40% response rate to Snail Mail in Medtech?
Medical Device Success
SEPTEMBER 6, 2019
Reading time: 4 – 6 minutes. Does Snail Mail have a place in today’s medtech internet and email dominated marketing world? I have to admit that for the longest time I have emphatically said, “No!”. However, under special circumstances and executed correctly, you may get an excellent response rate. The key words here are “under special circumstances and executed correctly”.
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