Sat.Jan 28, 2023 - Fri.Feb 03, 2023

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Navigating One’s Bio-Pharma Career through 2023’s Turbulent Job Markets

Pharmaceutical Commerce

Jasmin Patel of a-Connect provides insight on how to navigate the ebbs and flows of employment.

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GoodRx Illegally Sold Users’ Data to Google & Facebook, FTC Says

MedCity News

GoodRx failed to notify users that it sold their personal health information to Google, Facebook and other tech companies, the FTC claimed. The agency filed an order that prohibits GoodRx from sharing its users’ data with third parties for advertising purposes and requires the company to pay a $1.5 million penalty. GoodRx agreed to pay the settlement but did not admit to wrongdoing.

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J&J's pharma group quietly works through global overhaul, with layoffs expected to reach multiple countries

Fierce Pharma

J&J's pharma group quietly works through global overhaul, with layoffs expected to reach multiple countries mbayer Fri, 02/03/2023 - 09:29

Pharma 363
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This biotech CEO secured two billion-dollar Big Pharma deals during the pandemic

PharmaVoice

With the industry focused on cancer and COVID-19, Marc de Garidel made deals centered on cardio.

Pharma 291
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Employee Spotlight: Tyana Newbill

InCrowd

Tyana Newbill is a Member Outreach Specialist for Apollo Intelligence. Get to know more about her below! You work with our sister research brands InCrowd and OpinionSite. Can you describe your role within the organizations? I originally joined the Apollo/InCrowd/OpinionSite family as a Member Outreach Specialist for the Executive Recruitment Team.

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Pfizer warns Comirnaty sales will plummet by nearly two-thirds in 2023. And Paxlovid won't fare much better

Fierce Pharma

Pfizer warns Comirnaty sales will plummet by nearly two-thirds in 2023.

Sales 334
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Vaxxinity eyes global COVID-19 vaccine market with ‘next-gen’ booster

PharmaVoice

The biotech aims to complete rolling submissions with regulators in the U.K. and Australia in the first half of 2023.

Marketing 265
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Selling Effectively In Medical Sales With John Crowder

Evolve Your Success

Buyers won’t buy because they understand you. Buyers will buy because you understand them. In this episode, Samuel Adeyinka interviews John Crowder who covers how to sell effectively in medical sales. You’ll learn about the importance of building rapport with your clients and how to do so effectively. You’ll also learn about the importance of establishing trust with your clients so that they feel comfortable enough to open up about their concerns and needs.

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FDA Asks Gene Therapy Biotech to Run Clinical Trial That Might Be Impossible

MedCity News

Taysha Gene Therapies has encouraging data from an open-label, Phase 1/2 study in the rare disease giant axonal neuropathy. It might not be enough. The FDA recommended the biotech conduct a randomized and placebo-controlled study—a challenge in any ultra-rare disease.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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In mysterious FDA approval, Pfizer quietly wins Ibrance breast cancer expansion

Fierce Pharma

In mysterious FDA approval, Pfizer quietly wins Ibrance breast cancer expansion aliu Tue, 01/31/2023 - 10:37

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Boost returns from social strategies with new channels and tactics

PharmaVoice

Emerging channels offer new ways to reach key targets and improve campaign ROI.

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How Real-Time Insights Help Pharma Brands Track Post-Conference Learnings

InCrowd

Looking for fast attendee feedback following your next conference? Learn how InCrowd helped one pharmaceutical company track data shared at last year’s Annual Meeting of the European Society for Medical Oncology (ESMO 2022) in just 72 hours. The company sought to: Explore which tumor type/track had the most exciting data presented at ESMO 2022.

Pharma 130
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With Livongo, did Zane Burke sell a lemon to Teladoc’s Jason Gorevic?

MedCity News

Was Livongo a good business? As Burke, now CEO of Quantum Health, touts its strength to investors ahead of a potential IPO, should the Livongo-Teladoc history give them pause?

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Pressure's on, GSK. Merck's Keytruda drops endometrial cancer win in first-line treatment

Fierce Pharma

Pressure's on, GSK.

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Lessons from GoodRx’s “Guide to Successful Copay Programs”

PharmaVoice

Download the complimentary Guide to Successful Copay Programs that delivers actionable insights to pharma leaders.

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How pharma can differentiate the customer experience (CX) it provides to HCPs

Dominic Tyer

DT’s first global customer experience (CX) benchmark is based on a survey of 6,270 HCPs across 14 markets and 8 specialty areas

Pharma 130
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I’m a GI Doctor. A Colon Cancer Screening Could Save Your Life.

MedCity News

A recent NEJM publication concluded that although colonoscopy is widely used as a dependable screening test to detect colorectal cancer, its overall effect on the risks of colorectal cancer death is potentially less clear than previously reported. The doubt sprouting from this study is misplaced, dangerous and will potentially lead to more deaths from this disease.

Doctors 329
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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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Amgen's Humira biosimilar Amjevita hits the market with two different list prices

Fierce Pharma

Amgen's Humira biosimilar Amjevita hits the market with two different list prices zbecker Tue, 01/31/2023 - 10:58

Marketing 253
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Patients are using social media — clinical trial experts can learn from that

PharmaVoice

Why an alliance of industry leaders is exploring the potential of social media as a treasure trove of real-world patient experience insights.

Media 246
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Vital NICE nod for Jazz’s Epidyolex

PharmaTimes

UK-wide therapy for patients who have seizures linked to tuberous sclerosis complex

Patients 118
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Report: Nurse Understaffing Is Becoming More Deadly for Patients

MedCity News

More than 90% of nurses in Michigan believe that understaffing is negatively affecting the quality of care they’re able to provide, according to a new report. The percentage of respondents who know of a patient death being caused by nurses being assigned too many patients nearly doubled in the past seven years — from 22% in 2016 to 42% in 2023.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Amid mainstream hype, Eli Lilly takes a hard line marketing its buzzy diabetes med Mounjaro

Fierce Pharma

Amid mainstream hype, Eli Lilly takes a hard line marketing its buzzy diabetes med Mounjaro fkansteiner Thu, 02/02/2023 - 11:20

Marketing 245
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Antitrust watchdogs have pharma in their sights, and the landscape is getting thornier

PharmaVoice

The FTC and DOJ are heightening antitrust enforcement, and pharma deals are a prime target.

Pharma 240
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Endevica Bio and Orbit Discovery unite to boost cachexia therapeutics

PharmaTimes

The central focus of the agreement is to establish peptide hits from selected library populations

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Why Telehealth Implementation Is Not Just a Project for IT

MedCity News

Telehealth implementation should be a joint responsibility of IT, administration, and providers. Otherwise, a lack of teamwork between departments leads to siloing and lots of passing the telemedicine “hot potato” among those who don’t have all the information.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Court rejects Johnson & Johnson's Texas two-step bankruptcy ploy for talc claims

Fierce Pharma

Court rejects Johnson & Johnson's Texas two-step bankruptcy ploy for talc claims kdunleavy Mon, 01/30/2023 - 16:24

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Execs at Pfizer, Novartis, Amgen and GSK tackle shifting priorities — reflecting the state of Big Pharma

PharmaVoice

A menagerie of earnings calls this week showed where the Big Pharma players stand in 2023.

Pharma 148
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BaseCure collaborates with Aptamer Group to boost gene therapies

PharmaTimes

Binders will establish cell types and delivery vehicles may increase uptake of the siRNA therapy

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