World of DTC Marketing
SEPTEMBER 9, 2021
SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. Still, in a JAMA study, the median net income (earnings) expressed as a fraction of revenue was significantly greater for pharmaceutical companies than nonpharmaceutical companies (13.8% vs. 7.7%).
Medical Device Success
SEPTEMBER 5, 2021
Reading time: 3 – 5 minutes. In other words, a brand prescription for MedTech. Matthew has walked the walk. Or, maybe I should say conquered the mountain of marketing and sales challenges. He says, “It’s the only thing busy docs care about. They care about you and I aligning with their perspective; relieving them of internal, external, philosophical and practical pains; and solving their problems.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Salesforce
SEPTEMBER 9, 2021
Porches and warehouses are dotted with parcels as more consumers and business buyers use ecommerce and portals instead of brick-and-mortar stores and sales reps. From flowers to medication to replacement parts for wind turbines, order management trends have changed. Nearly everything can be delivered — and customers like it that way. But a delayed package or inaccurate delivery data could drive a loyal customer to abandon your brand.
eMediWrite
SEPTEMBER 10, 2021
Introduction. Even though, prima facie, the purpose of medical affairs is to develop and maintain external relationships effectively, medical affairs even refers to building credibility and partnerships with critical healthcare decision-makers. These days organizations are developing a strategic approach for generating compelling medical insights that bring profitable future opportunities.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
World of DTC Marketing
SEPTEMBER 6, 2021
SUMMARY: Those working in pharma know that ageism exists, especially in the sales force. Pharma has been purging older employees for some time, and when you reach the magic age of 50+, you’re going to be pushed to take “early retirement.” My workstation while at Lilly was right next to the sales training center. Some of the trainees looked like they were right out of school, but they all had one thing in common; they were young and great-looking.
Rep-Lite
SEPTEMBER 9, 2021
Rick Barnett, founder of Rep-Lite, joins longtime Stryker colleague Kevin McLeod to talk about all things entrepreneurship, modern medical sales, and how the pandemic brought success and hope to startup C2Dx Inc. Listen to audio version. Rick Barnett: Well, hello, everyone. Rick Barnett, founder of Rep-Lite. Today, we’re doing a joint interview today with Kevin McLeod, who is the CEO and founder of , C2Dx Inc., with hopes that this conversation will be beneficial to you and your business strateg
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
ALULA
SEPTEMBER 9, 2021
“The single biggest problem with communication is the illusion that it has taken place.” -George Bernard Shaw. I’m sure we’ve all heard this quote before. But at no time did it ring truer to me than now. Before the pandemic, communication was routinely one of the biggest challenges of any transformation—or rather, the inconsistency, ineffectiveness, or complete absence of any given communication.
World of DTC Marketing
SEPTEMBER 7, 2021
SUMMARY: John F. Kennedy said, “Change is the law of life, and those who look only to the past and present are certain to miss the future”. Change is coming for one simple reason; our country can’t sustain the current costs of healthcare. Today’s pharma CEOs should prepare their organizations for the future, not wasting money with lobbying costs.
The Marketing Advantage
SEPTEMBER 7, 2021
September 8, 2021 Over the years, the healthcare industry has progressively grown more and more complex, from the increasing influence of managed care companies to intensifying governmental regulations to new data sources. In parallel with this growing industry-wide complexity has been the call to further simplify sales compensation plans. Bridging this increasingly growing divide is not easy and raises the question of what truly makes a sales compensation plan simple.
World of DTC Marketing
SEPTEMBER 10, 2021
SUMMARY: Marci Hamilton, a professor at the University of Pennsylvania Constitution, said, “The Constitution is not a suicide pact guaranteeing a right to harm others. The government has the latitude to protect citizens from deadly conditions, especially when the science supporting vaccination is so clear” We, as a nation, can not allow ignorance and stupidity to endanger us all.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Expert insights. Personalized for you.
222 
Let's personalize your content