Pharma Marketing Network

JANUARY 11, 2025

Think of pharmaceutical advertising as a delicate balancing actits about connecting with your audience while staying compliant. Crafting Effective Pharmaceutical Advertising Campaigns Pharmaceutical advertising thrives on delivering value. How can you ensure your strategy stands out?

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: Choosing the right pharmaceutical marketing company is like picking a strategic partnerit can make or break your brands success. This article will guide you through the strategies for selecting a pharmaceutical marketing company that aligns with your goals, understands your audience, and delivers measurable results.

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PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

In 2023, the Ministry of Health reported that over 1,600 websites selling illegal pharmaceutical products were blocked, highlighting the scale of the issue. In Malaysia, generics undergo strict approval by the National Pharmaceutical Regulatory Agency (NPRA) before hitting the market.

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Contrarian Sales Techniques

NOVEMBER 21, 2024

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Drug access programs are initiatives, often run by pharmaceutical companies in collaboration with healthcare providers, to make essential medications more accessible to patients.

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PM360

FEBRUARY 17, 2025

EVERSANA INTOUCH, Sanofi, and Regeneron Pharmaceuticals, Inc. DUPIXENT Eczema Skin Gallery The DUPIXENT Eczema Skin Gallery tool aims to improve representation for multicultural patients with uncontrolled moderate-to-severe eczema by providing diverse, real patient images to enhance education and inclusivity in dermatological care.

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Pharma Marketing Network

MARCH 13, 2025

If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement. direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. But what does this shift mean for the industry? In the U.S.,

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Infuse Medical

DECEMBER 17, 2024

Video is now among the most effective marketing, education, and communication methods across many sectors in the fast-paced, technologically advanced society we live in. Medical video production is producing excellent videos, especially for the demands of the pharmaceutical, medical device, and healthcare sectors.

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. Patient-Centric Marketing Patients want to feel heard.

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Infuse Medical

DECEMBER 17, 2024

This pillar page offers a thorough overview of 3D medical animation, its many advantages, useful applications, and the need of partnering with a specialist animation business like Infuse Med to improve your healthcare communication, marketing, and educational initiatives. What is 3D Medical Animation?

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PM360

APRIL 4, 2025

Maximizing the Impact of Patient Support Programs through Strategic Branding A pharmaceutical company is powered by their portfolio of product brands, but can reach new heights by servicing patients, engaging prescribers, and driving better health outcomes. Today, nearly all product brands offer some degree of customer service.

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Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Pharma research provides the data and insights needed to create targeted campaigns. Marketers can use RWE to craft messages that resonate with both healthcare providers and patients.

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Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Social medias position in pharmaceutical research is further cemented by peoples growing usage of it.

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Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. The app they are working on uses cognitive behavioural therapy to help improve mental health through education and other activities.

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

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pharmaphorum

JANUARY 5, 2023

Like many industries, the pharmaceutical labour market has felt and will continue to feel the impacts of the COVID-19 pandemic moving into 2023 and beyond. Paired with the current US pharmaceutical job vacancy rate of around 8%, companies will need to pivot to fill the incredible labour needs. Recruiting.

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Impetus Digital

OCTOBER 20, 2023

She has a wide range of leadership experiences as a business development leader from small to big pharmaceutical companies. She has brought her expertise in a wide range of therapeutic areas in both a medical and commercial capacity to help improve patient education and patient outcomes.

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Pharma Marketing Network

MAY 3, 2023

Pharmaceutical advertisements have a far-reaching impact on the industry and beyond. From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry.

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Impetus Digital

JUNE 28, 2024

Learn from our expert speakers about the latest best practices for planning, co-developing, and reviewing publications and other medical materials such as peer-reviewed journal articles and consensus papers, conference abstracts and posters, educational slide decks, and more.

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pharmaphorum

OCTOBER 19, 2022

Delivering these materials in the proper format, however, requires a keen understanding of providers’ educational needs, learning science, and creative storytelling. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more.

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Pharma Marketing Network

MARCH 17, 2025

Introduction In todays competitive pharmaceutical landscape, marketing strategies must evolve to meet changing customer expectations. With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share.

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PM360

JULY 26, 2022

In their “Pharma and the connected patient report,” Deloitte suggests that pharma-created portals can add to the patient experience, provide additional support to physicians, and positively impact population health. As it turns out, 43% of physicians believe pharmaceutical companies do a bad job with their digital resources.

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Infuse Medical

MARCH 22, 2024

VR anatomy modules, surgical simulations, and patient interaction scenarios enhance student engagement and prepare future healthcare professionals for clinical practice. Successful implementation of VR in healthcare training requires collaboration between technology providers, healthcare organizations, educators, and regulatory bodies.

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Pharma Marketing Network

JANUARY 9, 2025

” but “How can we provide value?” ” Think of pharmaceutical marketing as navigating a complex puzzle. ” Think of pharmaceutical marketing as navigating a complex puzzle. Each piecepatients, healthcare providers, technology, and regulationsmust fit perfectly to create a meaningful impact.

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Pharma Marketing Network

OCTOBER 25, 2024

In an era wher Pharmaceutical digital marketing is in the middle of a rapid transformation. In this guide, we’ll break down the essentials of pharmaceutical digital marketing to help you navigate the unique challenges of the industry and maximize your marketing impact. Marketing digitally isn’t just an advantage; it’s a necessity.

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Pharma Marketing Network

MAY 3, 2023

Introduction Pharmaceutical marketing has come a long way since the traditional approach of detailing and promoting drugs to healthcare professionals. This article explores some of the latest innovations in pharmaceutical marketing and their impact on the industry.

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Contrarian Sales Techniques

MAY 17, 2024

When I first started as a pharmaceutical sales rep a decade ago, training was a rigorous but straightforward affair. We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills.

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Impetus Digital

JANUARY 30, 2023

The pharmaceutical supply chain can be a difficult and demanding system to manage. Medications and supplies must be handled with the utmost care, often needing to comply with strict temperature regulations and changing demands from patients and providers that vary depending on the country. This is a guest article written by David L.

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Contrarian Sales Techniques

JANUARY 25, 2023

When I first started working as a pharmaceutical sales representative , I didn't fully understand the complexity of reimbursement and insurance coverage. As a pharmaceutical sales representative, my role is to understand and navigate these systems. But as I progressed in my career, I came to see just how vital it is to the job.

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Contrarian Sales Techniques

JANUARY 24, 2023

As a pharmaceutical sales representative, I have often come across the misconception that my job is solely about pushing the most profitable products , regardless of whether they are the best treatment option for the patient. As a pharmaceutical sales representative, I am bound by strict ethical guidelines and regulations.

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Impetus Digital

APRIL 6, 2023

Yeadon sits down with host Greg Muzzillo from the Million Dollar Podcast to share how she took a leap of faith by founding a virtual-based company in 2008, and has since transformed pharmaceuticals meetings, events, and programs across the globe. The series is hosted by Greg Muzzillo, founder of Proforma, the No.

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Contrarian Sales Techniques

MAY 16, 2024

I still remember the day vividly – it was a rainy Tuesday afternoon, and I was scheduled for a pharmaceutical sales call that I had been dreading for weeks. Sometimes they need more education about their condition and how the medication can help." It's about listening, engaging, and providing value that goes beyond the product itself.

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PharmExec

MARCH 31, 2025

Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces.

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Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. Provide Value-Added Support: To solidify relationships with HCPs, go beyond simply promoting your products or services.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. Why it matters: CTV ads have 3x higher engagement rates than traditional display ads, making them ideal for educating HCPs on new drug launches.

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Pharmaceutical Representative Training

JANUARY 11, 2021

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

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