PharmaVoice

JANUARY 6, 2025

How regulators could hit PBMs from multiple sides in the coming year.

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MedCity News

JANUARY 8, 2025

Novo Nordisk and Valo Health have collaborated on the development of cardiovascular disease drugs since 2023. Expanding the alliance to cardiometabolic diseases nearly doubles the number of programs covered under the agreement. The post Novo Nordisk Adds Obesity and Diabetes to AI Drug Research Pact With Flagships Valo Health appeared first on MedCity News.

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Biopharma Pharma 317

European Pharmaceutical Review

JANUARY 7, 2025

The US Food and Drug Administration (FDA) has for the first time, issued draft guidance on using artificial intelligence (AI) intended to support a regulatory decision about a drug or biological product. The guidelines address the safety, effectiveness or quality of these medicines. FDA has previously published a discussion paper that was produced to inform its guidance on AI in pharmaceutical drug development.

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Food and Drug Administration FDA Medical Food 105

Close-Up CRM

JANUARY 9, 2025

Pharma marketing is no longer about mass messaging or relying solely on blockbuster drugs to win the market. The landscape has evolved, driven by informed stakeholders, tighter compliance regulations, and the demand for more personalized interactions. Closed-Loop Marketing (CLM) emerges as a transformative approachnot just a strategy but a necessity in todays pharmaceutical environment.

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Marketing Pharma CRM Sales 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

PharmaVoice

JANUARY 9, 2025

Candel Therapeutics’ CEO had to prioritize a phase 3 program amid layoffs and cuts, and an end-of-year clinical success was the redemption he was looking for.

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David Bagga

JANUARY 10, 2025

Break into Medical device Sales Is medical device sales the right career for you? Are you looking for over-joining medical equipment sales? You must have heard of high-income potential. The world of selling medical devices forms a unique career path that sets it apart from many others involved with sales. However, if you look to […] The post Is medical device sales the right career appeared first on.

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Sales Medical 130

Quantified

JANUARY 8, 2025

Let’s face it planning a National Sales Meeting (NSM) for life sciences teams can feel like orchestrating a complex clinical trial. You need the right content, good time management, and strong execution. Our customers have been in your shoes, so we wanted to share some practical strategies to help you create an NSM that transforms your field teams’ capabilities.

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Training Sales Education Patients 52

PharmaVoice

JANUARY 8, 2025

A wave of new weight loss treatments is on the way, and drugmakers are scrambling for a foot in the door.

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Marketing 277

MedCity News

JANUARY 9, 2025

Verdiva Bios once-a-week oral GLP-1 drug is ready for Phase 2 testing. The drug, made with a proprietary technology that enables oral dosing, was licensed from Sciwind Biosciences. The post Metabolic Meds Startup Verdiva Launches With $411M and a Weekly Oral GLP-1 Drug appeared first on MedCity News.

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Biopharma Pharma 278

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

David Bagga

JANUARY 5, 2025

Break into Medical device Sales How to get started In Medical Sales Are you interested in a career that merges the fast-paced world of sales with the chance to make a real difference in peoples lives? Then, consider a career in medical sales. Whether youre being attracted to sales of medical equipment or are looking […] The post How to get started In Medical Sales appeared first on.

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Medical sales Sales Medical 130

European Pharmaceutical Review

JANUARY 10, 2025

The National Institute for Health and Care Excellence (NICE) has recommended Lynparza (olaparib) for adults with HER2-negative, locally advanced or metastatic breast cancer with germline BRCA1 or BRCA2 mutations after chemotherapy. NICEs final draft guidance on the poly-ADP ribose polymerase (PARP) inhibitor was based on positive results from the pivotal OlympiAD Phase III trial.

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Medicine Patients Pharmaceutical 52

PharmaVoice

JANUARY 10, 2025

Coming changes that could impact pharma from drug development to launch.

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Pharma 247

MedCity News

JANUARY 9, 2025

AI offers a number of immediate opportunities for pharmacies to change their operation through intelligent automation, freeing up pharmacists to provide their patient population with higher-value services like patient counseling and medication management. The post What AI Can Do for Pharmacist Burnout appeared first on MedCity News.

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Management Medical Patients 312

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

PM360

JANUARY 9, 2025

Former CEO of Omnicom Health Group rejoins Publicis as Global CEO of Publicis Health 9th January, 2025 Paris Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announces the appointment of Matt McNally as Global CEO of Publicis Health. Most recently CEO of Omnicom Health Group, Matt will lead and connect Publicis global health vertical, designing and implementing a shared vision and strategy for the companys healthcare and pharma agencies.

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Media Marketing Healthcare Healthcare 52

Pharma Marketing Network

JANUARY 8, 2025

Reuters Pharma USA 2025 will unite senior pharma leaders across commercial, marketing, medical affairs, patient engagement, market access, real world evidence and data for two days of learnings in Philadelphia. The 2025 agenda is streamed by priority spotlighting use cases and tangible learnings across the key topic areas of customer engagement, tools and technology, value demonstration, and future proofing strategies.

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Pharma Networking Marketing Medical 52

PharmaVoice

JANUARY 6, 2025

A first-in-class pain med and blockbusters with new indications are just a few of the possible approvals to keep an eye on in the new year.

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FDA 215

MedCity News

JANUARY 8, 2025

Metabolic medicines dominated life sciences headlines in 2024, a trend expected to continue into the new year. Other things to look for include more widespread adoption of artificial intelligence technologies and the IPO markets return to normal levels. The post Biopharma in 2025: Outlook for Obesity Meds, Drug Prices, Regulation & More appeared first on MedCity News.

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Biopharma Medicine Marketing FDA 311

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

PM360

JANUARY 7, 2025

Acquisition highlights companies shared commitment to clients, workplace culture, and attracting the industrys best people TORONTO, ON/SARATOGA SPRINGS, NY January 7, 2025 Klick Health today announced it has acquired Peregrine Market Access, a leading market access strategy and value communications specialist in life sciences. The acquisition strengthens Klick Healths position and ongoing investment in the increasingly important value, access, and reimbursement segments within life sciences co

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Marketing Leads Medical Consulting 52

PharmaTimes

JANUARY 6, 2025

IMDYLLTRA offers new hope for patients with extensive-stage small cell lung cancer

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Patients 127

PharmaVoice

JANUARY 7, 2025

How AI will further transform the business of drug discovery and development in 2025.

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MedCity News

JANUARY 6, 2025

Orbis Medicines Series A round of funding was led by New Enterprise Associates. The startup is developing oral macrocyclic drugs for targets validated by blockbuster biologic medications that must be administered by injection. The post A Startups 90M Financing for Oral Peptide Drugs Includes Backing from Eli Lilly appeared first on MedCity News.

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Medicine Medical Biopharma 293

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

LEVO Health

JANUARY 10, 2025

In an increasingly digital healthcare landscape, keeping patients engaged has become a top priority for providers. One emerging strategy thats proving effective is gamification in healthcare. By integrating game-like elements into patient care, healthcare providers can drive better health outcomes, enhance patient loyalty, and improve overall satisfaction.

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Healthcare Healthcare Patients Education 52

Clarify Health

JANUARY 9, 2025

This is part two of a two-part series addressing the benefits of health systems consolidating technology vendors. Part one can be found HERE. In the face of rising healthcare costs and operational challenges, hospitals are increasingly turning to technology vendor consolidation to streamline operations, reduce expenses, and improve patient outcomes.

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Healthcare Management Healthcare Patients 52

PharmaVoice

JANUARY 7, 2025

New formulations for under-the-skin application of drugs give pharmas another opening in a crowded market.

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Patients Pharma Marketing 148

MedCity News

JANUARY 10, 2025

Ouro Medicines drugs deplete disease-driving immune cells, allowing the immune system to reset with nave cells that dont attack the body. Monograph Capital founded the startup in partnership with GSK. The post Immunology Startup Ouro Sets Out With $120M for Drugs That Reset the Immune System appeared first on MedCity News.

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Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

pharmaphorum

JANUARY 7, 2025

The FDA has placed the credibility of AI's 'context of use' in pharma development at the heart of its first guidance in this area

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FDA Medicine Pharma 116

PharmaTimes

JANUARY 9, 2025

Groundbreaking approval provides new hope for patients in England and Wales

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Patients 114

Pharma Marketing Network

JANUARY 8, 2025

Reuters Pharma in Barcelona is the global collaborative network for leading pharma innovators, where 1,200+ like-minded leaders and trusted partners will connect, learn and make long-lasting impacts. For 23 years, Reuters Pharma in Barcelona has been the industry’s collaborative home. Our 2025 agenda has been designed from the ground up alongside your colleagues, competitors and industry experts to give you practical action, with a reimagined mix of fresh perspectives, interactive sessions

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