Why CRM in Healthcare and Life Sciences Makes Sense
Salesforce
OCTOBER 21, 2019
You might think that customer relationship management (CRM) software is a solution for sales teams only, but in my experience, CRM can be incredibly valuable to many different teams, especially within the healthcare and life sciences industries. CRM software is centered around transforming the relationship between organizations and their customers. In healthcare and life sciences, customers might include patients, providers, members, clinical trial participants as well as individuals and compani
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