World of DTC Marketing
SEPTEMBER 7, 2022
Wall Street wants growth, as do investors, but that may be impossible for pharmaceutical companies. In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. They relied so much on a new drug that they tried to market a product with bad science behind it.
New to Medical Device Sales
FEBRUARY 7, 2022
You can listen here: [link] You can watch here: [link] Today’s show is with long time listener of the Podcast Alex Moran. Alex was a former associate sales rep for one of the largest medical device distributors in the United States and now has landed a position with one of the largest medical device companies in the world as a clinical specialist. A common question that will come from this is what’s the difference between an associate sales rep and a clinical specialist?
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The Marketing Advantage
DECEMBER 5, 2022
December 5, 2022 Next to a sales compensation plan, no activity motivates a sales force more than a contest. When designed correctly, a contest is a useful and cost-effective way of creating excitement and action around a particular product or activity that a biopharma company would like to emphasize. However, too often, contests are not able to adequately motivate the sales force, whether it is because the contest has run for too long, the contest is a mere extension of the sales compensation p
BlueNovius
APRIL 20, 2022
There’s no escaping the fact that many pharma companies will have to move towards digital platforms. The options from which to choose are varied, yet there is one “golden goose” still to be explored by most. We are talking (of course) about LinkedIn. LinkedIn is known as the world’s largest professional network with a group […].
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
World of DTC Marketing
AUGUST 15, 2022
The great resignation has not affected pharma because the jobs within the industry pay very well and most positions and employees like the benefit of having a steady job with good money. However, some pharma companies are having problems filling open positions, and when they do, they often find it wasn’t a good fit. Here are some things to consider to ensure you’re hiring good people.
PharmaKinnex
MAY 15, 2022
How Can Marketing Support The Sales Team’s Success? May 15, 2022. PharmaK. A pharmaceutical company’s sales force is an ongoing, expensive investment that can cost as much as tens to hundreds of millions of dollars annually. Company executives want to maximize their ROI, achieve higher productivity, optimize efficiency, and boost sales while spending as little as possible.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
David Bagga
FEBRUARY 22, 2022
Win Your Sales Career | David Bagga Company Fresh out of college or you’re at a crossroads looking for a career that will take you to the next level you want flexibility you want upward mobility and you want the opportunity to make triple six figures being a medical device sales rep checks all the […]. The post Win Your Sales Career appeared first on.
Prognos Health
MAY 20, 2022
A major step in the process of launching a new drug is compiling and analyzing various real-world data (RWD) sources to identify patient populations and refine sales and marketing strategies for those populations. Historically, this process has come with many challenges that make it difficult to glean actionable insights from these data sources. According to 215 senior pharma professionals from around the world , the top 10 challenges they face when gathering actionable data are high expenses, s
CLD, Inc.
SEPTEMBER 30, 2022
The most impactful and dynamic training deliverables in life sciences focus on the patient. These pieces can help learners have and convey empathy for the burden of disease, discuss the limits and possibilities of treatment, perceive more of the hidden consequences of a disease, and learn about patient and caregiver "wish lists" for managing their disease -- ultimately helping learners better position treatments to HCPs.
Fierce Pharma
NOVEMBER 10, 2022
AstraZeneca withdraws US COVID vaccine application, shifts focus to antibody treatments. aliu. Thu, 11/10/2022 - 09:02.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Medical Device Success
AUGUST 28, 2022
Reading time: 2 – 4 minutes. I am honored to have two event planning experts, Lauren Dustman, Senior Manager, Global Events at Hyperfine and Kimberly Stanséll, Meeting, Trade Show and Event Strategy Consultant to guide us today in this conversation. Combined, these ladies manage about 100 shows and events annually. Today’s episode is the first of two episodes about medical trade shows.
Dominic Tyer
JUNE 18, 2022
Chief digital and technology officer Lidia Fonseca gives a fascinating insight into how the pharmaceutical companies has been transforming itself.
Clarity Engagement Solutions
FEBRUARY 7, 2022
Clarity is proud to introduce Clarity CX1™ , made for Pharma by Pharma, based on our 4 Zones™ of Customer Engagement technology. The 1st Industry Cloud Solution on Salesforce to focus exclusively on Strategic Customer Engagement. This solution will help optimise sales performance in your company and will aid you to mean more to your customers. As global commercial organizations continue to accelerate the shift from tactical selling to strategic customer engagement and partnership value, they nee
Fierce Pharma
DECEMBER 22, 2022
Pfizer, Sanofi settle first California Zantac case slated for trial: report. zbecker. Thu, 12/22/2022 - 12:38.
Fierce Pharma
DECEMBER 13, 2022
Cancer center leaders lay bare CAR-T makers' struggles—and an unexpected laggard. aliu. Tue, 12/13/2022 - 20:12.
Fierce Pharma
DECEMBER 29, 2022
Biogen, FDA's inappropriate Aduhelm coordination detailed in blistering congressional report. aarmstrong. Thu, 12/29/2022 - 14:42.
Fierce Pharma
DECEMBER 9, 2022
ASH: Bristol Myers bolsters Breyanzi's case in earlier lymphoma amid clash with Gilead. aliu. Fri, 12/09/2022 - 09:15.
Fierce Pharma
DECEMBER 19, 2022
Atara makes history with world-first nod for allogeneic T-cell therapy Ebvallo. fkansteiner. Mon, 12/19/2022 - 14:06.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Fierce Pharma
NOVEMBER 8, 2022
Moderna’s Spikevax carries higher risk of myocarditis than Pfizer's Comirnaty, study says. zbecker. Tue, 11/08/2022 - 11:03.
Fierce Pharma
NOVEMBER 7, 2022
GSK's CAR-T rival Blenrep fails multiple myeloma trial, endangering its accelerated approval. aliu. Mon, 11/07/2022 - 09:45.
Fierce Pharma
DECEMBER 12, 2022
ASH: CSL, uniQure's gene therapy Hemgenix shows durable protection in hemophilia B. kdunleavy. Mon, 12/12/2022 - 14:25.
Fierce Pharma
NOVEMBER 23, 2022
Sporting a $3.5M price tag, CSL and uniQure's hemophilia B gene therapy crosses FDA finish line. zbecker. Wed, 11/23/2022 - 10:10.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Fierce Pharma
NOVEMBER 16, 2022
NICE gives thumbs-down to 5 COVID-19 drugs including AZ's Evusheld and Merck's Lagevrio. kdunleavy. Wed, 11/16/2022 - 09:44.
Fierce Pharma
DECEMBER 2, 2022
With buyout on Horizon, Amgen and Sanofi eye cash plays for rare disease drug maker. fkansteiner. Fri, 12/02/2022 - 09:51.
Fierce Pharma
NOVEMBER 17, 2022
Nothing to sneeze at: AstraZeneca donates thousands of nasal spray flu vaccines after Swiss pricing row. fkansteiner. Thu, 11/17/2022 - 13:27.
Fierce Pharma
DECEMBER 21, 2022
After overcoming vial issue, Gilead wins FDA approval for long-acting HIV injectable Sunlenca. zbecker. Wed, 12/21/2022 - 17:50.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Fierce Pharma
DECEMBER 19, 2022
Novartis prunes nearly 300 jobs in Garden State as corporate slimdown rolls on. fkansteiner. Mon, 12/19/2022 - 10:53.
Fierce Pharma
DECEMBER 14, 2022
Senators blast Pfizer's proposed COVID vaccine price hike as 'profiteering'. fkansteiner. Wed, 12/14/2022 - 09:00.
Fierce Pharma
DECEMBER 15, 2022
Activist shareholders ask 9 big pharmas to consider whether 'excessive' patenting hurts access. zbecker. Thu, 12/15/2022 - 10:51.
Fierce Pharma
DECEMBER 12, 2022
Watch out, Amgen. Mirati kicks off KRAS showdown with FDA approval for Krazati. aliu. Mon, 12/12/2022 - 18:14.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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