Sat.Aug 28, 2021 - Fri.Sep 03, 2021

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Online health seekers are having a tough time

World of DTC Marketing

SUMMARY: Online health seekers are increasing in number, but so is the prevalence of inaccurate health information. Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. They may not be willing to risk potential side effects like pancreatitis. DTC marketers need to reassure their audiences that drugs have been thoroughly tested and are indeed “safe and effective.” Online health seekers are not having an easy time gettin

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A Positive View Of Selling Is Critical to Hiring Salespeople

Integrity Solutions

When it comes to hiring salespeople, why has it become so hard to get people excited about a job in sales in the first place? If you’re hiring salespeople right now, you’re not alone. After a devastating year for layoffs and record-setting degrees of turnover on the horizon, open sales positions abound and salespeople are in hot demand. But there’s a reason so many of those roles remain unfilled.

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Proximity Bias: Recognize and Overcome Favoritism in a Hybrid Workplace

ALULA

In an ever-shifting hybrid workplace, diversity and inclusion may be even more relevant as new biases develop. One that we’ve already seen manifest is Proximity Bias , when leaders unintentionally favor those working in the office compared to those working remotely. But where does this show up, how does it affect business, and how can you put a stop to such biases?

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15 Factors to Consider When Choosing Vendors to Sell For in Independent Medical Sales

Every Ancillary

Independent Medical Sales. 15 Factors to Consider When Choosing Vendors to Sell For. If you have ever worked as an independent medical sales rep, you have likely contracted to sell for vendors that ended up being a waste of your time. Sometimes the fault lies with the vendor, other times it’s the rep, and often it was doomed to fail from the start because it was a bad fit for both parties.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How to Reduce Patient Wait Times

LEVO Health

Every patient has experienced a long wait time at the doctor. It is something that is so common that many patients have built the unexpected and inconvenient wait time into their schedule when planning their doctor’s appointments. But it shouldn’t have had to come to that. As a doctor, your time is valuable, but your patients’ time is valuable too.

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The X-Factor That Drives Customer Loyalty

Integrity Solutions

The ability to create emotional bonds with your customers is the true x-factor that drives customer loyalty. You have more ways than ever before to engage with customers and enhance our product and service delivery. But the greatest opportunity for moving the needle on customer loyalty—that critical driver of long-term growth and competitive advantage—lies in consistently building value for customers.

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Turmoil at FDA or just another day?

World of DTC Marketing

SUMMARY: Marion Gruber, director of the FDA’s Office of Vaccines Research & Review, and deputy director Phil Krause will exit the agency because the White House is getting ahead of the agency on COVID booster shots. I would argue, however, that the FDA is a bureaucratic mess with changes needed at all levels of leadership. (PBS.org) Nuplazid, a drug for hallucinations and delusions associated with Parkinson’s disease, failed two clinical trials.

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