World of DTC Marketing

OCTOBER 6, 2020

WHAT’S THIS ABOUT THEN : Researchers are rushing to launch clinical trials of experimental vaccines against the coronavirus, and treatments for COVID-19. But as hospitals brace for an onslaught of critically ill patients and laboratories worldwide are disrupted, researchers have had to shelve clinical trials of therapies for other illnesses. Eli Lilly recently announced that it would halt enrolment in ongoing studies and delay the launch of new trials.

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Medical Device Success

OCTOBER 4, 2020

Reading time: 2 – 3 minutes Brad Ansley, VP Healthcare, Richardson Sales Performance takes us through the details and important considerations of a virtual medtech sales process. It is fascinating and thought provoking when you look at the very important things you take for granted in a face to face selling situation that you must now build into a virtual sales interaction.

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Pharma Marketing Network

OCTOBER 5, 2020

An interview with Mark Bard, Co-Founder of The DHC Group and Justin Grossman, CEO/Managing Partner, meltmedia. In response to this week’s DHC Virtual Summit with Novartis, Mark Bard, Co-founder/Managing Partner, DHC, talked one-on-one with Justin Grossman about how the COVID pandemic will change the world of digital healthcare marketing. Here are some highlights from their discussion.

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Integrity Solutions

OCTOBER 6, 2020

Why are some salespeople uniquely successful? Do they have some special sales skills that others don’t? If your sales force is somewhat normal, just 20% are high performers. Imagine what a difference it would make if you could increase the entire team’s ability to sell more and develop stronger customer relationships. As companies stare down some nerve-wracking business trends — widening revenue gaps, economic uncertainty, changes in buying patterns combined with the new dynamics of remote work

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

World of DTC Marketing

OCTOBER 9, 2020

HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product. You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people.

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MedTechVets

OCTOBER 8, 2020

Military training, whether it be in the Navy, Army, Air Force, or Marine Corps, lends itself to skills that are translate-able to the higher echelons of the corporate world. As a result, more companies should look to this cohort of the workforce, for already developed leadership experience. We chatted with one of our mentees. MedTechVets chatted with Langley Barth, a Navy veteran now studying for his MBA, to get his take on why those in his cohort have an affinity towards biotech and medical dev

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MobileLocker

OCTOBER 6, 2020

Find out what you shouldn’t say to customers during sales meetings. The post 25 Things Sales Reps Should Never Say to Customers Now… or Ever appeared first on MobileLocker.

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Source Explorer

OCTOBER 8, 2020

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World of DTC Marketing

OCTOBER 7, 2020

HEY NOW: The number of people who said that they would get a COVID vaccine is dropping rapidly because they don’t trust the FDA, drug companies, or the government to approve fully tested medications. This is going to affect DTC in a big way. Only about half of Americans said they would try to get a Covid-19 vaccine once one is available, according to a new CNN Poll conducted by SSRS , and that percentage appears to have dropped since May.

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Pharma Marketing Network

OCTOBER 9, 2020

Just a little more than seven months ago, pharma, agencies, vendors, physicians, pharmacists, patients, and medical supply chains in the U.S. and across the world were caught in a whirlwind of groundlessness and anxiety as Covid -19’s spread quickly enveloped much of the planet. Such a shock to the system required a lot of intense, focused learning to keep the industry up and running, to keep all of healthcare’s stakeholders connected, to continue the mission to safeguard and preserve health.

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

Pharma Marketing Network

OCTOBER 9, 2020

Just a little more than seven months ago, pharma, agencies, vendors, physicians, pharmacists, patients, and medical supply chains in the U.S. and across the world were caught in a whirlwind of groundlessness and anxiety as Covid -19’s spread quickly enveloped much of the planet. Such a shock to the system required a lot of intense, focused learning to keep the industry up and running, to keep all of healthcare’s stakeholders connected, to continue the mission to safeguard and preserve health.

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Pharma Marketing Network

OCTOBER 4, 2020

Don ( PMN): Hello everyone thanks for joining us at the Pharma marketing podcast. I’m your host Don Langsdorf our guest today is Vlad Mkrtumyan. He’s a serial entrepreneur, a search engine marketing evangelist and a passionate networker. He’s also responsible for running 5 meet ups including the Seattle Marketing in demand leaders meet up which is the largest marketing meet up in Seattle.

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