Pharma Marketing Network

APRIL 16, 2025

Thats the promise of data-driven marketing , a strategy thats rapidly transforming how pharmaceutical companies approach promotion, education, and engagement in 2025. As privacy regulations evolve, customer expectations change, and AI-driven technologies emerge, pharma marketers must adapt or risk becoming irrelevant.

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Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. The Connection Between Pharma Research and Marketing Effective marketing starts with understanding your audience.

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Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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Contrarian Sales Techniques

NOVEMBER 21, 2024

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Drug access programs are initiatives, often run by pharmaceutical companies in collaboration with healthcare providers, to make essential medications more accessible to patients.

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. For further reading on AI applications, visit Pharma Marketing.

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Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

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Pharma Marketing Network

NOVEMBER 20, 2024

But how can pharma marketers harness its full potential? For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Why Display Advertising Matters in Pharma In pharma, the stakes are high. What Is Display Advertising?

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Pharma Marketing Network

JANUARY 11, 2025

Imagine SEO as a roadmap guiding patients and healthcare professionals to the information they need about your products. Whether its promoting branded medications like Humira or educating on critical conditions such as Crohns disease, effective SEO campaigns can elevate your brands visibility and engagement.

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Pharma Marketing Network

JANUARY 11, 2025

From promoting blockbuster drugs like Humira to leveraging new technologies, pharma marketing executives need actionable strategies to succeed in a rapidly evolving landscape. Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages.

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Impetus Digital

JUNE 17, 2024

The days of cookie-cutter medical education sessions and unengaging, didactic data presentations are–mostly–over. These days, medical education and training programs are all about customization, personalization, and innovation. In this article, we take a look at 10 of the hottest trends in medical education and learning programs.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. For pharma marketing teams, staying ahead of programmatic advertising trends is not just importantits essential for success. But what exactly is programmatic advertising?

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PM360

DECEMBER 14, 2023

By equipping them with knowledge, patients can make more informed choices and collaborate effectively with healthcare providers (HCPs), ultimately enhancing the quality of care they receive. And pharma marketers can play a crucial role in helping to deliver the right education to patients.

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Pharma Marketing Network

MARCH 24, 2025

This is especially true when it comes to developing modern pharma marketing strategies. However, the healthcare landscape is no longer static. For pharma marketing executives, this means traditional planning models may no longer suffice. Finally, omnichannel marketing has become table stakes.

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PM360

FEBRUARY 17, 2025

Cognitive and negative symptoms may be under-appreciated by healthcare providers and unknown to people with schizophrenia and their caregivers.

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Pharma Marketing Network

FEBRUARY 17, 2025

2 Key Factors to Consider When Choosing a Partner 3 Strategies for Evaluating Pharma Marketing Companies 4 Measuring Success and Building Long-Term Partnerships Why Partner with a Pharmaceutical Marketing Company? Regulatory and Compliance Knowledge Pharma marketing has unique rulesdoes the agency understand them?

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PM360

FEBRUARY 17, 2025

DUPIXENT Eczema Skin Gallery The DUPIXENT Eczema Skin Gallery tool aims to improve representation for multicultural patients with uncontrolled moderate-to-severe eczema by providing diverse, real patient images to enhance education and inclusivity in dermatological care.

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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Contrarian Sales Techniques

NOVEMBER 27, 2024

Instead of focusing on one product at a time, this approach helps pharma reps present a range of options that work together. Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. What is Portfolio Selling?

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PM360

JULY 26, 2022

In their “Pharma and the connected patient report,” Deloitte suggests that pharma-created portals can add to the patient experience, provide additional support to physicians, and positively impact population health. However, only 32% of patients trust pharma-developed apps. Explaining Medication Action. Summing Up.

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Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. 1] The Challenges Pharma Sales Teams Face Teams encounter certain challenges that reduce the efficacy of conventional approaches.

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Close-Up CRM

JANUARY 21, 2025

The Role of AI in CRM: Transforming Pharma Sales AI in CRM is revolutionizing the way pharmaceutical companies interact with healthcare professionals (HCPs), patients, and other stakeholders. This not only improves engagement but also positions the pharma company as a valuable partner in the healthcare ecosystem.

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PM360

APRIL 4, 2025

A Smarter Approach to Pharma Marketing Pharma marketing is evolving rapidly as artificial intelligence (AI) and analytics make it easier to interpret health datasuch as insurance claims, lab results, and patient recordswhile also leveraging engagement data to refine outreach strategies.

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Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

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Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. The app they are working on uses cognitive behavioural therapy to help improve mental health through education and other activities.

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Pharma Marketing Network

MARCH 17, 2025

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. This article explores why omnichannel marketing is critical for pharma success and how you can implement it effectively.

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PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Physicians Need More Education. LGBTQ+ Patients Face Barriers to Preventive Care.

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pharmaphorum

OCTOBER 19, 2022

Due to the combined impact of emerging technologies, changing provider preferences, and an evolving post-pandemic world, pharma must navigate new ways to engage providers with relevant, science-driven, digital content. Navigating this shift means reframing the way pharma teams approach provider-focused content.

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PharmExec

MARCH 31, 2025

Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.

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PM360

APRIL 22, 2024

In this issue, we take a closer look on the importance of patient education to Healthcare Professionals and navigating the challenges that arise. From important changes to engaging physicians to finding out how new technologies will help address HCPs education needs, hear what our specialist had to say.

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Impetus Digital

JANUARY 13, 2023

The growing role of artificial intelligence (AI) and the importance of the “human aspect” throughout Pharma operations. After more than two years of pandemic restrictions, many Pharma leaders are itching to meet with their key opinion leaders (KOLs) in person again, believing that’s what most KOLs want.

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Impetus Digital

OCTOBER 20, 2023

We are excited to host 5 intimate and Pharma-exclusive sessions between November 20–24 where our expert speakers will share real-life examples of highly customizable internal and external learning/training programs. There will also be time for a live Q&A.

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PM360

JUNE 29, 2022

These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake. Patient self-advocacy is another powerful tool pharma marketers can leverage to stand out in the crowded market space and increase brand adoption.

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Impetus Digital

JUNE 28, 2024

Pharma-exclusive Webinar: Virtual Publication Planning, Co-Development, & Reviews About the webinar Join our exclusive small-group webinars to dive deep into the trends, strategies, and tips on all things Medical Publications.

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PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Reach Patients During Doctor Discussions at the Point of Care.

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pharmaphorum

JANUARY 22, 2023

In recent years, pharma companies have invested heavily in their healthcare provider (HCP) portals, along with other digital solutions, to account for the reduction in face-to-face time between reps and HCPs during and post-pandemic. But it doesn’t have to be this way. What is meant by an HCP portal?

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Prognos Health

AUGUST 20, 2023

Why are pharma brand teams using brand eligible patient alerts as part of their marketing and educational strategy? Typically delivered daily or weekly, alerts can let pharma brand teams know when healthcare providers have taken a specific action or are treating certain types of patients. Q: What are alerts?

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Prognos Health

APRIL 11, 2022

During a recent panel discussion at Reuters Events Pharma Marketing USA, leading pharma executives shared their strategies and best practices for leveraging real-world data (RWD) to target, educate, and engage with healthcare providers (HCPs) to commercialize their drug therapies.

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