Rep-Lite

APRIL 3, 2024

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Let’s explore!

Ethics 52

Ethics Medical sales Competition Sales 52

Pharma Marketing Network

MARCH 5, 2025

Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. Instead: Use disease-awareness campaigns focused on education rather than direct product promotion. PPC delivers immediate exposure for high-intent searches. The challenge?

Pharma 52

Pharma Networking Medical Healthcare 52

Pharma Marketing Network

JANUARY 7, 2025

Paid search ads, educational blogs, and virtual conferences have become essential components of marketing plans. From detailed product information to open dialogue about potential side effects, transparency fosters trust and credibility. Make sure everyone understands the legal and ethical boundaries of marketing in pharma.

Marketing 52

Marketing Pharma Side effects Education 52