World of DTC Marketing
DECEMBER 28, 2020
As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Much has changed but a lot is also the same. Business magazines are writing about the “digital future” of healthcare but are consumers ready? Some are, but most aren’t. First, let’s dispel a recent topic: telehealth.
Pharma Marketing Network
DECEMBER 29, 2020
2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. As telehealth appointments replaced office visits, webinars replaced in-person conferences and digital communication replaced reps in the field, what have we learned about how to create connec
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Every Ancillary
DECEMBER 29, 2020
How to get experience when you have no experience. If you are looking for your first opportunity to break into medical sales, you have likely encountered the proverbial chicken and egg scenario… how do I get experience if every position requires prior experience? This is the top frustration for job candidates seeking their first opportunity. In fact, “how to get a medical sales job without experience” is one of the top searches on Google relating to medical sales.
CLD, Inc.
DECEMBER 30, 2020
As 2020 wraps up, let’s take a bit of time to reflect on some of the ways sales training has changed this year.
World of DTC Marketing
DECEMBER 29, 2020
OBSERVATION: Biologics can take a long time to develop but COVID vaccines have been in development for almost 50 years and novel approaches were used to develop these vaccines. Vaccines typically take 10 to 15 years to develop, test and release to the public. The coronavirus vaccines, however, took less than a year. Why? First, a novel approach was used that didn’t require traditional vaccine production in cell cultures or eggs.
World of DTC Marketing
JANUARY 1, 2021
THOUGHT: The reports of “pharma goodwill” were premature. At least three major pharmaceutical companies are ringing in the new year by raising drug prices on a range of products, according to Reuters , in the midst of a pandemic that has taken a serious toll on healthcare systems and limited regular interactions with patients. Business as usual.
World of DTC Marketing
DECEMBER 30, 2020
WHAT’S GOING ON : ( Times ) Rejecting the advice of its scientific advisers, the federal government has released new dietary recommendations that sound a familiar nutritional refrain, advising Americans to “make every bite count” but dismissing experts’ specific recommendations to set new low targets for consumption of sugar and alcoholic beverages.
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