The Brooks Group
MAY 17, 2018
The Brooks Group's VP of Sales, Anita Greenland , recently delivered an impactful presentation at the annual ISA Convention in Baltimore, Maryland. . Watch the full presentation now, or get a "Cliffsnotes" version of the content below. . Differentiating Your Organization Through World-Class Sales Effectiveness - Presentation Takeaways. The 4 R’s for Recruitment, Selection, and Hiring.
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The Brooks Group
MAY 17, 2018
The Brooks Group's VP of Sales, Anita Greenland , recently delivered an impactful presentation at the annual ISA Convention in Baltimore, Maryland. . Differentiating Your Organization Through World-Class Sales Effectiveness - Presentation Takeaways. The 4 R’s for Recruitment, Selection, and Hiring. Resume – Check resumes and note if the salesperson changed companies frequently over their career.
The Brooks Group
MAY 16, 2018
Some companies sell complex solutions that require sales reps to have an in-depth technical expertise. Also known as sales engineers, these technical sales reps are extremely knowledgeable on the details of a product or solution, but they’re not always the best at converting prospects into customers. What many technical sales reps lack is the consultative selling skills needed to identify what a buyer wants and needs, and translate product features into benefits that align with those wants and n
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