Sat.Apr 04, 2020 - Fri.Apr 10, 2020

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Medtech International Marketing and Sales Efforts During Covid-19

Medical Device Success

Reading time: 3 – 4 minutes Episode 2 of the season – Medtech International Marketing and Sales Efforts During Covid-19. Season One – Covid-19 – how Medtech companies can respond in marketing, sales and operations. Today we are talking about international marketing in the Covid-19 era. There is a good chance you are either a manufacturer that exports product to international markets or a distributor that is representing a manufacturer.

Marketing 100
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Key Elements of a Successful Pharmaceutical Product Launch

Source Explorer

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Vaccines trials in the COVID-19 era and tech’s role in speeding studies

pharmaphorum

This pharmaphorum webinar will take place on 8th April and comes as the COVID-19 outbreak has exposed the challenges pharmaceutical companies face as they race to develop a coronavirus vaccine. Thrown into even sharper relief than usual are the needs faced by all vaccine trials to balance study speed, data accuracy and patient experience. Additionally, given the fear of exposure and city mandates for individuals to stay at home, traditional patient recruitment challenges are exacerbated for a co

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Why Life Sciences Sales Compensation Plans Must Change to Address COVID-19

The Marketing Advantage

April 7, 2020 With social distancing during COVID-19 leaving pharma, biotech and medical device sales representatives at home rather than in the field, what does this mean for the sales incentive compensation plans they are being compensated against? Should life sciences companies continue with their current sales compensation plan with the intention of mitigating later, alter their current sales compensation plan to take the pandemic into account, or adopt a completely new sales compensation pl

Sales 52
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.