Medical Device Success

MARCH 29, 2020

Reading time: 2 – 3 minutes Season One – Covid-19 – How Medtech companies can respond in marketing, sales and operations. Episode 1 of the season – Covid-19 – How to respond to epic changes in tradeshows and events. In this episode, Lisa Bichsel, Bichsel Medical Marketing Group, joins me to discuss how medical device companies can respond to the drastic changes to the tradeshow and events components of the marketing plan caused by Covid-19.

Medical 100

Medical Marketing Sales Leads 100

Integrity Solutions

MARCH 30, 2020

In the midst of a global crisis, adjusting your sales approach is key to not just surviving but thriving. Every company started 2020 with a plan—in many cases a well-thought-out and carefully crafted blueprint outlining expected progress on a month-by-month basis, complete with year-end targets for revenue, employees, products, clients and profitability.

Sales 83

Sales Competition Ethics Marketing 83

The Marketing Advantage

APRIL 3, 2020

April 3, 2020 Although social distancing in the midst of COVID-19 means pharma, biotech and medical device sales representatives have been asked to stay home, that does not mean that the selling process has to stop. Instead, life sciences companies can alter their selling strategies and adapt to the current landscape by engaging in virtual selling, namely teledetailing.

Physicians 52

Physicians Sales Pharma Medical 52

The Marketing Advantage

APRIL 1, 2020

April 1, 2020 COVID-19 is so unprecedented that a number of the sales incentive compensation strategies adopted in the past—even those designed to address unanticipated marketplace conditions—will unfortunately not be enough to mitigate its impact. Instead, pharma, biotech and medical device companies must adopt a completely new sales compensation plan designed exclusively for COVID-19 that is unlike anything they have ever done before.

Sales 52

Sales Pharma Medical Marketing 52

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management