World of DTC Marketing
JULY 12, 2021
SUMMARY: Pfizer says it has data on waning immunity from their COVID vaccine. The FDA and CDC say “not so fast.” Booster shots could bring billions in revenue to Pfizer and Moderna. The media is using scare headlines and is not always presenting accurate stories. Patients are left to wonder if they need a booster shot creating anxiety as a new strain emerges.
Integrity Solutions
JULY 16, 2021
Effective team leadership requires a blend of people focus and goal focus. While it’s rare that someone will have a perfect balance of the two, getting a clear understanding of your natural leadership style will allow you to adjust when necessary to be more flexible to the needs of your team members. It’s an important first step in building and retaining a high-performing team.
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Salesforce
JULY 12, 2021
The past 16 months have forced pharmaceutical companies to adapt their clinical trials to new ways of living and working. Social distancing protocols spurred by the pandemic led to 76% of more than 200 clinical trial sponsors conducting most or all of their patient monitoring remotely. This is a major increase from the 18% of clinical trials in the previous year according to Florence Healthcare’s 2021 State of the Industry Report.
Pharma Marketing Network
JULY 16, 2021
Hear from leading Experience and Omnichannel experts from Merck , AstraZeneca , UCB , AbbVie , Harmony Biosciences , Genentech and more on winning strategies to transform data into actionable strategy, elevate CX beyond campaign optimization and activate the “Engagement Matrix” in your organization. Panel discussions include: Coordinated CX: Moving Beyond Campaign Management.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
World of DTC Marketing
JULY 14, 2021
SUMMARY: There is a talent drain at the agency and DTC levels. More experienced DTC people are being forced to retire. TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives. Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows.
Cadensee
JULY 14, 2021
Michal geva. co-founder and managing partner, triventures. Michal Geva is Co-founder and Managing Partner of Triventures. She is one of the most prominent investors in Israel’s MedTech and digital health scene. Michal resides on the boards of many companies and has accumulated a track record of multiple exits. Show Notes. Michal Geva is the managing partner and co-founder of Triventures.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Pharma Marketing Network
JULY 16, 2021
Hear from leading Experience and Omnichannel experts from Merck , AstraZeneca , UCB , AbbVie , Harmony Biosciences , Genentech and more on winning strategies to transform data into actionable strategy, elevate CX beyond campaign optimization and activate the “Engagement Matrix” in your organization. Panel discussions include: Coordinated CX: Moving Beyond Campaign Management.
World of DTC Marketing
JULY 15, 2021
SUMMARY: The Committee on Oversight and Reform and the Committee on Energy and Commerce is investigating the approval process for Biogen’s new Alzheimer’s drug. Janet Woodcock acknowledged on Wednesday her agency may have misstepped in the handling of its polarizing approval of a new Alzheimer’s drug. Biogen undertook a secret campaign, termed Project Onyx, to persuade FDA to approve Aduhelm.
Clarify Health
JULY 13, 2021
When the Houston Astros famously became World Series Champions only a few years after being ranked one of the worst teams in baseball, they did so in part by embracing the latest science in predictive analytics, including the concept of Wins Above Replacement (WAR). In simple terms, this metric calculates the value of a player relative to others who play the same position.
Storyvine
JULY 14, 2021
At Storyvine we've dramatically simplified the onboarding filming process to get your storymakers started more quickly and easily. When it's time to activate your people to film, simply send them a QR code. It will take them right where they need to go to register and download their template. Soon they’ll be filming and sharing their stories for your project.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Pharma Marketing Network
JULY 16, 2021
This content is password protected. To view it please enter your password below: Password: The post Protected: PMN 2021 Summer Summit: Evolving the Customer Experience appeared first on Pharma Marketing Network.
World of DTC Marketing
JULY 13, 2021
SUMMARY: The FDA has many puzzled as to why they approve some drugs with questionable data and ask for more data on other drugs. The FDA approves drugs on the potential to save a life, the cost of the drugs is never considered in the process. The FDA has been under criticism, but an internal investigation will focus on approval processes, not “why” a drug was approved.
Clarify Health
JULY 13, 2021
When the Houston Astros famously became World Series Champions only a few years after being ranked one of the worst teams in baseball, they did so in part by embracing the latest science in predictive analytics, including the concept of Wins Above Replacement (WAR). In simple terms, this metric calculates the value of a [.].
Every Ancillary
JULY 13, 2021
As a medical sales professional, you often spend weeks or months prospecting new clients in the hopes of getting a short window of their undivided attention. The last thing you want to do is blow the opportunity you worked so hard for. Since there is a lot of information that you have crammed into your brain, the temptation is to regurgitate everything you know, getting in as many points as possible during your short meeting.
The Marketing Advantage
JULY 13, 2021
July 13, 2021 A critical component of optimizing the sales force’s productivity and efficiency is ensuring HCP and/or account targets are being called on at the proper frequency. The right sales force calling on the right targets at the wrong frequency hinders the sales force’s selling efforts and ultimately leaves sales on the table. Despite the importance of HCP call planning, one of the most common methodologies utilized in life sciences to assign call plans—determining the point of diminishi
Pharma Marketing Network
JULY 13, 2021
The PharmaMarketing Summit provides a platform that helps America’s pharmaceutical marketing executives evaluate and partner with relevant suppliers and service providers, while we connect pharmaceutical companies with these senior forward-thinking marketing executives. THE EXECUTIVES. Senior Pharmaceutical Marketing Executives Representing Americas Foremost Pharmaceutical Companies.
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