World of DTC Marketing
MARCH 24, 2022
I’ve seen some new energy and thinking taking root in some big pharma companies. Still, I’m also seeing some recycled executives show up at other companies when they should have been removed permanently from the industry. John worked for a division of a major pharma company in Cambridge. He came from the salesforce, and his mentality was simple; marketing supports sales.
Medical Device Success
MARCH 20, 2022
Reading time: 2 – 4 minutes. Then the FDA team had an “Aha!” moment! At first, the meeting didn’t start off that well. The FDA heard the term “artificial intelligence” and were immediately skeptical. Then the Viz.ai team hit the pause button and said this was about speed to treatment for stroke, not necessarily doing a better job interpreting images.
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Pharma Marketing Network
MARCH 25, 2022
Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. But one key member is often omitted: the patient’s caregiver. With an estimated 65 million people serving as caregivers, 1 the role is now a factor in an ever-increasing list of healthcare priorities. Although the caregiver is seen as an extension of the patient and their role is not strictly defined, they are informal members of the front-line care team.
Modus
MARCH 25, 2022
You don’t need a global pandemic to prove to you that your buyer’s journey has moved almost entirely online.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
World of DTC Marketing
MARCH 22, 2022
The promise of one-stop, total healthcare was supposed to be led by retailers like Wal*Mart and CVS, but they’re finding out it costs a lot of money to equip and market these facilities. Patients still want convenience in their healthcare, but it may take decades to materialize. One of the biggest complaints about healthcare is that it’s too fragmented.
eMediWrite
MARCH 25, 2022
1. Make Calls in Advance and Use Reports. Pre-call preparation is frequently neglected. Salespeople usually underestimate its significance and the enormous competitive advantage it can provide. The amount of time you spend in front of customers is extremely valuable and restricted. Companies who want to compete in this competitive market must make sure that their salespeople are well-prepared to maximise every customer engagement.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Clarify Health
MARCH 24, 2022
Recorded Webinar Using Data-Driven Strategies to Drive Success in Value-Based ContractsValue-based contracts (VBCs) can help health plans and providers contain healthcare costs while ensuring high-quality care. However, significant information asymmetry and lack of transparency pose challenges in designing, implementing, and managing VBCs. Blue Cross of Idaho (BCI) and Clarify Health recently hosted a webinar about [.].
World of DTC Marketing
MARCH 21, 2022
An increasing number of headlines amplifying many incomplete data around telehealth have led industry stakeholders to extrapolate discrete data points about telehealth to the entire U.S. population. Using an economic framework to analyze national telehealth data. Only 25.6% of Americans utilized telehealth during the two years of the pandemic. Said another way, investments in the telehealth market have been made on the thesis that telehealth is preferred among most Americans.
Integrity Solutions
MARCH 23, 2022
Imagine that you coach a college rugby team. You have a potential star player. He’s big, fast, talented, has a mean sidestep, the team respects him. However…he doesn’t really have much passion for rugby itself. He was a star football player in high school who didn’t get the college scholarship offers he had hoped for. He walked onto the rugby team more as something to do to stay in shape than anything else.
pharmaphorum
MARCH 23, 2022
In this webinar, speakers from the NIHR and Roche will discuss what data is available to life science companies and CROs, how it’s currently being used for research planning and placement, and what more could be done with that data. They’ll also look at what culture and process changes will be required to make sure this data can be readily translated into insights to improve commercial research delivery.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Pharma Marketing Network
MARCH 23, 2022
REGISTER HERE. Join PMN and industry marketing experts on April 28th at 12PM EST , to learn more about how to elevate your patient engagement marketing. Panels include: Effective Use of Data in DTC Marketing. There is no question that data is the path to better understanding your audience, but what data points are most important? What’s useful, and what’s misleading?
World of DTC Marketing
MARCH 23, 2022
Accelerated Approval allows for early access to drugs and biologics based on initial evidence of safety and effectiveness, while confirmatory studies required to verify clinical benefits are ongoing. Do patients care? No. Accelerated Approval was developed in 1992 in response to the HIV/AIDS crisis and has led to expedited drug and biologic approvals in several disease areas across the FDA.
Verb
MARCH 23, 2022
Welcome back to part two of our series on creating a strong legal and compliance strategy. When it comes to protecting your company from risk, compliance should be at the top of your mind. As we discussed in part one, the federal government has made it clear that direct sales companies will be held responsible for false claims—whether those claims come from distributors or your company itself.
Evolve Your Success
MARCH 22, 2022
Sales success is something that all people in the field of sales aspire to. So what do you need to reach the next level? Samuel Gbadebo discusses all things medical sales with Rithm AI cofounder Justin Lohman. Justin talks about the events that lead to the creation of Rithm AI, their goals, and who the project aims to help. Learn what it takes to hit the bigtime in medical sales and take your game to a higher level through this conversation. — Watch the episode here.
CLD, Inc.
MARCH 22, 2022
Is microlearning the appropriate tool to ensure that your goals are met? At the end of the scenario, you determine which vendor has considered the appropriate use of microlearning.
Integrity Solutions
MARCH 21, 2022
With the rise of cross-functional buying committees in B2B selling situations, sales and marketing professionals are reevaluating some of their “tried-and-true” methods and shifting away from just individuals to more of an account-based sales approach. One of the hallmarks of account-base sales is hyper-personalization. With a focus on treating every account as a market of one, this model requires understanding who the key stakeholders are within an account and then targeting your ou
Verb
MARCH 23, 2022
Welcome back to part two of our series on creating a strong legal and compliance strategy. When it comes to protecting your company from risk, compliance should be at the top of your mind. As we discussed in part one, the federal government has made it clear that direct sales companies will be held responsible for false claims—whether those claims come from distributors or your company itself.
Cesare Ferrari
MARCH 19, 2022
Thankfully, in this post , I already addressed the key elements for a successful manufacturer/distributor relationship (If you haven’t seen it, you will find it very useful when you refer to it). Unfortunately, missing one or more key ingredients will produce some trouble and even the evolution of the relationship toward a Lose-Lose. Moreover, I have seen 5 pitfalls in the manufacturer/distributor relationship that could endanger the partnership.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Clarify Health
MARCH 24, 2022
Storyvine
MARCH 21, 2022
COVID has made access to HCPs nearly impossible and no one expects a return to open access. Virtual is here to stay, so it’s time to consider if your video marketing strategy is up to the task. With nearly a decade of trusted experience in the healthcare and pharma sector, we can help you modernize your sales enablement strategy to include personalized video.
Pharma Marketing Network
MARCH 20, 2022
Reuter’s Pharma USA 2022 was truly awesome. It feels great to finally get back “in person” and see people again. There was a strong showing of clients and a full agenda of great presentations. One of the overall themes that emerged based on the numerous case studies, examples, and presentations is that pharma has not been sitting still during COVID.
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