Healthcare Success

MARCH 25, 2025

How Early Search Intent Leads to Patient Conversions The path from symptom search to patient conversion follows a predictable pattern: Awareness: A person experiences symptoms and searches for information. Decision: They select a healthcare provider for evaluation and treatment.

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Clarify Health

MAY 25, 2024

From enhancing diagnostic accuracy, to leveraging predictive analytics and developing personalized care plans, to supporting decision making and enhancing patient engagement, the use of AI in healthcare has many promising applications. This, in turn, strengthens market positioning, fosters patient trust, and helps to drive growth.

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PM360

APRIL 22, 2024

In this issue, we take a closer look on the importance of patient education to Healthcare Professionals and navigating the challenges that arise. From important changes to engaging physicians to finding out how new technologies will help address HCPs education needs, hear what our specialist had to say.

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PM360

FEBRUARY 17, 2025

Cognitive and negative symptoms may be under-appreciated by healthcare providers and unknown to people with schizophrenia and their caregivers.

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Pharma Marketing Network

MARCH 13, 2025

direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. Digital advertising, influencer partnerships, and patient-focused education strategies will become essential in maintaining brand engagement. But what does this shift mean for the industry? In the U.S.,

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Penrod

MAY 24, 2024

Inefficient Appointment Scheduling An inefficient appointment scheduling system can lead to long wait times, double booking, and limited appointment availability, frustrating your existing and potential patients. These issues can disrupt the flow of your practice, causing dissatisfaction and potentially leading to a loss of patients.

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Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

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Clarify Health

MARCH 22, 2024

Many healthcare providers lack the necessary IT systems or resources to implement such infrastructure, leading to additional costs and implementation challenges. Healthcare providers should invest in robust data management systems capable of collecting, storing, and updating pricing information accurately and efficiently.

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Pharma Marketing Network

JANUARY 11, 2025

Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. Missteps can lead to hefty fines and reputational damage.

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Pharmaceutical Marketing Pharma Healthcare Provider 52

Infuse Medical

DECEMBER 17, 2024

This pillar page offers a thorough overview of 3D medical animation, its many advantages, useful applications, and the need of partnering with a specialist animation business like Infuse Med to improve your healthcare communication, marketing, and educational initiatives. What is 3D Medical Animation?

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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Scott’s Directories

FEBRUARY 26, 2024

Generating high-quality leads in the healthcare industry is crucial for connecting medical professionals with potential patients. Healthcare lead generation companies , like MD Select, play an essential role in this process. Tailoring your message to highlight these points can attract more qualified leads.

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LEVO Health

JANUARY 15, 2025

RPM involves using connected devices such as blood pressure cuffs, glucose monitors, and heart rate trackers that transmit patient data to healthcare providers in real-time. By focusing marketing efforts on these benefits, healthcare providers can better educate patients and increase adoption rates.

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pharmaphorum

OCTOBER 19, 2022

Delivering these materials in the proper format, however, requires a keen understanding of providers’ educational needs, learning science, and creative storytelling. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more.

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LEVO Health

JANUARY 10, 2025

In an increasingly digital healthcare landscape, keeping patients engaged has become a top priority for providers. One emerging strategy thats proving effective is gamification in healthcare. But how does gamification work in healthcare, and what are its benefits? It transforms how healthcare is delivered and experienced.

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Pharma Marketing Network

APRIL 16, 2025

Imagine launching a brand campaign without guessworkwhere your message reaches the right healthcare professional at the right time on the right channel. Thats the promise of data-driven marketing , a strategy thats rapidly transforming how pharmaceutical companies approach promotion, education, and engagement in 2025.

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Infuse Medical

MARCH 22, 2024

This article explores how VR can revolutionize healthcare training, leading to cost reductions and enhanced learning experiences. As VR technology continues to evolve and become more accessible, its role in healthcare training is expected to expand rapidly.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. Why it matters: CTV ads have 3x higher engagement rates than traditional display ads, making them ideal for educating HCPs on new drug launches. IQVIA: For HCP engagement insights.

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Referral MD

DECEMBER 6, 2024

Griskewicz summarized it best: “There’s a gap in educating patients that they Have a right to their health information and need to become active participants in their healthcare.” This helps maintain accurate records, reduces risks, and ensures that healthcare providers can deliver more effective care.

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LEVO Health

JANUARY 13, 2025

Artificial intelligence (AI) is rapidly revolutionizing the healthcare industry, reshaping the patient experience in the process. By leveraging AI in patient care, healthcare providers can improve patient outcomes, enhance efficiency, and reduce costs all while providing a more personalized and seamless patient experience.

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PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. For example, if you find that educational content in a patient navigator works but alerts and text messages don’t, are you able to right-size the program using this information? Can you optimize?

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Prognos Health

APRIL 11, 2022

During a recent panel discussion at Reuters Events Pharma Marketing USA, leading pharma executives shared their strategies and best practices for leveraging real-world data (RWD) to target, educate, and engage with healthcare providers (HCPs) to commercialize their drug therapies.

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PM360

JUNE 29, 2022

However, the good news is that patients are asking their doctors for help—76% of surveyed patients reported having talked with their healthcare providers about migraine treatment options, and within that group, 64% and 54% discussed acute medications and preventive treatments, respectively. What Marketers Can Do.

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Pharma Marketing Network

MAY 3, 2023

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.

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Pharma Marketing Network

FEBRUARY 17, 2025

A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients. Assess Their Tech Stack and Tools Do they use leading marketing automation platforms like Veeva CRM or Salesforce Health Cloud? FAQs on Choosing a Pharmaceutical Marketing Company: 1.

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Impetus Digital

JANUARY 30, 2023

Dr. Joshua Liu Co-founder & CEO As CEO of SeamlessMD, Dr. Joshua Liu leads the company’s strategy, operations, and overall business roadmap. About Impetus Digital Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis.

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Contrarian Sales Techniques

OCTOBER 31, 2023

For one, it often led to reps pushing products without genuinely considering the needs or best interests of the healthcare providers or patients. Additionally, this model could lead to unhealthy competition among reps, where the focus was more on outdoing colleagues rather than collaborating for the greater good.

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PM360

OCTOBER 8, 2024

First of its kind, in-office, digital hub enhances provider efficiency and care team collaboration Cincinnati, Ohio – October 7, 2024 – PatientPoint® a leading digital health company, today showcased the transformation of its healthcare professional solution with the launch of an interactive, in-office digital hub.

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Scott’s Directories

AUGUST 13, 2024

The BC Physician Directory significantly bridges this gap, ensuring patients can easily find the right healthcare provider. Location-Based Search: The directory allows patients to search for doctors based on proximity, making it convenient to find nearby healthcare providers. It leads to increased patient inquiries.

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Scott’s Directories

NOVEMBER 19, 2024

A list of doctors in Canada provides many benefits, facilitating enhanced connections, targeted outreach, and strategic planning for healthcare providers and businesses. Emergency Response: Establish fast and effective mobilisation of critical situation experts to perform the required actions or assessments.

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pharmaphorum

JULY 4, 2022

However, as Dr Storf illustrated during the webinar, sharing data through networks of experts and healthcare providers could be a potential solution to this ongoing issue. Currently, records captured in the healthcare settings are comprised of structured and unstructured data, which needs to be comparable or searchable. “It

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PM360

JUNE 11, 2022

More specifically, what role is Medical Affairs playing in working with patients to create educational materials that would make sense to fellow patients? Traditionally, the role of Medical Affairs is to generate scientifically accurate content for disease state education or on-labeling messages to healthcare providers (HCPs).

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Infuse Medical

JULY 4, 2024

It also provides interactive learning experiences for medical students. AR in Medical Training and Education Augmented reality technology can be used to create realistic simulations of medical procedures. This improves doctor-patient communication and leads to more accurate diagnosis and treatment planning.

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PM360

SEPTEMBER 30, 2024

JASON GLOYE North America Lead and Chief Client Officer VML Health Enhancing digital platforms in health requires focus on two key areas: patient partnerships and experience design. Without advanced technologies, the scheduling process can become cumbersome and inefficient, leading to a range of issues for medical staff and patients.

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Salesforce

AUGUST 7, 2024

Each short term solution is a missed opportunity to build customer loyalty, leading to churn, dissatisfaction, and lost revenue. Offer helpful reminders and educational resources relevant to their recent purchases or browsing behavior. This reactive approach might seem efficient, but it can come at the cost of customer loyalty.

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Healthcare Success

JULY 1, 2024

Today, I share some recent marketing examples of sensitive healthcare topics such as mental health, transgender healthcare, body odor, menstruation, and erectile dysfunction. It’s time to normalize difficult conversations and empower patients through transparency, education, and open communication.

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Healthcare Healthcare Marketing Education 68

Rep-Lite

APRIL 5, 2024

Key Roles and Responsibilities of Medical Sales Associates Product Knowledge and Education: Medical sales associates act as subject matter experts for the medical devices or pharmaceuticals they represent. Medical sales associates conduct market research, identify potential customers, and generate qualified leads for their companies.

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