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How do your sales reps take sales enablement tools and translate them into conversations a customer would care about? As you think about your sales enablement strategy for the coming year, here are four essential areas to focus on. By Bruce Wedderburn. Imagine this scenario: You are a new coach of a tennis team comprised of mostly average players. Over the past few seasons, they’ve consistently landed in the middle of the pack, but you see the potential they have to be so much better and win mor
Here are 5 business reasons your sales organization needs a strong company culture. Like most intangibles, company culture is hard to measure and sometimes even harder to justify investing in. For these reasons, many companies relegate culture to a list of “nice to haves,” and never give it much attention beyond that. This lack of attention from most companies represents a weakness for them, and a substantial opportunity for sales organizations that do focus on company culture.
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