World of DTC Marketing
APRIL 8, 2022
It’s time to stop using worthless online ad metrics. Click-through rates are the most used KPI in marketing, but they are useless. Click-through rates don’t correlate with any meaningful brand metrics. Billions of dollars are “optimized” based on nothing but noise. “One impression’ is one web browser making one server request for one advertisement.
Medical Device Success
APRIL 3, 2022
Reading time: 4 – 6 minutes. Some of you that are old enough will remember when doctors, clinics and hospitals were complaining about implementing electronic medical records which we now call EMR. EMR then advanced and became Electronic Health records or EHR. EHR is actually more powerful than EMR. EHR is the term most of us use today. Then, if your product created a report or an image, your company was busy creating links to the electronic records so the report or image could be stored
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Clarivate
APRIL 6, 2022
Learning how to write a constructive peer review is an essential step in helping to safeguard the quality and integrity of published literature. Read on for resources that will get you on the right track, including peer review templates, example reports and the Web of Science Academy: our free, online course that teaches you the core competencies of peer review through practical experience ( try it today ).
Modus
APRIL 8, 2022
Partner Relationship Management Platforms vs. Sales Enablement: What’s the Missing Piece in Today’s PRMs? Partner relationship management (PRM) is a hot topic among organizations balancing multiple sales channels, distributor sellers, and diverse customers. Tools that work together to support your dispersed sales team and prospects is the right idea.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
World of DTC Marketing
APRIL 6, 2022
DTC marketing has evolved. Those DTC managers who use the exact roadmap will waste a lot of money when accountability is increasing. Challenges await, and there isn’t one set of guidelines for every product category. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing.
Map My Customers
APRIL 8, 2022
Do you feel like you and your team are spending way too much time behind the wheel, and not enough time in front of customers? If your route planning strategy isn’t working out for you, we can guarantee there is a better way to chart your course and see real results: incorporate route optimization software into your sales toolbox. In this post, we’re going to cover exactly what a route optimization tool does, the benefits of using a multi-stop route planner, and provide a list of s
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Referral MD
APRIL 7, 2022
The healthcare industry is getting more diverse and complex day by day. Interoperability in healthcare has emerged as one of the biggest trends that are reshaping the way patient-related data is exchanged and interpreted. Managing and keeping track of patient records is a mammoth challenge that’s always staring the healthcare industry in the face. To bring in efficiency, hospitals big and small, are equipping their staff with modern software solutions with the inclusion of machine learning in he
World of DTC Marketing
APRIL 5, 2022
The old model of looking at performance in the first six months of product launch isn’t relevant. Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch? Usually, it’s reaching a certain sales level within a specified time, but that metric is not relevant anymore.
Nixon Gwilt Law
APRIL 7, 2022
If you are in the pet health industry, you, like us, probably know that pet health is just as important as human health. That’s why NGL Attorneys Kaitlyn O’Connor and Reema Taneja want to help you build and scale your Veterinary Telehealth (“TelePet”) business on a firm foundation of compliance. Watch the replay of their live discussion about establishing VCPR, state and federal teleprescribing rules, and corporate practice restrictions.
pharmaphorum
APRIL 6, 2022
Although resources exist for digital health entrepreneurs looking to raise their first key investment round, industry advice on next steps is harder to find. The growth of a start-up after obtaining Series A funding is a transformational phase when scaling up the company becomes critical. The CEO can experience pressure to deliver on the revenue growth goals, whilst still developing their product, growing the team, and implementing core processes for the company.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
The Marketing Advantage
APRIL 6, 2022
April 6, 2022 One of the most important elements of biopharma sales compensation design is determining the amount of incentive compensation that will be paid out for each level of performance, also referred to as the payout curve. The payout curve has the ability to make or break sales force motivation, but the many aspects that go into payout curve design—from shape to threshold to slope—make designing the right payout curve for a biopharma sales force rather challenging.
Clarify Health
APRIL 5, 2022
Led by SoftBank Vision Fund 2, the round underscores Clarify’s leadership in the system of intelligence market and its position to change the way we pay for healthcare Clarify Health, a leading cloud analytics and value-based payments platform company, announced today that it secured $150 million in Series D financing. SoftBank Vision Fund 2 led the round and was joined by funds and accounts managed by BlackRock and Memorial Hermann Health System , along with existing investors Insight Partners
Referral MD
APRIL 5, 2022
How do you know if a private equity sale or partnership is right for your healthcare practice? In our recent episode of the Healthcare Leadership Podcast , host Jennifer Thompson sits down with Justin Hand, founder and managing director of Westcove Partners , a healthcare-focused investment bank based in California, to answer common questions about private equity and discuss the interests of independent practices considering the jump into a private equity partnership.
Medico Reach
APRIL 5, 2022
The use of IoT has grown exponentially in the field of Medicine providing better services to patients. This has transformed the way we analyze Medical Data , Patient information, and Medical device information. Due to this evolution of IoT in Healthcare, the market is expected to cross $190 Billion by 2028. IoT in Healthcare: Market reports. Market experts predict that the domain will experience a CAGR of 25.9% in the upcoming years.
Map My Customers
APRIL 5, 2022
As the lead manager of a sales team, you want to ensure that your team members perform optimally and meet their regular goals. To do this, it’s imperative to have established metrics and objectives. You should also set up a one on one coaching plan template that you can use when meeting with your reps. A template can ensure that your meeting has intentionality and your team leaves with a sense of purpose for their next steps.
Clarify Health
APRIL 5, 2022
Led by SoftBank Vision Fund 2, the round underscores Clarify’s leadership in the system of intelligence market and its position to change the way we pay for healthcare Clarify Health, a leading cloud analytics and value-based payments platform company, announced today that it secured $150 million in Series D financing. SoftBank Vision Fund 2 [.].
Evolve Your Success
APRIL 5, 2022
Pharmaceutical sales isn’t the type of career one just gets into. You have to be driven by your passion and purpose. In this episode, Samuel sits down with Eric Knotts , Field Sales Professional of a pharmaceutical company. Eric shares how he got his start in the industry and how he’s continually evolved in the rapidly changing field. The key? Focusing on your purpose and fine-tuning your weakness.
Quantified
APRIL 5, 2022
Before Learning How to Accelerate Sales, What Is Sales Acceleration? The business landscape is changing, perhaps faster than ever before. But sales organizations still need to close deals more quickly and increase productivity. At the same time, buyers demand compelling interactions with salespeople who have empathy and can help them solve their main problems.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Vodori
APRIL 5, 2022
Across industries, cloud-based collaboration software is becoming as familiar a part of the workday as shared drives and email. Team collaboration software and document management systems like SharePoint, Documentum, Ziflow, and Docusign are becoming widely popular with businesses across verticals. . But you’re not a general business. You’re a life sciences company.
BlueNovius
APRIL 4, 2022
Meet the New Normal in Pharma Communication 3 Major Shifts that Pharma Marketers and Sales Reps Must Know The industries felt the effects of Covid-19 and the limitations of face-to-face interactions. However, the pharmaceutical communication approach has been one of the slowest to go with the tide. But the pandemic has brought a sense of […].
Pharma Marketing Network
APRIL 4, 2022
The American Academy of Dermatology (AAD) held its annual conference last weekend, and it was my privilege to be in attendance. As COVID-19 had put the brakes on the show for the past two years, that same sentiment was shared by most of the attendees and exhibitors this year. Admittedly, attendance was down slightly from previous years, but that just meant shorter lines and extra opportunity to learn at each booth, and I have no doubt that it will exceed its former glory once COVID goes the way
Cesare Ferrari
APRIL 2, 2022
I have already examined and explained the meaning of customer centricity for medical device companies in this post. Here, I’ll focus more on how to transition from existing product centricity and traditional structural models to new ones that deliver what customers want. Know that the first step toward a customer centric organization is understanding the difference between customer centricity & product centricity , and identifying issues & challenges.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Clarify Health
APRIL 7, 2022
Our CEO, Jean Drouin, MD , recently sat down with Feby Abraham, PhD, EVP, Chief Strategy Officer at Memorial Hermann Health System to talk about using analytics for precision growth. Watch the fireside chat here. Video Transcript: Jean Drouin, MD: It’s my great pleasure today to welcome my very good friend Feby Abraham who is the chief strategy officer at Memorial Hermann Health system.
Scott’s Directories
APRIL 7, 2022
Data can become outdated over time, no matter how effective it used to be. When this happens, it is referred to as rotten data. Working with rotten data on marketing campaigns can be disastrous, especially in the healthcare industry. It can cause healthcare lead generation companies to produce negative results despite their efforts. Therefore, B2B healthcare marketers should always ensure they avoid using outdated data for their marketing campaigns.
Veeva
APRIL 7, 2022
Since the start of COVID-19, pharmaceutical companies across the Asia Pacific life sciences industry have been using all possible channels to reach their customers – unable to continue with only face-to-face interactions. Nearly two years later, we can say that the industry’s digital transformation around customer engagement has reached its peak: few companies are left with one single face-to-face engagement strategy and this is unlikely to change.
World of DTC Marketing
APRIL 7, 2022
Right now, voters are worried about inflation and rising fuel prices, but they ignore the imminent threats to their healthcare. American healthcare continues to be under assault, and unless we address these issues, a severe health issue could bankrupt families. THREAT 1: OBESITY AND DIABETES. Being overweight is becoming the new normal in America. According to the most recent data from the Centers for Disease Control and Prevention, more than seven in 10 U.S. adults aged 20 and older are eithe
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Clarify Health
APRIL 7, 2022
[link] Our CEO, Jean Drouin, MD, recently sat down with Feby Abraham, PhD, EVP, Chief Strategy Officer at Memorial Hermann Health System to talk about using analytics for precision growth. Watch the fireside chat here. Video Transcript: Jean Drouin, MD: It's my great pleasure today to welcome my very good friend Feby Abraham who is the [.].
Scott’s Directories
APRIL 5, 2022
For a company to successfully persuade potential customers to buy its products, it must create a compelling sales pitch. This is because persuading people to patronize a business can be challenging. It is even more difficult for specific companies like those in the medical field. It is due to this that professional sales development representatives invest a lot into their sales campaigns.
Scott’s Directories
APRIL 2, 2022
Sometimes, people only do business with those they know or like. This is because they trust them to an extent. It guarantees that their money is safe and the business will be profitable. This applies to every sector, including the healthcare industry. For instance, patients may only agree to receive treatment from doctors they are familiar with or those with a good reputation.
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