PM360

NOVEMBER 29, 2022

Those patients should be encouraged to talk with their healthcare providers about their chronic constipation—and the dangers of living with it, Ironwood Pharmaceuticals CEO Thomas McCourt says. Second, patients aren’t communicating clearly with their healthcare provider about their constipation symptoms.

Patients 98

Patients Prescription Doctors Education 98

PM360

JULY 26, 2022

Healthcare professionals are in great need of quality educational materials, yet it can seem like most pharmaceutical companies prefer running ads instead. Healthcare providers and pharma companies have a lot to gain by working together toward improving patient engagement. A Word About Security. Summing Up.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

Contrarian Sales Techniques

DECEMBER 6, 2023

At its core, a medical representative's job is to increase the awareness and use of their company's medical products, typically pharmaceuticals or medical equipment, by connecting with healthcare professionals. This involves a lot of communication, education, and persuasion.

Medical 52

Medical Ethics Sales Healthcare Provider 52

Salesforce

AUGUST 7, 2024

Offer helpful reminders and educational resources relevant to their recent purchases or browsing behavior. Customer loyalty in action: Reducing hospital readmissions with proactive care Let’s look at a fictional healthcare provider, Great Health, Inc., Communicate proactively Implement proactive communication strategies.

Marketing 105

Marketing Patients Side effects Education 105

Contrarian Sales Techniques

MAY 16, 2024

Many patients either forget to take their medication or stop altogether because of side effects." "I Our new medication has a better side effect profile, which might help with adherence. Sometimes they need more education about their condition and how the medication can help." It's a common problem.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Side effects 52

Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. Exaggerating the positive effects or downplaying potential side effects undermines trust and can have serious health consequences. Protecting patient confidentiality is paramount.

Ethics 52

Ethics Medical sales Competition Sales 52

Contrarian Sales Techniques

JULY 7, 2023

In essence, pharma sales is about connecting healthcare providers with the medications and treatments they need for their patients. Diving into the Heart of Pharma Sales Let me share more.

Sales 52

Sales Pharma Side effects Pharmaceutical Sales 52

LEVO Health

JULY 15, 2024

Educational Content Provide patients with comprehensive information about GLP-1 medications, their benefits, potential side effects, and how they work. Expand Service Offerings Providing a holistic approach to weight management and diabetes care can set your GLP-1 program apart.

Marketing 52

Marketing Side effects Education Medical 52

Contrarian Sales Techniques

MAY 17, 2024

We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape. We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills.

Training 52

Training Pharmaceutical Ethics Healthcare Provider 52

Pharma Marketing Network

OCTOBER 29, 2024

It builds trust, raises awareness, and supports patient education. With patients increasingly involved in their health decisions, effective advertising helps them make informed choices about treatments. Targeting the Right Audience Understanding your target audience—patients, caregivers, or healthcare providers—is essential.

Pharma 52

Pharma Ethics Media Healthcare Provider 52

Pharma Marketing Network

OCTOBER 1, 2024

These strategies are designed to increase brand awareness, educate the target audience, and ultimately drive sales. One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients.

Marketing 52

Marketing Pharma Media Education 52

PM360

OCTOBER 22, 2024

This enables a proactive, truly agile approach, whereby teams can regularly iterate upon their engagement, education, and support strategies to improve adherence and drive better outcomes. It must start with a patient focus and a commitment to education, counseling, and support. Support healthcare providers in a real and personal way.

Education 52

Education Side effects Medical Patients 52

Referral MD

JULY 10, 2023

Healthcare is a shining example of creative development in the quickly evolving world of digital technology. These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences.

Patients 62

Patients Healthcare Healthcare Healthcare Provider 62

PM360

SEPTEMBER 30, 2024

Engaging with healthcare professionals and patients through educational initiatives and open dialogue helps to demystify complex information and foster a sense of reliability between the two. By amplifying the voices of historically underrepresented groups, healthcare brands can establish trust from the start.

Ethics 59

Ethics Pharma Side effects Healthcare 59

PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. What are the side effects and lifestyle impacts? What is the history of adverse effects? They are continual learners and tend to give more time to visiting sales reps.

Physicians 98

Physicians Marketing Medical Prescription 98

Pharma Marketing Network

OCTOBER 3, 2024

Marketers must navigate complex relationships with healthcare providers, patients, and regulatory bodies, ensuring that their strategies align with the ethical standards and legal requirements of the industry. One effective approach to identifying the target audience is segmentation.

Marketing 52

Marketing Pharmaceutical Healthcare Healthcare 52

Pharmaceutical Representative Training

JANUARY 30, 2025

The relationship is crucial in: Dosing : Ensuring the right amount of drug provides benefits without causing harm, such as adjusting vancomycin doses to prevent nephrotoxicity. 3 Managing Side Effects : Balancing drug exposure and effect to achieve desired outcomes. McGraw-Hill Education. 9th Edition. Goodman, L.

Pharmacology 52

Pharmacology Side effects Distribution Sales 52

Rep-Lite

MARCH 14, 2024

They build relationships, understand needs, and offer tailored solutions to these healthcare providers. This typically means they need to be educated on the products, demonstrate the product’s functionality, and provide support to the medical provider even after the sale is completed.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

PM360

JUNE 11, 2022

When asked how pharma companies could earn more trust from patients, lower drug prices and other financially supported access to treatment ranked as the top things patients would want to see along with more educational resources and support of government policies to protect patients’ rights. Patient engagement should be multi-faceted.

Patients 59

Patients Pharma Education Media 59

Impetus Digital

JUNE 9, 2022

It says how you report adverse events or side effects with devices. Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. There are features in our platform that are very much related to devices only. About Impetus Digital.

Management 52

Management Engineering Pharmaceutical Healthcare 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Why Pursue a Career in Pharmaceutical Sales? Sales experience is highly valued.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills 52

Pharmaceutical Technology

JANUARY 11, 2023

“These advancements can also be deployed to significantly improve aftercare monitoring, reducing readmission into hospitals and dropping the overall cost of healthcare,” Ward says. Digital therapeutic apps are being built to help manage type 2 diabetes or assist with addiction.

Healthcare 52

Healthcare Healthcare Medical Electronics 52

Contrarian Sales Techniques

DECEMBER 4, 2023

Educating and Informing, Not Just Selling Finally, the ethical distribution of samples is about more than just boosting sales. It involves educating healthcare providers about new drugs, their uses, benefits, and potential side effects.

Sales 52

Sales Pharmaceutical Sales Pharma Transportation 52

World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

Pharmaceutical Technology

MAY 25, 2023

Adherence to medications – defined as the extent to which patients take medications as prescribed by their healthcare providers – can be a significant clinical challenge. Other medical apps contain information on drugs and dosages for prescription writing purposes. Collaboration.

Medicine 52

Medicine Side effects Healthcare Provider Medical 52

Pharma Marketing Network

JANUARY 7, 2025

Because the way your company communicates its value to patients, healthcare providers, and stakeholders can mean the difference between success and failure. Without effective strategies, even the best products can stall. Patients and healthcare providers alike expect clear, honest communication.

Marketing 52

Marketing Pharma Side effects Education 52

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

Marketing 52

Marketing Pharma Leads Education 52

PM360

OCTOBER 13, 2023

“They are effective but too expensive for the majority of patients, even with insurance coverage,” said one primary care physician (PCP). And while they’re excited about the drugs’ results and limited side effects now, many also noted concerns about the lack of safety data and long-term risks.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Pharmaceutical Representative Training

JUNE 22, 2024

Preventing Misuse: Strict regulations are required to stop the improper use and abuse of drugs, especially those that have strong side effects or the potential to become addictive. Because sales reps typically fall under the commercial pillar of a pharma organization, it is important for them to understand promotional marketing.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

pharmaphorum

DECEMBER 15, 2022

In addition, many organisations are now also using social media for non-accredited medical education, social listening, and facilitation of networking and best practice sharing. Below, I’m exploring a few ways that pharma teams are using social media and other online collaboration platforms to connect, educate, and influence.

Media 103

Media Healthcare Healthcare Education 103

Impetus Digital

JANUARY 3, 2023

In addition, many organizations are now using social media for nonaccredited medical education, social listening, and facilitation of networking and best practice-sharing. Below, I’m exploring a few ways that Pharma teams are using social media and other online collaboration platforms to connect, educate, and influence.

Media 52

Media Healthcare Healthcare Recruitment 52

Pharma Marketing Network

APRIL 11, 2025

When executed correctly, SEO drives organic traffic to both branded and unbranded websites, improves education initiatives, and supports long-term engagement. This is where SEO plays a critical role in ensuring that educational pages, product information, and support resources are found by both patients and healthcare providers.

Marketing 52

Marketing Pharma Education Side effects 52

Clarify Health

AUGUST 1, 2023

In the United States, vaccine hesitancy is often observed among families with lower levels of education, lower socioeconomic status, and concerns about vaccine safety and side effects Addressing concerns and providing accurate information to counter misinformation are crucial steps to overcome vaccine hesitancy.

Safety 52

Safety Education Healthcare Healthcare 52

Pharma Marketing Network

FEBRUARY 17, 2025

Do healthcare providers trust your treatments? Effective branding shapes these perceptions. Leverage Data-Driven Personalization: Use digital tools to tailor content for patients, providers, and payers. Provide HCPs with educational content relevant to their specialties. This content is not medical advice.

Competition 52

Competition Pharmaceutical Marketing Side effects 52