World of DTC Marketing

APRIL 21, 2021

QUICK READ: There is so much money in healthcare that every company wants their share even if patients get hurt. The amount of money Pfizer is going to make from their vaccine borders on obscene while PBMs quietly take a cut of every Rx transaction without really adding any value. It’s going to continue until we put politics aside and say “enough.” J&J has had problems in the past, but they’re trying to be an ethical and responsible pharma company.

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Medical Device Success

APRIL 21, 2021

Reading time: 4 – 7 minutes Improvise, Adapt and Overcome. He started out as a Marine officer. This included time on the streets of Mogadishu , Somalia. He carried these Marine leadership values into Frito Lay and then Boston Scientific. Now, Will shares his thoughts on being proactive and excelling in his book “PROACTIVE: Achieving Excellence in Sales and Customer Relations”.

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Medical Sales Guru

APRIL 20, 2021

Medical sales representatives are often advised to target the competition. As a result they fear competitors might have better products and closer relationships with accounts. If you’re in medical sales, the competition isn’t your problem…It’s the customer! I tell you why in this short video and what you should do to address it.

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Pharma Marketing Network

APRIL 21, 2021

[link]. The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021. Darshan Kulkarni and Marc Banjak, General Counsel at Dova Pharmaceuticals, discuss sales compliance in the life sciences. Sales and marketing representatives in the life science industry must comply with state and federal regulations.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

World of DTC Marketing

APRIL 22, 2021

QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective.

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pharmaphorum

APRIL 22, 2021

Real-world evidence (RWE) is emerging as an important area of research to reveal, in real time, new insights and innovations and is accelerating the development of new and innovative therapies and treatments to improve patient outcomes. This pharmaphorum webinar, held in association with Savana, will take place on Thursday 22 April from 16:00-17:00 BST / 17:00-18:00 CET / 10:00-11:00 EST and hear from presenters at BREATHE - the Health Data Research Hub for Respiratory Health, Salford Royal NHS

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Pharma Marketing Network

APRIL 20, 2021

With more than 30 years in the field, Dr. Horning has been a constant advocate for evidence-based treatment, helping to establish standards of care for patients across all types of Hodgkin and non-Hodgkin lymphoma. She has garnered prolific status as a researcher, leader and educator recognized with a prestigious Stanford School of Medicine Excellence in Patient Care Award, among many other honors.

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World of DTC Marketing

APRIL 20, 2021

QUICK READ: Here are some recent stories that you should all be aware of. Last month I hit 80,000 readers when accounting for email, social media, and direct traffic. I love the industry, and although I want to see some changes, I know there are many good people trying every day to make it happen. After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses.

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Medical Sales News

APRIL 18, 2021

Interviewing for jobs in the medical sales industry can require a lot of time and preparation. In today’s world, conducting a job interview virtually is becoming more common than ever. Whether you are interviewing for a job across the country or just down the street, there are a number of things to consider when it comes to using video technology for an interview.

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Storyvine

APRIL 19, 2021

There are three things Storyvine is really good at , and that is Structure, Speed, and Scale. We call them the 3 S’s. Learn what they are and how they help your video marketing campaign. [link] Structure: Storyvine captures video in a structured way by guiding users through the process, question by question. This structure makes it very comfortable for the person doing the filming, because they only have to focus on answering one question at a time.

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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Pharma Marketing Network

APRIL 19, 2021

Tune into an exclusive Pharma Marketing Network (PMN) interview with Amy Turnquist, a member of the PMN Editorial Advisory Board and Dr. Sandra Horning, the Healthcare Businesswomen’s Association Woman of the Year (WOTY) 2020-21. Dr. Horning holds a very special place in HBA history as the only woman to hold the WOTY title for two years. Being named HBA’s Woman of the Year is just the latest recognition in her career, having previously received the prestigious Stanford School of Medicine Excelle

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World of DTC Marketing

APRIL 19, 2021

QUICK READ: At times, the public health response to coronavirus (COVID-19) has been scary, characterized by antimask behavior, antivaccine beliefs, conspiracy theories around the development of the vaccine, and a general belief that even COVID numbers are false. These people are doing more harm to others than they know, and they are generally making themselves irrelevant.

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Optymyze

APRIL 20, 2021

Sales force automation simplifies and automates key aspects of the sales processes.

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Sales Pilot Medical Sales Performance

APRIL 20, 2021

The post In Medical Sales…Fear The Customer, Not The Competition first appeared on MEDICAL SALES TRAINING.

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Source Explorer

APRIL 21, 2021

[link].

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World of DTC Marketing

APRIL 23, 2021

QUICK READ: The MedAd News Manny Awards were last night. Congratulations to the winners, but the bar has been set higher if pharma is to really demonstrate they care about patients. Award winners should see their awards as a head nod and understand they have a LOT more work to do. I’m not much for pharma trade magazine awards. Too much self-promotional politics in involved but still it’s great to be recognized.

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World of DTC Marketing

APRIL 18, 2021

QUICK READ: According to the Times 89% of all media stories on COVID have been negative. While less tan 5% of people who get COVID will require hospitalization both Democrats and Republicans believe that number is a lot higher. The simple reason why there are so many scare headlines around COVID is that they lead to traffic which means higher ad revenue for publishers.

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