How to Craft the Perfect Cold Email in 4 Easy Steps
CloserIQ
AUGUST 21, 2018
When was the last time you replied to a generic sales email that had a boring subject line, listed vague features but promised no benefits, and lacked personalization? You probably can’t remember, because you probably never have replied to an email like that. If you want to hear back from the leads you’re prospecting, you need to strike a balance between writing up an easy-to-follow template and communicating a genuine desire to help your potential customer get what they want.
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