World of DTC Marketing
APRIL 25, 2022
Gadget firms — starting with Apple and now Fitbit, which Google owns — are selling wearable devices that check heartbeat rhythms and alert users when something is out of sync, according to KHN.com. Although the gadgets are a technical achievement, some cardiologists say the information the devices produce isn’t always helpful. Notifications from the devices aren’t definitive diagnoses.
Medical Device Success
APRIL 24, 2022
Reading time: 2 – 2 minutes. What kind of podcast is NOT concerned with the number of listeners? A Narrow Podcast. It is concerned with who the listeners are. In this episode, I explain the concept of Narrow Podcasting and how it could be an important new type of content in support of Marketing and Sales. I do use slides. If you want a copy of the slides let me know.
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Healthcare Success
APRIL 26, 2022
Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in 2020 —and it’s easy to understand why. . Leveraging automated software and artificial intelligence (AI) to collect real-time data gives key stakeholders complete visibility over where their ads appear.
Integrity Solutions
APRIL 27, 2022
If you’ve seen the show “Ted Lasso,” you no doubt remember the darts game from early on in the series. While his opponent had assumed Ted was surely going to be an easy mark, instead he hits bullseye after bullseye. And as he does, he tells this story: Shape Copy You know Rupert, guys have underestimated me my entire life, and for years I never understood why.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Clarify Health
APRIL 26, 2022
Artificial intelligence (AI) has the potential to affect healthcare in profound ways — propelling better data-driven decisions on diagnoses, treatments, and population health management. Reports indicate that AI can help the U.S. health system realize $150 billion in savings by 2026. Alongside its impact on healthcare cost savings, AI is poised to support care delivery, [.].
Quantified
APRIL 29, 2022
Technology, specifically artificial intelligence (AI), could be the ally you need to create effective training and coaching experiences at scale for your sales representatives. Even though not all AI sales training solutions perform the same, the power of AI will undoubtedly lead to better results for both individuals and teams. According to Gartner , “By 2020, 30% of all B2B companies will employ some kind of AI to augment at least one of their primary sales processes (…) Creating a high-
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Modus
APRIL 28, 2022
You need a new fridge to keep your food cold. So you visit your local big-box appliance store. The salesperson greets you with a smile, and shows you a model that keeps your food cold. Price: $845.
Clarify Health
APRIL 29, 2022
[link] Ines Maria Vigil, MD, MPH, MBA, GM and SVP of Provider Solutions at Clarify, recently sat with her co-author Martha Sylvia, PhD, MBA, RN, Associate Professor at the Medical University of South Carolina College of Nursing, to talk about their textbook, “Population Health Analytics.” Watch the fireside chat here. Video Transcript: Dr. [.].
Map My Customers
APRIL 28, 2022
Digital marketing is becoming more important every day, so the need for the right sales funnel software to manage analytics and customer information is more important than ever. A sales funnel is a tool to help sales teams and leaders visualize the customer's buying journey through the sales cycle. Different stages in the sales funnel represent steps toward purchase and loyalty.
Nixon Gwilt Law
APRIL 28, 2022
The rapid evolution of digital health technology coupled with the relaxation of many regulatory barriers relating to virtual care over the last two years has super-charged innovation in healthcare—in health technology, products, services, partnerships, and even in the legal and regulatory strategy healthcare innovators leverage. On a macro scale, the industry is preparing for a world in which healthcare is decentralized, personalized, and delivered wherever a consumer may be, often via some form
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Scott Burrows
APRIL 27, 2022
Overcoming the Sense of Overwhelm Long before I became an inspirational healthcare speaker, my affection for the healthcare community was sealed after the accident where I went from being a martial artist and Division 1 football player to a quadriplegic.
Clarify Health
APRIL 26, 2022
Artificial intelligence (AI) has the potential to affect healthcare in profound ways — propelling better data-driven decisions on diagnoses, treatments, and population health management. Reports indicate that AI can help the U.S. health system realize $150 billion in savings by 2026. Alongside its impact on healthcare cost savings, AI is poised to support care delivery, increase evidence-based decisions, and shift care delivery towards a more proactive approach.
Healthcare Success
APRIL 26, 2022
Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in 2020 —and it’s easy to understand why. . Leveraging automated software and artificial intelligence (AI) to collect real-time data gives key stakeholders complete visibility over where their ads appear.
Map My Customers
APRIL 26, 2022
For any business that is selling products or services, its buyers go through a journey that takes them from having never heard of the company to being loyal customers. But do you know exactly what that journey looks like for your business? Visualizing the stages your customers go through, in what is known as the sales funnel, can offer your sales team significant benefits.
The Marketing Advantage
APRIL 26, 2022
May 9, 2022 Designing the right payout curve for a biopharma sales force is critical to driving sales force motivation and overall sales. This element of sales compensation planning is so important and multifaceted that we are dedicating a three-part series to payout curve design, the first of which outlined the six core payout curve shapes: linear, convex, concave, s-shape, reverse s-shape and step.
Contrarian Sales Techniques
APRIL 26, 2022
Here’s a brief overview of the job description for medical sales executive (also known as MSE or Medical Executive) and its requirements. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience. A letter of appointment is a contract by a pharmaceutical or medical related company in which the medical executive can work with customers or suppliers with whom they connect.
Prognos Health
APRIL 25, 2022
Without the proper support to know how, when, and where to reach HCPs, it can be challenging to achieve commercialization goals. Luckily, end-to-end solutions such as the Prognos Factor RWD analytics platform work to streamline and support precision marketing efforts across the entire patient journey.
Vodori
APRIL 25, 2022
Your promotional review committee, or your PRC, is that cross-departmental team that reviews, identifies accuracy and compliance concerns, and approves every piece of ad/promo content your life sciences company creates. In a highly-regulated industry with the FDA paying close attention, the PRC has become a non-negotiable, integral part of any pharmaceutical, biotechnology, medical device, and diagnostics organization.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Referral MD
APRIL 24, 2022
A medical litigation loan is offered if you’re injured due to malpractice such as neglect. The loan is also known as a technical or legal medical malpractice loan. The idea is that if the plaintiff cannot afford to pay their attorney’s fees, they will be able to do so with this type of financing. This can be especially useful with cases that need a lot of money.
Contrarian Sales Techniques
APRIL 26, 2022
We’ll go through a brief overview of the requirements for medical sales executive (also known as MSE or Medical Executive or ME in short) and its job description. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience. A letter of appointment is a contract by a pharmaceutical or medical related company in which the medical executive can work with customers or suppliers with whom they’re connected to. 3 Strategies To Fa
Prognos Health
APRIL 25, 2022
Without the proper support to know how, when, and where to reach HCPs, it can be challenging to achieve commercialization goals. Luckily, end-to-end solutions such as the Prognos Factor RWD analytics platform work to streamline and support precision marketing efforts across the entire patient journey. Using our suite of solutions, pharma companies can utilize RWD to methodically and precisely target HCPs at the top of the funnel to drive brand awareness through the bottom of the funnel, intercep
Clarify Health
APRIL 29, 2022
Ines Maria Vigil , MD, MPH, MBA, GM and SVP of Provider Solutions at Clarify, recently sat with her co-author Martha Sylvia, PhD, MBA, RN, Associate Professor at the Medical University of South Carolina College of Nursing, to talk about their textbook, “Population Health Analytics.” Watch the fireside chat here. Video Transcript: Dr. Ines Vigil : I’m super excited to sit with my co-author and co-editor of the “Population Health Analytics” textbook, Dr.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
pharmaphorum
APRIL 26, 2022
Join us on Tuesday 26th April for a webinar, bought to you in association with IQVIA, where key industry figures from IQVIA and Boehringer Ingelheim, along with Integrated Care System Strategy experts, will be discussing the future of the Health and Care Bill and the importance of collaborations between ICS leaders to address system readiness to improve population health.
Contrarian Sales Techniques
APRIL 25, 2022
Self-development for sales manager focuses on developing of attitudes, skills and knowledge that help the manager grows personally and professionally. The (ASK – Attitude, Skill, Knowledge) are important because they enable you to better understand your strengths and weaknesses, that contribute to the overall competency. In this article, I’ll describe some of the most important self-development skills for you, who manage a sales team, that can help you become more capable and confident in your c
Scott’s Directories
APRIL 24, 2022
Driving Sales with Location-Based Ads. Most businesses ensure that internet users can access their websites from around the world. For instance, a business person in China can access a small eCommerce site in Denver. Even if the website is an English-only site, it could become an international business by default. Therefore, many marketers take advantage of the location in their marketing and sales campaigns.
Contrarian Sales Techniques
APRIL 24, 2022
Self-improvement in sales focuses on the development of skills, attitudes and knowledge that help a salesperson to grow personally and professionally. These are important aspects because they enable you to better understand your strengths and weaknesses, that contribute to the overall competency. In this article, I’ll describe some of the most important skills for self-improvement that can help you become more capable and confident in your journey.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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