Sat.Dec 19, 2020 - Fri.Dec 25, 2020

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Is DTC effective?

World of DTC Marketing

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug.

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Reflections on 2020 and A Message of Thanks, Optimism and Hope for 2021

Integrity Solutions

For most of us, 2020 is a year we’ll be glad to see in the rear-view mirror. Between the pandemic, the business disruption, and the many personal and professional struggles and responsibilities we’ve all had to juggle over the past 12 months, it’s been challenging, to say the least. While disruption is always rough when you’re going through it, as 2020 closes out, we can also reflect back on some of the silver linings and positive developments that came out of the year.

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The Malaysia Institute Of Technology

Contrarian Sales Techniques

The Malaysia Institute Of Technology was mentioned in this post for the first time in the blog. Since it's the first time that I've come across the name, I've decided to look for more relevant information. And here goes. Malaysia University of Technology Malaysia University of Technology, also known as UTM, is one of the largest and most renowned research universities in the world in the field of technology.

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Stephen Towers, PhD

Pharma Marketing Network

Stephen Towers, PhD is a leader in medical communications and healthcare marketing, with extensive experience in developing promotional medical education programs and medical affairs initiatives across numerous therapeutic areas and on behalf of diverse US healthcare organizations, from large pharmaceutical companies to smaller biotechs. As VP at Chameleon Communications (part of Omnicom Health Group), he leverages his scientific acumen and pharmaceutical expertise to create impactful scientific

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Should pharma be in the app business?

World of DTC Marketing

Consumers downloaded 204 billion apps in 2019, and mobile use has been increasing during the pandemic. Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. It will have little effect on app use, though, for consumers. In 2020, there should be over 592 million daily app downloads, and a survey by Gallup revealed that nearly half (45%) of Americans have at least tried digital health products such as fitness trackers or mobile health apps.

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Physician performance analytics: keeping tabs or adding value?

Clarify Health

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD , sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey , C olorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice. The panelists were Divya Paliwal, MD, MHA , Chief Clinical Transformation Officer, Horizon BCBSNJ, Greg Berman, MD , Chief Acceleration Officer, Colorado Permanente Medical

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Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But Pharmaceutical Marketers Can Do Much to Address the Problem

Pharma Marketing Network

Almost two decades after the human genome was sequenced, a trickle of new genetic medicines (i.e., those that modify the expression of an individual’s genes or repair abnormal genes) has entered clinical practice, including 11 RNA therapeutics, 2 in vivo gene therapies, and 2 gene-modified cell therapies. With over 100 late-stage gene therapy trials underway and an increasing number of gene-editing technologies entering trials, it’s clear that this trickle will soon become a torrent.

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Pharma has a long way to go

World of DTC Marketing

It’s hard to believe that 2020 is almost over but goodbye and good riddance. I’m hoping a new leader can restore the CDC and FDA’s trust and that the nationwide vaccination problem can proceed, but there are bigger issues. Long after COVID is a bad memory, the pharma industry will still be making more and more mistakes in the name of profits.

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Physician performance analytics: keeping tabs or adding value?

Clarify Health

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD, sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey, Colorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice. The panelists were Divya [.].

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SoftSolvers Solutions Sdn Bhd

Contrarian Sales Techniques

SoftSolvers is a team of dedicated professionals who provide customized solutions that are valued by customers and focused on customer satisfaction, quality, and customer service. We've touched on this in the previous random notes on Jetpharma. It is one of the few companies in Malaysia that assesses the need for the CMM standard and its build standards for software development.

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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What’s Ahead in 2021?

Pharma Marketing Network

What will stay the same in 2021? “COVID accelerated our 5-year digital transformation plan into a 5-month plan”. That client comment was amazingly accurate. While initially we saw a great deal of uncertainty with clients all responding differently, by April clients were forming strategic plans to adapt. By July, an intense focus on digital emerged and the rest of 2020 has been a whirlwind of activity as budgets shifted toward digital.

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The best to all

World of DTC Marketing

This year I passed 750,000 readers and I could not be more thrilled. I know you love the industry as much as I do and that there is much work still to be done. May you holiday season be filled with great memories. The post The best to all appeared first on World of DTC Marketing.com.

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Get Directions And Drive With Moovit

Contrarian Sales Techniques

Moovit takes you from A to B in the easiest and most efficient way. We've talked about this in the article here. Plan your trip safely It gives the latest information about your city's streets, sidewalks, and bike paths so you can plan your trip safely. Getting good information about urban mobility is crucial whether you are driving, using a dockless scooter or bicycle for Uber, or riding a bike.

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Malaysian Biotechnology Industry Association

Contrarian Sales Techniques

BiotechCorp is the Malaysian Biotechnology Industry Association (MBIA) and the largest biotech industry association in Malaysia and acts as a one-stop-shop to provide support and advice to biotechnology and life science companies across Malaysia. It was mentioned in this article. But before that, here's an update : Malaysia offers more opportunities for investors, a patent-friendly environment, and is home to some of the world's largest biotechnology companies such as: Biosciences International

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Optimizing Clinical Supply Strategy: Navigating Challenges & Finding Your Ideal Model

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Jetpharma Sdn Bhd

Contrarian Sales Techniques

Get directions from Jetpharma Sdn Bhd and drive with Moovit. It is an all-in-one transit app that helps you find the best bus, train, bus, commuter train, and train connections. You don't have to download a single bus or train app and there are over 865 million users, including users in Puchong. You can find the nearest stop near your destination and find out how long it will take you to get there, check the time, distance to the nearest stop, and location of the nearest bus stop or train statio