World of DTC Marketing

JULY 20, 2020

QUICK READ: Pharma digital agencies are doing their clients a huge disservice by recommending heavy paid search. The reality is that the ROI for most paid search is very low. If the growing cost of digital advertising were matched by commensurate sales growth, then higher digital ad spend would pose no problem. But the reality is quite different: While digital spending is becoming more expensive, it is generally not becoming more effective. .

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Pharma Marketing FDA Sales 148

Medical Device Success

JULY 19, 2020

Reading time: 2 – 3 minutes In past episodes we missed something important about virtual communications. Today, Nick Morgan, PhD, Founder and CEO of Public Words, helps us fill the gap by understanding the neuroscience behind virtual communications. Nick is one of America’s top communication experts. He has helped celebrities, business leaders and organizations with their communication challenges.

Medical 100

Medical Marketing Management Sales 100

CloserIQ

JULY 20, 2020

Your ability in retaining b2b salespeople hugely impacts the success of your sales teams. Many of your top-performing sales reps are being actively recruited by other companies. According to a Glassdoor survey , 68% of sales professionals plan to look for a new job within the next year. Another 45% plan to look for a new job within the next three months.

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Sales Management Insurance Recruitment 76

BlueNovius

JULY 23, 2020

Are pharma and social media two worlds apart? Can pharma companies navigate the world of social with their complex regulations and succeed like their counterparts from other industries? As more pharma companies take the brave leap to digital, the future looks more certain for pharmaceutical digital marketing and social media. Here’s what we can learn […].

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Media Marketing Pharmaceutical Pharma 40

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

World of DTC Marketing

JULY 21, 2020

QUICK READ : Pharma seems to be making great progress in the use of digital marketing to reach HCP’s but when it comes to consumers they still rate near the bottom. Not only does pharma spend too much on paid media, without adequate measurement, but they also don’t invest enough in their product website development and testing. Attention on the Internet is at a premium, even for online health seekers.

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Pharma Marketing Media Medical 131

World of DTC Marketing

JULY 22, 2020

QUICK READ : The government is agreeing to pay billions of dollars to the first company that developed a COVID-19 vaccine. We would like to think that any vaccine development will be within GMP and the drug approval process guidelines but when billions of dollars are at stake will the industry cut corners and who is going to be the watchdog? U.S. health officials agreed to pay $1.95 billion for 100 million doses of a vaccine made by Pfizer Inc. and BioNTech SE, the latest step in an effort to fi

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Government Side effects Media Pharma 130

CloserIQ

JULY 20, 2020

Your ability in retaining B2B salespeople hugely impacts the success of your sales teams. Many of your top-performing sales reps are being actively recruited by other companies. According to a Glassdoor survey , 68% of sales professionals plan to look for a new job within the next year. Another 45% plan to look for a new job within the next three months.

Sales 52

Sales Management Insurance Recruitment 52

BlueNovius

JULY 21, 2020

If you’ve decided to get up to speed with digital marketing by using videos – excellent news. Video is by far the most effective digital marketing strategy for pharma brands wanting to dive deep into multichannel. Explainer videos especially have become increasingly popular as a way to get great results with large numbers of physicians […].

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