Eversana Intouch

JANUARY 28, 2025

Applied AI Although AI promises a great return on investment, the pharma industry has been slow to adopt it due to ethical, regulatory, and compliance hurdles. Angela suggests that organizations should prioritize educating and experimenting with AI. Angela notes that this year, the industrys focus must be on global equitable access.

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Pharma Marketing Network

MARCH 19, 2025

These insights help pharma marketers understand how content performs, what resonates with healthcare professionals (HCPs) and patients, and where adjustments are needed. For example, if educational infographics on disease awareness receive higher engagement than corporate announcements, brands can adjust content strategies accordingly.

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Media Marketing Pharma Ethics 52

Pharma Marketing Network

APRIL 4, 2025

Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. Pharma companies are increasingly leveraging referral systems through peer ambassador programs, physician-to-physician education, and even digitally enabled patient communities.

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Marketing Pharma Education Physicians 52

Referral MD

SEPTEMBER 24, 2024

Healthcare has come a long way since doctors made house calls and gave out lollipops to children. Artificial Intelligence (AI) now plays a vital role in helping people find healthcare solutions. One significant factor in determining a city’s quality of life is its access to healthcare. Medical advice for primary symptoms.

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Healthcare Healthcare Patients Doctors 95

Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. This could include access to educational resources, evidence-based studies, or training opportunities. Transparency is also key.

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. Personalized Healthcare Campaigns One-size-fits-all marketing no longer works.

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Marketing Pharma Media Education 52

Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Marketers can use RWE to craft messages that resonate with both healthcare providers and patients. Ethical Considerations in Pharma Marketing With great data comes great responsibility.

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Marketing Pharma Ethics Healthcare Provider 52

Rep-Lite

JUNE 4, 2024

When it comes to medical sales, compliance and ethical practices have taken center stage. Ethical medical sales practices encompass a range of principles and guidelines aimed at ensuring patient safety, regulatory adherence, fair competition, and ethical conduct in sales interactions.

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Pharma Marketing Network

APRIL 2, 2025

Pharmaceutical brands like Dupixent, Keytruda, and Ozempic are leading the way with creative digital campaigns that blend patient education with dynamic storytelling. These campaigns not only generate brand awareness but also foster trustan essential currency in healthcare marketing. That said, human interaction still holds weight.

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Pharma Marketing Network

DECEMBER 31, 2024

Are you targeting healthcare providers (HCPs), patients, or payers? Follow FDA guidelines on advertising to ensure your messaging is accurate and ethical. Educating the Audience Educating your audience is crucial. Augmented reality (AR) can also be used for interactive educational tools targeting HCPs.

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Marketing Pharmaceutical Pharma Education 52

Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. Patient Education Instagram, Facebook, and TikTok help spread disease awareness and medication safety information.

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Media Pharma Education Networking 52

Pharma Marketing Network

FEBRUARY 27, 2025

In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Drive prescription intent by educating HCPs about the latest drug advancements. If your brand isnt providing educational content, someone else will.

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Infuse Medical

SEPTEMBER 9, 2024

The healthcare industry today stands as the first and the most crucial one among other sectors. The development and innovations for healthcare services are unlimited. It helps doctors, medical students and patients to experience a new trendy setting in healthcare apps. Do you imagine how it would be in the future?

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Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Let’s explore!

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Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

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Healthcare Healthcare Marketing Education 68

LEVO Health

JANUARY 13, 2025

Artificial intelligence (AI) is rapidly revolutionizing the healthcare industry, reshaping the patient experience in the process. By leveraging AI in patient care, healthcare providers can improve patient outcomes, enhance efficiency, and reduce costs all while providing a more personalized and seamless patient experience.

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Patients Healthcare Healthcare Healthcare Provider 52

Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. In pharma marketing, ad retargeting plays a crucial role in educating patients and HCPs about new treatments, clinical trials, and brand offerings.

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Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty. Understanding Your Target Audience Who are you trying to reach?

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Pharmaceutical Representative Training

MARCH 17, 2025

Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. Patient and healthcare professionals anticipate personalized, communication based on value. Content must follow legal and ethical requirements and be truthful, fair, and non-misleading.

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Media Sales Pharma Healthcare 52

Infuse Medical

SEPTEMBER 9, 2024

With uses going beyond entertainment and into vital sectors like surgery, augmented reality (AR) is transforming the healthcare sector. In healthcare, where the mix of real-world and digital knowledge can help doctors make more educated decisions, this difference is absolutely vital. By 2024 there will be an estimated 1.7

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Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind.

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Marketing Pharma Medical Ethics 52

Infuse Medical

MAY 14, 2024

In the context of medical device marketing, VR offers unique opportunities to showcase products, educate stakeholders, and provide immersive experiences that leave a lasting impression. Applications in Various Industries VR finds applications in diverse fields, including gaming, entertainment, education, and healthcare.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Healthcare Marketing Healthcare Provider 73

Pharma Marketing Network

OCTOBER 24, 2024

Websites, mobile apps, and digital ads are more than just tools—they are lifelines connecting pharma companies to healthcare professionals and patients. As laws evolve to cover digital advertising, pharma companies need to ensure that their marketing practices are transparent and ethical. How can you make sure you’re ahead of the game?

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Marketing Healthcare Healthcare Pharma 52

Infuse Medical

MAY 2, 2024

On the other hand, traditional training methods encompass conventional approaches to education and skill development, relying on face-to-face interactions and tangible resources. Both 3D animation and traditional training methods play vital roles across various industries, including education, entertainment, healthcare, and corporate sectors.

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Training Education Medical Specialization 130

Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Let’s begin by defining healthcare SEO and healthcare SEM.

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Healthcare Healthcare Engineering Marketing 68

PM360

JANUARY 24, 2025

Connecting directly to patients: Kickstarted by the pandemic and lifestyle drugs, the industry continues to explore new modelsdigitalfirst patient journeysin which educating, acquiring, prescribing, and supporting are led by the patient and conducted largely online. But the extent to which brands still have U.S.-insured-only

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 The Evolution of Healthcare Advertising 3 Top Healthcare Advertising Strategies 4 Harnessing Digital for Pharma Success 5 Conclusion Introduction Healthcare advertising has never been more dynamic, especially in the pharma world. Top Healthcare Advertising Strategies 1.

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Healthcare Healthcare Marketing Pharma 52

Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. Reaching Healthcare Professionals (HCPs) HCPs dont search the way patients do. The challenge?

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Pharma Marketing Network

MARCH 26, 2025

However, in a tightly regulated industry like pharmaceuticals, every message, medium, and model must adhere to strict legal and ethical standards. Training and Education : Train teams on AI limitations, prompt engineering, and compliance considerations. Are regulators watching AI use in healthcare marketing?

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Marketing Pharma Government Training 64

LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcare providers to reach and engage with their target audience.

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European Pharmaceutical Review

OCTOBER 27, 2023

The report’s author, Iain Mansfield, Director of Research and Head of Education and Science at Policy Exchange, stated that The Future Clinical Trials Bill is essential as there are currently challenges restricting the activity of clinical trials in the UK.

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Ethics Medicine Education Competition 105

Contrarian Sales Techniques

DECEMBER 6, 2023

At its core, a medical representative's job is to increase the awareness and use of their company's medical products, typically pharmaceuticals or medical equipment, by connecting with healthcare professionals. This involves a lot of communication, education, and persuasion.

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Medical Ethics Sales Healthcare Provider 52

PM360

APRIL 22, 2024

The collaboration between social media influencers and pharmaceutical companies holds promise of reshaping the future of healthcare when it comes to accurate credibility and authenticity. Sensitivity and Empathy Navigating the intricacies of healthcare topics requires a delicate balance of sensitivity and empathy.

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Pharma Marketing Network

OCTOBER 17, 2024

These trends are not only transforming how pharmaceutical companies engage with healthcare professionals and patients but also shaping the future of healthcare delivery. With the increasing digitization of healthcare, pharmaceutical companies are leveraging digital platforms to reach broader audiences more effectively.

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Nixon Gwilt Law

MAY 17, 2024

ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators The ATA Nexus 2024 Conference , one of the largest gatherings of virtual healthcare experts and thought leaders, just took place in Phoenix last week. Our 4 Game-Changing Takeaways for Healthcare Innovators 1. If you weren’t able to attend… what did you miss?

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Healthcare Healthcare Patients Training 52

Contrarian Sales Techniques

OCTOBER 14, 2024

That’s where Continuing Medical Education (CME) comes in. Instead of following a one-size-fits-all program, AI analyzes my current knowledge, learning needs, and sales performance to craft a tailored educational plan. Final Thoughts AI is transforming how we approach Continuing Medical Education.

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