This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
InCrowd conducted 2 surveys to 209 attending physicians and 454 medical residents to understand what their perspective is regarding the status of diversity training and education they receive and what their experiences are in the professional environment. Of the attending physician responders, 53.1% identified as men, 45.5%
Decision: They select a healthcareprovider for evaluation and treatment. Healthcare organizations that establish visibility and authority during the awareness phase gain a significant advantage in the subsequent stages of the patient journey. Consideration: They begin to understand potential diagnoses and treatment options.
direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. Digital advertising, influencer partnerships, and patient-focused education strategies will become essential in maintaining brand engagement. Physician testimonials highlighting treatment efficacy.
Continuing medical education (CME) is a top priority for healthcareproviders in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes.
In this issue, we take a closer look on the importance of patient education to Healthcare Professionals and navigating the challenges that arise. From important changes to engaging physicians to finding out how new technologies will help address HCPs education needs, hear what our specialist had to say.
The security or otherwise of patient data is a widespread and growing concern, but the juli survey found that just how much of a concern it is was dependent on age, gender, and the level of education of respondents. Seemingly sweeping statements, and yet the proof is in the fill-in-the-box pudding, so to speak.
How do healthcareproviders benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcareproviders must deliver high-quality medical services and engage with patients effectively and efficiently.
Introduction A physician group is one or more physicians working as an association to provide quality care. They usually provide care services to outpatients rather than inpatients. Physician groups are usually smaller than healthcare organizations and prefer to focus on a single specialty. million+ clients.
Remember, doctors were educated in scientific communities. The dictates of medical practice and continuing medical education on evaluating evidence related to medicine states that you have to question all the claims given by all existing medical products, instruments and services out there. Physicians Seek Evidence based information.
Imagine launching a brand campaign without guessworkwhere your message reaches the right healthcare professional at the right time on the right channel. Thats the promise of data-driven marketing , a strategy thats rapidly transforming how pharmaceutical companies approach promotion, education, and engagement in 2025.
Our conversation takes a deep dive into the transformative power of AI in healthcare, highlighting its role in revolutionizing electronic medical records and diagnostic processes. ” In parallel, Justin continues to apply these cross-functional business strategies to other industries, including higher education and sports technology.
In their “Pharma and the connected patient report,” Deloitte suggests that pharma-created portals can add to the patient experience, provide additional support to physicians, and positively impact population health. As it turns out, 43% of physicians believe pharmaceutical companies do a bad job with their digital resources.
This combination can lead to more efficient operations, happier patients, and a more cohesive healthcare environment. Inadequate Patient Education When a patient doesn’t know what to do or expect during a visit, it can lead to feelings of anxiety and fear.
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.
But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcareproviders’ education and training. Physicians Need More Education. LGBTQ+ Patients Face Barriers to Preventive Care.
Often, these moments are happening in the presence of their healthcareprovider (HCP), especially in-person at doctor’s offices. Of the 86% who visited their primary care physician in the last year, 93% said they did so in person. Furthermore, 95% of those who pursued non-traditional care would likely do it again in the future.
Despite the influx of digital technologies into virtually every aspect of our everyday lives, healthcare is still a very human business. As a result, healthcareproviders still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). Susan Boydell Be here!
ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.
They may be limited to providers within their insurance network or unsure about the costs of treatments until after the fact. Fortunately, technology is bridging this gap, empowering patients to take a more active role in healthcare. Cybersecurity Risks Digitizing sensitive patient information introduces the risk of data breaches.
With healthcareproviders (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. According to a recent industry survey, more than 70% of physicians now favor virtual meetings over in-person ones.
Every summer when the Centers for Medicare and Medicaid Services (“CMS”) releases the Medicare Physician Fee Schedule Proposed Rule (the “Proposed Rule”), the Nixon Gwilt Law (“NGL”) team excitedly opens the two-thousand-something-page PDF and immediately keys “ctrl+F” (or command+F for us Mac users) to jump to our most anticipated section(s).
Those patients should be encouraged to talk with their healthcareproviders about their chronic constipation—and the dangers of living with it, Ironwood Pharmaceuticals CEO Thomas McCourt says. Second, patients aren’t communicating clearly with their healthcareprovider about their constipation symptoms.
The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcareproviders through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.
A list of doctors in Canada provides many benefits, facilitating enhanced connections, targeted outreach, and strategic planning for healthcareproviders and businesses. Emergency Response: Establish fast and effective mobilisation of critical situation experts to perform the required actions or assessments.
2] Effectively involving patients and healthcare professionals Involving patients and healthcare professionals is essential to a drugs effectiveness. Depending on their area of expertise or prior involvement, healthcareproviders may receive individualized study summaries, clinical trial data, and educational materials.
There’s nothing like hearing directly from the physicians your teams will be engaging with. Keep It Real with Clinical Focus The best commercial teams see themselves as partners to healthcareproviders, working hand-in-hand with HCPs to improve patient outcomes. There are many ways to engage, of course.
Why are pharma brand teams using brand eligible patient alerts as part of their marketing and educational strategy? Typically delivered daily or weekly, alerts can let pharma brand teams know when healthcareproviders have taken a specific action or are treating certain types of patients. An alert is a notification of an event.
However, as the shortage of MDs accelerates 1 the makeup of the healthcareprovider landscape has significantly changed, and the role of the nurse practitioner (NP) and physician assistant (PA) has grown in importance. working independently of MD physicians) is not without some controversy. Bipan Singh, Sr.
The BC Physician Directory significantly bridges this gap, ensuring patients can easily find the right healthcareprovider. Location-Based Search: The directory allows patients to search for doctors based on proximity, making it convenient to find nearby healthcareproviders.
However, the healthcare landscape is no longer static. Key Trends Disrupting Healthcare Marketing To stay ahead, pharma marketers must recognize the industry trends reshaping the field. First, digital acceleration has transformed how healthcareproviders and patients access information.
Developed to address ongoing provider burnout head-on, the new practice engagement solution reimagines how clinical care teams communicate and collaborate by providing a centralized hub for physicians and staff. We can educate, train and update clinicians and staff all from one hub. Learn more at patientpoint.com.
“To put this into perspective: if all of the patients were 100% adherent, then at most the brand would achieve 25% of the TRx volume that their sales team successfully had physicians write,” explains Josh Richardson, Chief Commercial Officer, Prescryptive Health. Eli Phillips, Jr.,
The inability to “pull through” a prescription, despite healthcareprovider (HCP) field team engagement and educational efforts, stubbornly remains a top client concern after 15 years of working in the market access space. My Uncle Scott has a rare disease that affects less than 1% of his physician’s patient population.
Dr. Liu is a triple entrepreneur and physician turned Digital Health entrepreneur. About Impetus Digital Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis.
In today’s healthcare industry, connecting efficiently with the right medical professionals is crucial. The physician directory by Nova Scotia is essential for healthcare professionals and organizations.
However, the good news is that patients are asking their doctors for help—76% of surveyed patients reported having talked with their healthcareproviders about migraine treatment options, and within that group, 64% and 54% discussed acute medications and preventive treatments, respectively. Consumer Brand Awareness is Low.
Luca Dezzani , VP of US Oncology Medical Affairs at Johnson & Johnson , will join Natalie Yeadon , Co-founder & CEO of Impetus Digital , for a discussion around innovation in Medical Affairs, new technologies for data dissemination and medical education, how to engage with different healthcare stakeholders, plus much more.
Aviacode has been another prominent provider of super medical coding services to large-scale healthcare organizations, individual hospitals, surgery centers, and physician groups for over the past twenty years. Medical coding is of high importance in your healthcare facility’s revenue management. The Bottom Line.
Insights come not just from the multiple sources of RWD available, but from advanced analytics that highlight the effectiveness of a treatment by geographic area, and link healthcareproviders, institutions and patients to relevant and meaningful outcomes.
As the demand for high-quality, trustworthy, and actionable healthcare information grows, the window of time to capture a healthcare professional’s attention seems to narrow. Over 70% of physicians express a desire for information on clinical trials, treatments, and procedures to reflect the demographics of their patients.
More specifically, what role is Medical Affairs playing in working with patients to create educational materials that would make sense to fellow patients? Traditionally, the role of Medical Affairs is to generate scientifically accurate content for disease state education or on-labeling messages to healthcareproviders (HCPs).
CTV also enables the application of data-driven strategies, allowing healthcareproviders to deliver more personalized messaging, versus linear TV, to resonate with consumers. Some of the key advantages of CTV include its cost-effective and targeted approach, making it a more accessible offering for healthcareproviders versus linear.
The medical sales industry plays a crucial role in connecting healthcareproviders with innovative medical products and technologies. Building Trust with HealthcareProviders Medical sales representatives interact regularly with busy healthcare professionals. Protecting patient confidentiality is paramount.
Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcareproviders. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcareproviders.
We organize all of the trending information in your field so you don't have to. Join 8,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content