World of DTC Marketing

MAY 16, 2022

If You’re Short On Time: The U.S. Food and Drug Administration approved Eli Lilly’s novel treatment for diabetes. The drug led to impressive blood sugar and body weight drops in clinical trials. The approval for tirzepatide—which Lilly will market under the brand name Mounjaro—isn’t for weight loss but Type 2 diabetes. Will patients, who are obese and don’t have Type 2 diabetes, ask for the drug for weight loss, and will patients understand the risks?

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Medical Device Success

MAY 15, 2022

Reading time: 2 – 2 minutes. Today, we explore artificial intelligence in ultrasound with our guest, Hila Goldman-Aslan, CEO of DIA Imaging Analysis. There is a lot of learning for professionals in this episode. DIA Imaging Analysis is a company founded by 3 women. The other two co-founders are Michal Yaacobi and Dr. Noah Liel-Cohen. We explore: Hila’s career and what positioned her for MedTech leadership.

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Clarivate

MAY 19, 2022

There are more than 65,000 early career researchers in Ukraine. In this blog post, we spotlight the young scientists in the country and the disciplines in which they work. As the devastating effects of the war there continue, the future of research in Ukraine is uncertain. Continued escalation of conflict in Ukraine has halted much of the country’s research, as many academics have been displaced and others tragically killed or or missing [1].

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Prognos Health

MAY 20, 2022

A major step in the process of launching a new drug is compiling and analyzing various real-world data (RWD) sources to identify patient populations and refine sales and marketing strategies for those populations. Historically, this process has come with many challenges that make it difficult to glean actionable insights from these data sources.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

World of DTC Marketing

MAY 17, 2022

Just 13% of people trust the pharma companies they interact with. 68% say the interactions feel transactional. Only a third agree that organizations know their communication preferences. Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences.

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PharmaKinnex

MAY 20, 2022

How to Get Started with Contract Pharmaceutical Inside Sales Companies May 20, 2022. PharmaK. The goal of pharmaceutical companies’ sales efforts is to effectively cover their target markets to maximize sales. Having full market coverage ensures that sales success and a desirable ROI can be reached. When that happens everyone wins. One way to ensure pharma sales success is tapping whitespace and hard-to-reach areas within covered territories that field sales reps often cannot reach due to

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Referral MD

MAY 20, 2022

Innovators are always looking for more effective ways to deliver healthcare services to patients. The medical field thrives on discoveries for surgical techniques, medicines, and treatments. The industry invests heavily in research and development as new healthcare technologies can save lives and be quite profitable. Here are some tech trends in the healthcare industry.

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Prognos Health

MAY 20, 2022

A major step in the process of launching a new drug is compiling and analyzing various real-world data (RWD) sources to identify patient populations and refine sales and marketing strategies for those populations. Historically, this process has come with many challenges that make it difficult to glean actionable insights from these data sources. According to 215 senior pharma professionals from around the world , the top 10 challenges they face when gathering actionable data are high expenses, s

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Quantified

MAY 19, 2022

The Challenge: Quantifying What Matters Most. As a sales leader, your primary focus is ensuring your sales team closes deals. In recent pandemic times, your reps may have faced significant challenges in regard to the way they have to communicate with your customers and prospects. Having to utilize a camera and a technological interface in each conversation has tested all of our abilities as sellers.

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Clarify Health

MAY 20, 2022

pGHD is a medical condition that affects a child’s puberty and physical development. Somatropin injections are used to treat pGHD, improve growth in childhood, and prevent or improve metabolic impairments seen with growth hormone deficiency. However, research suggests that implicit racial/ethnic biases may play a role in the underdiagnosis of pGHD and lower referral rate for treatment among Black as compared to white children.

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

Eversana Intouch

MAY 19, 2022

Around here, we start thinking about strategic planning season… well, it’s a bit like the Macy’s Thanksgiving Day parade in New York: We start working toward the next year’s event the day after we finish this year’s! Really, it’s even sooner than that. We’re always at it, always looking out for, catching hold of, and creating, the fresh ideas that will change the game for our clients.

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Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . Here’s a brief timeline: In 2012, 60.1% percent of physicians worked in physician-owned practices. By 2018, that percentage had fallen to 54%. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. .

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Verb

MAY 18, 2022

Are you a livestream seller? If so, you know that there is an art to making it a memorable experience for your audience. You must balance delivering your message while also consistently engaging with your audience so that they feel present. That’s not easy to do when you’re only standing in front of a camera. If you’re like most people, being on camera live with an audience of strangers can make your palms sweat.

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Map My Customers

MAY 18, 2022

Want to transform total strangers into not only loyal customers but brand evangelists? The secret is in the funnel. the sales funnel, that is. Your sales funnel lays out a clear roadmap for how a lead navigates through the buying journey (and therefore your sales pipeline also.) The specific “stages” of the sales funnel can vary—sometimes, there are more, sometimes fewer—but generally, they’re defined by what the lead is thinking or doing regarding your offerin

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Evolve Your Success

MAY 17, 2022

In part two of our interview with Antra Boyd and Karen DiMarco, we get more of their perspective of the medical sales industry, specifically the role they believe a medical sales rep plays and its importance to their role as nurses. Antra and Karen started a company and have a podcast where they speak about patient advocacy, impacting how nurses receive an education.

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Spotio

MAY 18, 2022

What is Sales Canvassing? Sales canvassing is when you initiate contact with a prospect or lead that you don’t have an appointment set or meeting scheduled with. In other words, you’re going in cold. Sales canvassing is done both face-to-face or calling on the phone and involves qualifying prospects and pulling a list of target prospecting customers that would benefit from your service or solution.

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Verb

MAY 18, 2022

Are you a livestream seller? If so, you know that there is an art to making it a memorable experience for your audience. You must balance delivering your message while also consistently engaging with your audience so that they feel present. That’s not easy to do when you’re only standing in front of a camera. If you’re like most people, being on camera live with an audience of strangers can make your palms sweat.

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MedReps

MAY 18, 2022

You’ve talked to the medical sales recruiter, made it past the phone screen, and maybe even successfully completed your first interview. You’ve researched the company’s website, product lines, press releases, and news mentions. You’ve picked out your interview suit, organized your brag book, and rehearsed your answers to interview questions, but have you thought through what questions to ask in the medical sales interview?

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Vodori

MAY 18, 2022

As the healthcare market continues to shift from the pandemic and beyond, nobody fully has their healthcare provider (HCP) digital engagement strategy figured out yet. But one thing we do know is that digital content and new forms of engagement are here to stay. In the Healthcare Marketers Trend Report 2022 from MM&M, they continually note shifts towards digital materials.

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pharmaphorum

MAY 17, 2022

In this webinar, sponsored by IQVIA, speakers from The Medical Informatics Group at the University Hospital Frankfurt and the Collaboration on Rare Diseases in Medical Informatics project, Germany will discuss the potential of medical informatics in rare disease research and treatment. They will also provide insight into current problems, future challenges and new ideas across the bridge between rare diseases and medical informatics.

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Verb

MAY 18, 2022

Are you a livestream seller? If so, you know that there is an art to making it a memorable experience for your audience. You must balance delivering your message while also consistently engaging with your audience so that they feel present. That’s not easy to do when you’re only standing in front of a camera. If you’re like most people, being on camera live with an audience of strangers can make your palms sweat.

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Referral MD

MAY 17, 2022

Consumerism in healthcare is here to stay. One of the increasingly necessary methods for attracting patients who may be shopping around for a new provider is the incorporation of price transparency into the way your practice operates. Photo by Marek Studzinski on Unsplash. In this episode of the Healthcare Leadership Podcast , host Jennifer Thompson chats with Michael Havig M.D., orthopedic surgeon, managing partner at OrthoCollier, and founder of HealthMe , to discuss his expertise on transpa

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Medico Reach

MAY 17, 2022

Email marketing is one of the best marketing techniques despite being a legacy system. With the influx of so many social media applications and shared consumer platforms, email marketing still tops the list as the best marketing tool at the disposal of today’s digital marketers. In fact, with over a projected user-base of around USD 4.6 billion by 2025 , email marketing is still a marketer’s go-to while approaching a client or a prospect, with 80% of professionals agreeing that it is

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Scott Burrows

MAY 17, 2022

Going from Sixty to Zero is Not a Good Look To the world that lies beyond the pharmaceutical industry, I know that as a motivational pharmaceutical speaker, the projected 2022 revenues of $8.7 trillion seems proof positive that the industry has it made.

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MedReps

MAY 17, 2022

For a new medical sales rep, coming up with a pitch can be the toughest part of the job. Whether or not you’re well-versed on your particular products doesn’t matter if you can’t open the conversation with a pitch that resonates. After all, that product information comes once your initial pitch has finished. Getting to that point is where you’ll need some practice, as well as pulling out your “bag of tricks,” so to speak.

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Medical Sales Authority

MAY 16, 2022

How to get hired in medical device sales? This is a frequent question we get here at Medical Sales Authority. It can be challenging to transition from B2B sales into the medical device space. The competition is immense. It is even more difficult without previous sales experience. We have put together some of the best advice from online experts. If you are trying to break into the industry make sure to follow the tips below.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

Map My Customers

MAY 16, 2022

A good sales leader knows how important an effective CRM system is for their sales team. Finding the right CRM tool for your outside sales team’s needs and fully taking advantage of its capabilities can significantly help improve your sales process, streamline activities, and increase revenue. With so many options in sales CRMs available today, it is important to really take a look at both the good and bad of the different tools to help pinpoint a good fit for your team.

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Vodori

MAY 16, 2022

Life sciences is a fast-growing, innovative industry focused on constantly delivering new therapies and devices based on cutting-edge research. To promote these products and establish your brand in a competition-packed market, you need to get advertising and promotional content to your sales team and key audiences quickly. In an industry where non-compliant messaging can result in business-cripping fines or time-intensive audits, you can’t have content going public that has not undergone proper

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MedReps

MAY 16, 2022

When it comes to working in medical sales, you need to have a certain set of skills. After all, you’ll be spending your days speaking with people, discussing their needs and how the products and company that you represent can fill them, and coordinating your schedule in order to make appointments with your clients. These skills can be divided into two main groups: those that you “must-have” in order to be successful and those that are “nice to have.

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PharmaKinnex

MAY 15, 2022

How Can Marketing Support The Sales Team’s Success? May 15, 2022. PharmaK. A pharmaceutical company’s sales force is an ongoing, expensive investment that can cost as much as tens to hundreds of millions of dollars annually. Company executives want to maximize their ROI, achieve higher productivity, optimize efficiency, and boost sales while spending as little as possible.

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