Medical Device Success
JUNE 5, 2017
Reading time: 2 – 3 minutes. Key Opinion Leaders (KOLs) can be a very powerful component of the marketing plan for medical device companies of all sizes. Every day we see numerous advertisements where various types of celebrities are supporting products, services or charitable causes. They are acting as KOLs. In medical device markets, doctors, nurses and sometimes business administrators are our “celebrity” KOLs.
MedCepts
NOVEMBER 7, 2017
Rep Survey Insight: Independent 1099 Medical Device Reps prefer selling with a Start Up Company over a Big Brand Company. A sample survey was conducted by targeting multiple divisions of our medical sales rep network with 5,751 total qualifying respondents. MedCepts continuously seeks to offer new insight to the latest trends within the medical sales industry.
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The Brooks Group
JULY 7, 2017
As the old proverb says, “time is money.” No one knows how true this is more than sales professionals. Every minute your salespeople spend not engaging in high-gain selling activities represents lost opportunities—and lost revenue. . Success in sales involves juggling many different tasks—some are tedious and time consuming, but simply cannot be avoided.
pharmaphorum
DECEMBER 4, 2017
Change Together – www.changetogether.com – will be presenting a live webinar with leading figures from the patient advocacy community, who will debate how we can drive positive change for patients through collaboration and education. This will be helpful for all advocates, as we hear and learn from our expert panel how their organizations are bringing about change.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
MaBiCo
NOVEMBER 23, 2017
Vacancy Management for Pharmaceuticals. Coping with sales force attrition and its effects is a major challenge for many pharmaceutical companies in Greece and in Europe. Even in the face of recession effective sales reps move from one company to another in hopes of a better salary, improved work environment and better prospects. Of course professional reasons are not the only cause for employee turnover.
Clarivate
MAY 18, 2017
Executive Overview. Are you new to CX (Customer Experience)? Trying to help your company understand what CX is and is not? Want to link CX to what matters to your CEO? Not sure where to start? Answering these questions as a new or experienced CX leader is not only a common starting point but a very useful way to reflect on how things are going with your CX efforts.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
MedCepts
NOVEMBER 7, 2017
Five (5) Tips for Selling to Dentists, from a dentist’s perspective. These are Tips formulated by a dentist from their own dental practice experiences and working with experienced dental sales reps. Novice to Experienced dental sales representatives will also benefit from review of these 5 valuable sales tips from a Dentist for Selling to Dentists, regardless of relationships you already established.
The Brooks Group
JUNE 1, 2017
. 4 Step Action Plan for Sales Target Achievement . As we round out the first half of the year, it’s a great time to regroup, recalibrate, and prepare our sales teams to hit the year-end revenue goals we’ve set for them. Maybe your team has veered slightly off track since the target was set? By assessing your current situation and creating an updated action plan, your team will have a roadmap to follow and a renewed motivation for achieving the quota.
The Brooks Group
SEPTEMBER 20, 2017
Should your sales managers be responsible for meeting their own individual quota? Or is the “Selling Sales Manager” function flawed? This is a question that frequently comes up for debate. If you look towards the sports world, however, you’ll see that few teams use “player-managers.” That rule of thumb should hold true in business as well. There is inherent conflict if a sales manager is required to supervise, coach, and mentor people while also carrying a separate quota.
The Brooks Group
NOVEMBER 29, 2017
The holiday season can be a challenging time to connect with clients and prospects. While everyone is busy with family and wrapping up year-end activities, they’re also buried in automated holiday greetings. . Skip the mundane, and teach your salespeople these five creative ways to wow their important contacts. 1. Hand Written Holiday Cards. During the holiday season, clients and prospects are bombarded with generic “Happy Holidays!
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
The Brooks Group
NOVEMBER 15, 2017
In the race to finish the year strong, prospecting often gets put on the back burner while sales reps spend time and energy on closing the open business opportunities they’re working. But salespeople need to be able to fill the pipeline with highly qualified prospects in order to be successful going into the New Year. First Things, First: Define a Qualified Prospect.
The Brooks Group
FEBRUARY 3, 2017
Part of your job as a sales leader is to stay connected to your sales team’s daily habits. That doesn’t mean micromanaging, but it does mean checking in to see if they’re wasting their time—or making the most of it. If you believe time is money, you’ll want to be sure your salespeople aren’t falling into these 5 common time-wasting traps. 1. They spend too much time chasing unqualified prospects.
The Brooks Group
DECEMBER 4, 2017
The end of the year can be extremely busy for salespeople who are trying to close up last minute deals to meet their Q4 target. With many clients and prospects out of the office, however, there are opportunities for your entire sales team to assess what’s going well and where there’s room for improvement. Make the most of any downtime your team has this month to focus on improving sales effectiveness to hit the ground running in the New Year.
The Brooks Group
NOVEMBER 8, 2017
One of the challenges we hear come up over and over again with sales professionals is time management. There are only so many hours in a day to get everything done, so your salespeople have no room for wasting time. What’s the number one way your sales reps can start using their time more efficiently? Getting hyper-focused on the characteristics of a qualified buyer.
The Brooks Group
AUGUST 23, 2017
The annual sales meeting is a crucial part of setting the tone for the upcoming year with your sales team. It can be rare to get all of your salespeople together in one place, so use the time as productively as possible to communicate strategy, set priorities, and generate excitement for the upcoming year. If you’re intentional about the planning of your annual sales meeting, your salespeople will be more engaged and will walk away prepared to hit their goals in the New Year.
The Brooks Group
MAY 3, 2017
Storytelling in sales is a skill—that when used correctly—can be an incredibly powerful way to convince your prospects of the value of your solution. As humans, it’s in our nature to be drawn to stories. A good story grabs our attention, helps us visualize and understand information, and connects us to both the storyteller and the characters within the story.
The Brooks Group
SEPTEMBER 20, 2017
Should your sales managers be responsible for meeting their own individual quota? Or is the “Selling Sales Manager” function flawed? This is a question that frequently comes up for debate. If you look towards the sports world, however, you’ll see that few teams use “player-managers.” That rule of thumb should hold true in business as well. There is inherent conflict if a sales manager is required to supervise, coach, and mentor people while also carrying a separate quota.
The Brooks Group
FEBRUARY 21, 2017
Companies in any industry will benefit from having a healthy culture among its employees. But for industrial distributors today, the culture that exists inside of your company can make or break the success of the business. Corporate Culture Plays a Big Role in Employee Branding . We’re hearing from many clients that as baby boomers retire they’re having a really hard time filling their open sales positions.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
The Brooks Group
AUGUST 2, 2017
What Is a Sales Incentive? . A sales incentive is money or some other type of reward offered to salespeople for selling a particular amount of goods or services. . Part of being an effective sales leader is understanding exactly what motivates your salespeople. Typically, salespeople go into the profession because they are motivated by money, and the ability to control their own income level.
The Brooks Group
MARCH 17, 2017
Every salesperson has been there; the frustrating experience of a stalled deal in the pipeline. Should your sales reps spend their time trying to revive the sale, or should they cut their losses and move onto the next opportunity? First things first, confirm that the stalled deal is actually qualified. Have your sales reps check if the opportunity meets all the following 5 criteria: .
pharmaphorum
NOVEMBER 28, 2017
Networks of influence are shifting the decision-making process for life sciences companies. It is no longer enough to simply view the profile of a HCP or HCO to understand their value to your organization. For life sciences organizations, there is currently a gap in information, understanding, and digital access to these critical customer networks and relationships.
pharmaphorum
NOVEMBER 23, 2017
Is your company a fully mature user of intelligence from social media, or is it still not tapping into insights? As shown in the consumer world, social media can be a very rich source of insights into customers and markets, and can provide early signals of new trends. Exactly the same is true for patient and health care provider insights, especially when used with other more traditional data sets.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
pharmaphorum
NOVEMBER 22, 2017
How can we create smarter, more effective communications for HCPs and patients? What can be done to challenge the status quo, apply a different mindset to communications, and deliver the best possible patient outcomes? In this webinar, we will discuss how multichannel strategy and behavioural science are natural partners in creating smarter, more meaningful, and more effective communications.
MedCepts
NOVEMBER 7, 2017
Doctors are natural skeptics. Remember, doctors were educated in scientific communities. The dictates of medical practice and continuing medical education on evaluating evidence related to medicine states that you have to question all the claims given by all existing medical products, instruments and services out there. Given the fact that numerous products sprout out year after year, it is the physician’s role to determine that these products are safe and effective for the patient.
MedCepts
NOVEMBER 7, 2017
This article deals on the psychology of selling to physicians. Selling involves skills and traits which improve the possibilities of getting a sales concluded. In the medical trade, it is normal for the physician to interact with numerous medical representatives. Each of them would offer their own brand of products or services. Normally, a physician would choose and deal with a few reps on a regular basis.
MedCepts
NOVEMBER 7, 2017
Content, content, content. Lately, it is ALL about content! Branding with quality content is what takes one website well above the next. Anyone, with experience, in marketing and website development will tell you relevant and keyword related content is critical. Particularly, for capturing the attention of those searching for information on your niche topics.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
MedCepts
NOVEMBER 7, 2017
Tips and Benefits of Social Networking. Social networking is powerful when you understand the benefits (and recognize potential negatives) to investing your time and efforts across social sites. We have put together the top 5 tips and benefits of social networking for those in the medical and healthcare industry. Build Your Brand. There are many benefits to social networking on multiple networks, while a main focus, and our number one tip, is about using the social power of a variety of sources
MedCepts
NOVEMBER 7, 2017
MedCepts Receives Top Recruiter Award as recognition of being in the top Most Influential Sales Recruitment firms across America. 2013 Most Influential Sales Recruitment Firms across America – MedCepts recruiting division ranks #2 of 6,000 Recruitment Firms in USA for 2013 for the Most Influential Sales Recruitment Firms. An extensive expert analysis for 6000 recruitment firms across America were rated on a number of factors with MedCepts being positioned as #2 of all 6000 recruitment firms.
MedCepts
NOVEMBER 7, 2017
Starting a niche job site or a networking community in the medical and healthcare industry can be extremely rewarding. Likewise, this holds true for building a job board or networking community beyond the niche industry of medical and healthcare. Developing and running a job board requires an enormous commitment of time and discipline. . Aside from the technical know-how to get a job board up and running, you will need to plan on investing a lot of time.
pharmaphorum
NOVEMBER 6, 2017
The Cancer Vanguard is a bold initiative setup to take leadership in the delivery of the National Cancer Strategy – Achieving World-Class Cancer Outcomes published in 2015 with a key aim of designing and implementing new and increasingly patient centric models of care in Cancer that can benefit and be adopted by the wider national cancer system. In summer 2016 the Cancer Vanguard medicines optimisation team launched the ‘Pharma Challenge’ as an opportunity for the pharma and life sciences indust
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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