World of DTC Marketing
FEBRUARY 5, 2021
SUMMARY: The number of visitors to your website doesn’t mean anything if you have high bounce rates and low page views/time on site. More than half of mobile users leave a website that takes more than three seconds to load, yet too many pharma sites are not optimized for mobile. Houston, we have a problem. Attention spans online are declining rapidly.
Medical Sales Guru
FEBRUARY 4, 2021
New medical sales representatives frequently ask this important question when selling to doctors and other healthcare professionals: What do doctors want and expect?” There’s two answers. The first set of answers are the ones they will tell you. The second set of answers are often unspoken, but just as important as the first…maybe even more so.
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Medical Device Success
JANUARY 31, 2021
Reading time: 2 – 3 minutes Key points – 2021 will be a battle between science and disinformation. And, “The country where the willingness to get vaccinated is greater, wins”. Bertalan is the Medical Futurist. He and I spent some time this past week talking about the pandemic and our near term and long-term future in MedTech. If you don’t subscribe to his newsletters you should.
Pharma Marketing Network
FEBRUARY 4, 2021
Moderator and Panelists: Amy Turnquist , EVP, Digital, eHealthcare Solutions (Moderator). Ryan Billings , U.S. Oncology Digital Marketing & Customer Experience at GSK. Desiree Priestley , Director, Patient Support Strategy & Insights at Otsuka America Pharmaceutical. Kristen Palmer Winters , Customer Experience (CX), Americas Hub, Digital & Commercial Innovation, Bayer.
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World of DTC Marketing
FEBRUARY 3, 2021
SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. It’s reshaping the company to once again focus on patients instead of profits. At the end of last year, I worked with a leading cancer company on a test program that involved an email program. We started with research to uncover the needs and wants of current cancer patients (NSC lung) and caregivers.
CloserIQ
FEBRUARY 1, 2021
As the state of the pandemic is improving and more and more people are getting the vaccine, companies face the decision to remain remote or open up their offices again. Despite changing circumstances, ensuring high sales performance remains a key goal for most companies. If your company took a hit due to coronavirus, boosting sales might be imperative.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Source Explorer
FEBRUARY 4, 2021
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World of DTC Marketing
FEBRUARY 1, 2021
SUMMARY: Digital ad spend in pharmaceutical brands is up 111% so far in 2020 and 80% of that money is being thrown away by fraud and the popularity of programmatic advertising. While popular, digital advertising wasn’t an immediate hit in the pharmaceuticals arena due to the strict regulations. Pharmaceutical advertisers have traditionally been slow to join with the latest trends simply because it’s more complicated for regulated industries.
Pharmaceutical Representative Training
FEBRUARY 4, 2021
As the healthcare industry evolves with novel and innovative therapies, it brings the need for highly specialized conversations with healthcare providers (HCPs) and key opinion leaders (KOLs). While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise. How are sales reps and Medical Science Liaisons (MSLs) the same?
LEVO Health
FEBRUARY 1, 2021
Patient reviews matter because they help prospects determine whether a practice or healthcare clinician can provide them with the services they need. In fact, a 2020 survey showed 77% of people use online reviews as the first step in finding a new physician. However, reviews can be both good and bad. There’s no denying how overwhelming it can be when you notice a negative review here and there on your website and wonder what went wrong. .
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Pharma Marketing Network
FEBRUARY 1, 2021
[link]. The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Marketing and Evolving Patient Centricity – January 27, 2021. The discussion between host, Darshan Kulkarni, Head of Growth at Gentem Health, Omar Khateeb, and Director of DTC & HCP Marketing at Bausch Health, Keith Peiper discusses the importance of tracking patients and their journeys, educating patients, and building patient tru
World of DTC Marketing
JANUARY 31, 2021
SUMMARY: “How big pharma takeovers destroy innovation” a report from Congresswoman Porter does make some points. Still, she is missing a lot of facts at a time when hospital and health insurance costs are soaring. I always have pointed instances in which pharma puts Wall Street first and patients second. Ms. Porter points out that R&D seems to have been replaced with mergers and acquisitions, but she misses the big picture by focusing solely on drug costs.
World of DTC Marketing
FEBRUARY 4, 2021
SUMMARY: The industry is facing several challenges on several fronts. Amgen is laying off people because of their poor financial outlook. Merck’s old drugs are under more scrutiny, and anti-vaxxers are causing problems by cherry-picking unreliable information. Amgen announced that it’s laying off a significant number of people, most from the salesforce, under the guise that they’re going “digital.” Let’s be honest: this is a way to inflate a company’s st
World of DTC Marketing
FEBRUARY 1, 2021
SUMMARY: The biggest argument against pharma is the cost of prescription drugs. Pharma could do something about this by simply uniting to make it easier for patients who can’t afford their medications to get them free or at little cost. OK, I will be the first to admit that pharma has problems and has not put patients first, but the reality is that the pharmaceutical industry is a business.
World of DTC Marketing
FEBRUARY 2, 2021
SUMMARY : DigitalHealth.com, a British website, had a fascinating look at the use of health apps during the pandemic. Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020.
Pharma Marketing Network
FEBRUARY 1, 2021
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Marketing and Evolving Patient Centricity – January 27, 2021. The discussion between host, Darshan Kulkarni, Head of Growth at Gentem Health, Omar Khateeb, and Director of DTC & HCP Marketing at Bausch Health, Keith Peiper discusses the importance of tracking patients and their journeys, educating patients, and building patient trust.
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