World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. Cost is not that big of an issue for people who have health insurance. It’s more about weighing the benefit against the potential side effects. TV spots are the number one way people learn about new pharma products.

Side effects 279

Side effects Marketing Insurance Pharma 279

Medical Device Success

AUGUST 1, 2021

Reading time: 2 – 4 minutes. You all know that data, properly configured can help your sales team. However, this data can be very expensive and may not be configured in a way that is easy for your sales team to use. Enter MedScout, a revenue intelligence platform for Life Science companies. Skylar Talley, CEO, MedScout joins us today to share how they go about pulling together and presenting procedural data, prescription data and firmographic information and then present it in a unique

Prospecting 130

Prospecting Sales Medical Prescription 130

Teachntest

AUGUST 4, 2021

5 ड्रग डिजास्टर्स के बारे में आपको पता होना चाहिए दवा आपदा (Drug Disaster), एक दवा के रोगियों के लिए ब&#

Pharma 52

Pharma 52

Clarify Health

AUGUST 4, 2021

Clarify Health is excited to announce that we have acquired Apervita’s Value Optimization business. This acquisition bolsters our integrated healthcare analytics platform for end-to-end value-based contract design, payments reconciliation, clinical performance assessment, and reporting. Our Value Solution combines the industry’s most robust clinical performance and utilization benchmarks with precise financial insights into a single source of truth that enables payers and at-risk providers to dr

Healthcare 52

Healthcare Healthcare 52

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Sales Management

World of DTC Marketing

AUGUST 6, 2021

SUMMARY: The states struggling the most with covid-19 infections also have the least healthy populations. About two out of five American adults are obese, according to the CDC. Mostly because they don’t understand how what they eat effects their health. Only 23% of people get enough exercise and only one in ten eats enough fruit and vegetables, says the CDC.

Side effects 270

Side effects Education Patients Prescription 270

Every Ancillary

AUGUST 4, 2021

Anyone who is familiar with the Pareto Principle (aka “the 80/20 rule”) knows that the relationship between inputs and outputs is not balanced. At the far end of the distribution curve, the elite 1% in any field often outperform and the bottom half combined. How is it that some medical sales professionals consistently outsell their competition? Why do some reps consistently earn over $1M/year while others struggle to make a modest living?

Medical sales 52

Medical sales Sales Medical Sales pitches 52

Clarify Health

AUGUST 4, 2021

Clarify Health is excited to announce that we have acquired Apervita’s Value Optimization business. This acquisition bolsters our integrated healthcare analytics platform for end-to-end value-based contract design, payments reconciliation, clinical performance assessment, and reporting. Our Value Solution combines the industry’s most robust clinical performance and utilization benchmarks with precise financial insights into a single [.].

Healthcare 52

Healthcare Healthcare 52

World of DTC Marketing

JULY 31, 2021

SUMMARY : People are anxious because of the resurgence of COVID. Unfortunately, there is a lot of false and bad information online. To get accurate information, follow one of the many physicians online. They can provide answers based on science and their experience. The amount of critical health information online is an enormous problem. The media still hasn’t, for example, differentiated between testing positive for COVID and getting sick from COVID.

Media 253

Media Doctors Physicians Medicine 253

World of DTC Marketing

AUGUST 2, 2021

SUMMARY: The biggest barrier to great healthcare marketing is corporate politics. As more companies merge or are bought out big bureaucratic processes run counter to what online marketing is all about. Those people who are willing to disrupt pharma cultures will have a great career but it takes time, effort, and empathy for patients to make changes.

Pharma 269

Pharma Marketing Consulting Patients 269

World of DTC Marketing

AUGUST 1, 2021

SUMMARY: It’s almost impossible for the average person to get accurate and reliable information from the media. Even vaccine booster shots are being debated by HCPs and Pfizer. We need to follow the science. Physiican trust in the FDA is decling as well. The best way to get accurate health information may be to follow noted physicians on social media.

FDA 290

FDA Media Physicians Medical science 290

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients