders (KOLs). What Are Marketing Networks?

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. In pharma, respected healthcare influencers can be powerful allies.

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Clarify Health

MAY 25, 2024

The past few years have seen rapid acceleration and growth in the use of artificial intelligence (AI) in healthcare. By harnessing these innovations, healthcare providers can optimize patient care management, leading to better health outcomes and operational efficiencies.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Social media : Facebook and LinkedIn offer tailored targeting for healthcare professionals and patients.

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Impetus Digital

FEBRUARY 21, 2023

About Impetus Digital Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Book a Consultative Demo The post Streamlining Healthcare Delivery Through Digital Care Journeys appeared first on Impetus Digital.

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Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential. Google is the gatekeeper.

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Referral MD

DECEMBER 6, 2024

Yet in healthcare, one of the most critical services, patients often face barriers to access and information. They may be limited to providers within their insurance network or unsure about the costs of treatments until after the fact. From buying a television to booking a vacation, we expect to have all the necessary information.

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Pharma Marketing Network

JANUARY 11, 2025

Imagine SEO as a roadmap guiding patients and healthcare professionals to the information they need about your products. Whether its promoting branded medications like Humira or educating on critical conditions such as Crohns disease, effective SEO campaigns can elevate your brands visibility and engagement.

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PM360

FEBRUARY 17, 2025

DUPIXENT Eczema Skin Gallery The DUPIXENT Eczema Skin Gallery tool aims to improve representation for multicultural patients with uncontrolled moderate-to-severe eczema by providing diverse, real patient images to enhance education and inclusivity in dermatological care.

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Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Pharma research provides the data and insights needed to create targeted campaigns. Marketers can use RWE to craft messages that resonate with both healthcare providers and patients.

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Penrod

MAY 24, 2024

This combination can lead to more efficient operations, happier patients, and a more cohesive healthcare environment. Inadequate Patient Education When a patient doesn’t know what to do or expect during a visit, it can lead to feelings of anxiety and fear.

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Clarify Health

MARCH 22, 2024

While healthcare price transparency regulations aim to empower patients and promote competition in the market, providers face significant challenges in implementing and complying with these requirements effectively. Clear, user-friendly materials that outline price information can help build patient trust among those who do.

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Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. More businesses are developing with innovative ways to disrupt the status quo and drive competition in healthcare. The answer is twofold.

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Evolve Your Success

OCTOBER 23, 2024

Join us as we welcome Justin Ramsaran, the dynamic VP of Digital Health at Fukuda Denshi America and CEO of R Group, who is shaping the future of healthcare with his expertise in remote patient monitoring and cardiac care innovation. ” Justin is currently a doctoral candidate at Florida Tech, working on his dissertation at NYU Stern.

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