World of DTC Marketing

OCTOBER 21, 2020

IN SUMMARY: Online health seekers are using the Internet differently since the pandemic. Treatment options are researched more, and people are using, but not relying, on social media to gather information on what’s best for THEM. I’ve spent the last three months gathering information on how online health seekers are using the Internet. My research points were Google, Twitter, and various websites that provide metrics on a variety of topics.

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Media Pharma Medical Safety 287

Medical Device Success

OCTOBER 18, 2020

Reading time: 2 – 3 minutes In January 2018 when Dominik Beck took the helm of Rudolf Riester, GmbH, he began executing a plan to put Riester in a more competitive position against its larger rivals. Then in early 2020 Covid spread across the world. For the Riester team, due to the nature of its product line, Covid became an opportunity. But to take advantage of an opportunity, you have to execute.

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Leads Doctors Medical Competition 100

Pharma Marketing Network

OCTOBER 22, 2020

A marketer’s decision to take one promotional route over another—branded versus unbranded—is often critical. But what we increasingly see, is that when branded and unbranded ads appear on the same page—a company page on Facebook, a third-party web publisher, a blogger, etc.—the ads can come from different sources and that can lead to run ins with the FDA.

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Side effects Leads Pharma FDA 104

MobileLocker

OCTOBER 20, 2020

Medical device companies: Find out how you can use sales enablement to MAX OUT your sales results and protect your business. The post Medical Device Companies Are All About The Tech… appeared first on Mobile Locker.

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Medical Sales Healthcare Sales Healthcare 69

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Sales Management

World of DTC Marketing

OCTOBER 20, 2020

As development towards a COVID-19 vaccine continue so do the number of people who have said they won’t get vaccinated. The only way to get people on board with a vaccination is complete transparency about the product yet both J&J and Pfizer remain silent. Pausing clinical trials for any drug is normal when a participant gets sick. There has to be a complete investigation as to why the patient suffered ill effects including the possibility that he/she had a known or unknown health condi

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Pharma Government Physicians Safety 214

ProSellus

OCTOBER 20, 2020

The last several months have no doubt turned your business on its head. If you work in the medical business in any capacity the world is a different place for you; and that’s not always a bad thing. The stop of business during this global pandemic not only caused concerns none of us thought we’d […]. The post Reinventing your Med-Device territory during COVID-19 appeared first on ProSellus.

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Medical 52

World of DTC Marketing

OCTOBER 22, 2020

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard. Pharma’s own internal processes and endless meetings are slowly draining the life out of employees and lead to a culture where people are promoted to navigate the system rather than help peopl

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World of DTC Marketing

OCTOBER 19, 2020

GOOD MORNING: eMarketer is promoting a report on pharma’s projected digital ad spending in the coming year, and from my conversations with pharma insiders, it’s wrong. There will be an investment in new digital platforms but display and search spending, I believe, are going to decline. There is no doubt that more people are turning to the Internet to help sort through the conflicting health information but that does not translate into more online ads.

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Pharma Side effects FDA Media 180

World of DTC Marketing

OCTOBER 23, 2020

WTF? The Food and Drug Administration’s (FDA) panel of experts questioned the safety and efficacy of its own rules around emergency COVID-19 vaccine approval at an advisory meeting Thursday. In the meantime, infuriated by the FDA’s defiance in a showdown over the Trump administration’s standards for authorizing a coronavirus vaccine, health secretary Alex Azar has spent recent weeks openly plotting the ouster FDA chief Stephen Hahn.

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Food and Drug Administration FDA Safety Prospecting 181