World of DTC Marketing

APRIL 29, 2021

WHAT”S UP WITH THAT: A quick analysis of two pharma websites shows that Facebook, and others, are tracking users. Does pharma even know or care? With the release of Apple’s latest updates, privacy has suddenly become a big issue, especially for Facebook. So why then are some pharma websites tracking visitors for Facebook? As the diagrams below indicate both Enbrel.com and Humira.com are allowing Facebook to track visitors so they can serve them ads.

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Medical Sales Guru

APRIL 27, 2021

Medical sales representatives have been at a loss as how to engage and influence accounts and customers since COVID-19. Yet, there are more opportunities to sell products and services, not less. It all comes down to developing the type of relationships with your accounts that drive business. That’s what this episode is all about, and specifically, how to create and use case studies to help foster these relationships.

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Pharma Marketing Network

APRIL 28, 2021

Introducing the recipient of the 2020-21 HBA Honorable Mentor Award, Dr. Rod MacKenzie , Chief Development Officer and EVP, Pfizer and the recipient of the 2020-21 HBA STAR Award, Susan Torroella , Chief Operating Officer, ArmadaHealth. What is the Honorable Mentor Award? The Honorable Mentor award recognizes a man who demonstrates a long-term commitment to advancing women in the workforce, is dedicated to developing, mentoring and promoting women in the industry, and is supportive of the overal

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Clarity Engagement Solutions

APRIL 26, 2021

Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at the patient population management table. Only a few were in the process of pivoting in response, but everyone knew that their way of engaging with their customers needed to change.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

World of DTC Marketing

APRIL 27, 2021

QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. I talked to some thought leaders, and they said that they don’t have time for either virtual patient visits or online pharma detailing. About this time, every year, I get my annual physical, which is more like a request for a blood workup.

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Integrity Solutions

APRIL 28, 2021

What actions can you take to both increase employee engagement and create a customer retention strategy that moves more of your customers from “satisfied” to “loyal”? A 5-step roadmap to get you started. One of the key tenets of a customer retention strategy is that it relentlessly focuses on value creation. This emphasis on value and delivering exceptional service is what gives truly customer-centric companies the edge: It increases customer loyalty and that loyalty drives growth.

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Clarity Engagement Solutions

APRIL 26, 2021

Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharmaceutical companies to sit more consistently at the patient population management table. Only a few were in the process of pivoting in response, but everyone knew that their way of engaging with their customers needed to change.

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pharmaphorum

APRIL 29, 2021

With recent market changes catalysing a rapid shift to an omnichannel approach, life science organisations of every size are racing to adapt their commercial approach to be more relevant, coordinated and personalised to the needs of each HCP. Focus This pharmaphorum webinar, held in association with Aktana, will take place on 29th April 2021 at 15:00 BST / 10:00 EDT.

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Storyvine

APRIL 27, 2021

Melodie Regan, CEO, i2i Workforce. How often have you found yourself with candidates Not applying? Not showing up for interviews? Hires Not showing up for work? And you yourself saying, “Not Again.”. Let’s talk about some common recruiting mistakes and ways to improve your recruiting results to get more candidates and more hires. Here’s a Round 2 list.

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Pharma Marketing Network

APRIL 30, 2021

Clinical trials may be one of the very last bastions of a non-customer-focused approach within the pharmaceutical industry. Protocols, which have remained substantively unchanged for over 30 years, often impose an immense burden on patient participants, largely due to the frequency of site visits. Across the board, from rheumatology to neurology, outcomes that matter most to patients, have traditionally not been captured in clinical trials.

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

Clarity Engagement Solutions

APRIL 26, 2021

Long before the COVID-19 outbreak, pharmaceutical companies knew that customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table. Only a few were in the process of pivoting in response, but everyone knew it.

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Actando

APRIL 27, 2021

Customers have myriad ways to interact with your company and/or your products and services. Synchronising the touchpoints ensures the customer can move from one to the other seamlessly. The difference between creating a multichannel experience and an omnichannel experience is that multichannel is based on using disconnected channels, whereas omnichannel connects all the available channels: using links from one to another, embedded video from other sources, live chat agents on-demand, all with si

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Optymyze

APRIL 26, 2021

Most everyone can agree that increased sales productivity is linked to process automation. Not only does automation give salespeople more time to sell, but employees at all levels and across.

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Pharma Marketing Network

APRIL 29, 2021

[link]. The post DarshanTalks: How Are Your Candidates #jobhacking?</br>– April 29, 2021 appeared first on Pharma Marketing Network.

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Clarity Engagement Solutions

APRIL 26, 2021

Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. Only a few were in the process of pivoting in response, but everyone knew it.

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Medical Sales News

APRIL 25, 2021

At Medical Sales College, we believe in the power of the medical sales industry. We’ve seen first-hand, thousands of students go through our program and benefit from medical sales. If you have B2B sales experience, a medical background, are a recent graduate, or just looking for a career change, medical sales is an incredible industry to be a part of.

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Sales Pilot Medical Sales Performance

APRIL 27, 2021

The post Using Case Studies to Build Relationships That Drive Business first appeared on MEDICAL SALES TRAINING.

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Pharma Marketing Network

APRIL 27, 2021

HBA Honorable Mentor 2020-21, Dr. Rod MacKenzie. Rod MacKenzie, PhD, is Chief Development Officer and Executive Vice President for Pfizer. Rod leads the Global Product Development organization, which is responsible for the clinical development and advancement of Pfizer’s pipeline of innovative medicines in inflammation and immunology, internal medicine, hospital, oncology and rare disease, as well as regulatory affairs in support of Pfizer’s R&D pipeline and portfolio of marketed therapies.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Salesforce

APRIL 27, 2021

Updates on Our Latest COVID-19 Actions April 27, 2021 Throughout the pandemic, we at Salesforce have been deeply committed to providing support to our employees, customers, partners, and communities. The situation has continued to evolve since our last update, and while we’ve seen incredible progress on vaccine rollouts in the U.S., there is still much work to be done.

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World of DTC Marketing

APRIL 25, 2021

QUICK READ:There are times when I really want to quit working in the industry and the latest news about pharma is aiming at U.S. lawmakers to stop the global push to lift intellectual property through a waiver for Covid vaccines is just the latest. Pfizer and Moderna are going to make billions of dollars from the development of their vaccines. Even if the vaccines cost a billion dollars to develop, the ROI here is staggering while countries like India see a huge wave of Covid deaths and patients

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Pharma Marketing Network

APRIL 27, 2021

HBA STAR 2020-21, Susan Torroella. The 2020-2021 HBA STAR is Susan Torroella, President and CEO of ArmadaHealth, the leader in physician recommendation intelligence provided to employers through its QualityCare Connect? solution. For more than twenty years, Susan has been a dedicated HBA volunteer serving on the global board of directors, including as President of the Global Board in 2010.

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World of DTC Marketing

APRIL 28, 2021

HMMMMM: The Internet is full of false health information, but perhaps it is none is more dangerous than the quacks warning people not to get a vaccination for COVID. They are endangering not only people who aren’t vaccinated but the population as a whole. Should they be held criminally or finally liable for their lies? We will never defeat COVID as long as so many people feel that vaccines aren’t safe.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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