World of DTC Marketing
AUGUST 20, 2020
QUICK READ: The belief that the development of a vaccine for coronavirus is being dangerously rushed, in part to improve Donald Trump’s prospects ahead of the presidential election in November are very real. In addition, Avaaz discovered that”global health misinformation spreading networks” had generated roughly 3.8 billion views for their content on Facebook.
Medical Device Success
AUGUST 16, 2020
Reading time: 2 – 4 minutes In this podcast/video cast Lisa Bichsel and I interview two leaders in the healthcare exhibit and event ecosystem. One of our guests is Jeannie Wert, Director Exhibition Management, Siemens Healthineers and Board President of the Healthcare Convention & Exhibitors Association (HCEA). Our other guest is Mike Ellery, Chief Creative Officer, Sparks Marketing Corporation, a leader in the exhibit marketing industry.
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Pharma Marketing Network
AUGUST 18, 2020
In the wake of the sales field disruption, DHC Group’s Mark Bard held a roundtable with several physician communication experts to discuss how marketers should move forward to insulate against channel dependence in the future. While the phrase “ Our expert panel focused on that reality and what the omnichannel of the future might look like.” is not new, the concept of building an HCP communication plan that isn’t significantly impacted by the loss of one channel or another is less developed.
MedTechVets
AUGUST 21, 2020
MedTechVets Launches the Academy, a Free Training and Mentorship Program. In some ways, this is the perfect time for veterans to consider careers in the medical device and life science industry. The industry has not been immune to the economic fallout from the coronavirus pandemic. Still, it’s rising to the challenge. The industry is rapidly adapting products, services, facilities, and distribution channels to aid in the pandemic response at breakneck speed.
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World of DTC Marketing
AUGUST 21, 2020
As the NY Times recently reported , obesity is the leading cause of mortality in the United States. Obesity costs the nation $1.72 trillion every year. In the United States, where at least 4.6 million people have been infected and over 165,000 have died, the promise of a vaccine is hampered by a vexing epidemic that long preceded Covid-19: obesity.
World of DTC Marketing
AUGUST 19, 2020
R&D has been replaced with acquisitions. The latest is J&J’s deal to buy out Momenta for $6.5 billion. This week alone Sanofi, BMS, and other big pharma companies have spent billions on the purchase of smaller, promising companies who have drugs that could lead to happy investors. Drug companies have slowed their stock buybacks after the Covid-19 crisis and spent their money instead on buying each other.
World of DTC Marketing
AUGUST 17, 2020
QUICK READ : People are spending more time looking for online health information but there is a lot of bad information out there. Pharma must bridge the gap between selling and becoming a resource for online health seekers. The search for online health information is an overgrown and hostile jungle. Everyday I’m seeing ads in social media for quack supplements and it’s rumored that the “pillow guy” is talking to Trump about a supplement to fight COVID while Trump’s
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